Ben&Ben Brand Affinity ranks highest Penshoppe at 55.82% . Very Strong. Score DMDB 65.78% | Fanbase 65.49%

Ben&Ben — pop artist from PH.

Ben&Ben is a nine-piece Folk-Pop band hailing from Manila, Philippines. Formed by twin brothers Paolo Benjamin and Miguel Benjamin, the band includes members…

Ben&Ben

Recognizable

Country: PH | Gender: mixed | Artist ID: 11e83fea-987d-5f30-839e-a0369fe50396

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Genres

poppopindie popasianopm

Influential: 65.78% Fanbase: 65.49% Trending: 65.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 55.82% • Very Strong

As of 2025-09-09

6,143,286

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.78% | Fanbase 65.49% | Trending 65.92% | CAREER STAGE: MAINSTREAM

Biography

Ben&Ben is a nine-piece Folk-Pop band hailing from Manila, Philippines. Formed by twin brothers Paolo Benjamin and Miguel Benjamin, the band includes members Agnes Reoma, Poch Barretto, Keifer Cabugao, Pat Lasaten, Toni Muñoz, Andrew de Pano, and Jam Villanueva. Known for their heartfelt lyrics and unique musicality, the band has garnered over a billion streams on Spotify and holds the record for most OPM #1s on the platform.

Their music blends folk, world, and indigenous influences with pop sensibilities, resulting in chart-topping hits. Ben&Ben released their debut album "LIMASAWA STREET" in 2019, which went on to achieve 6x Platinum status in 2023. In 2021, they followed up with their sophomore album "Pebble House, Vol. 1: Kuwaderno." The band has gained international recognition through electrifying performances at music festivals worldwide, showcasing their dedication to creating music that resonates with audiences of all ages.

Report Date: 2025-09-09

Ben&Ben indexes high with fans in the 18-24 range in PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. The skew is heavily female (56%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 159,850 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Penshoppe, Jollibee, Alden, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Ben&Ben when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ben&Ben score 0.39% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:6,143,286

Engagements:23,669

Rate:0.4%

Posts:3,040

Avg Likes:21,672

Avg Comments:205

Avg Views:165,894

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,143,286 · Engagements 23,669 · Rate 0.4% Posts 3,040 · Views 165,894 · Avg Likes 21,672 · Avg Comments 205 · Avg Views 165,894	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 13% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	PHILIPPINES (92%) UNITED STATES (2%) UNITED ARAB EMIRATES (1%) INDONESIA (1%) AUSTRALIA (1%)	Top regions: PHILIPPINES (92%), UNITED STATES (2%), UNITED ARAB EMIRATES (1%)
Platform Engagement	Instagram: 6,185 avg likes/post · Tiktok: 159,850 avg views/post · Youtube: 6,044 avg views/post	Best reach: Tiktok 159,850 avg views; best engagement: Tiktok 15,350 avg likes

Top Brand Affinities

Penshoppe

Score: 55.82

Jollibee

Score: 33.25

Alden

Score: 21.13

Yakult

Score: 14.34

7-Eleven

Score: 12.11

Sunnies Studios

Score: 7.83

Cinnabon

Score: 6.36

Gundam

Score: 5.92

Fujifilm

Score: 4.74

Pringles

Score: 4.65

Holden

Score: 4.52

UNIQLO

Score: 4.46

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Top Brand Affinities

Brand	Category	Score
Penshoppe		55.82
Jollibee		33.25
Alden		21.13
Yakult		14.34
7-Eleven		12.11
Sunnies Studios		7.83
Cinnabon		6.36
Gundam		5.92
Fujifilm		4.74
Pringles		4.65
Holden		4.52
UNIQLO		4.46
Skechers		3.99
Petronas		3.91
KitKat		3.81
Dunkin' Donuts		3.80
LEGOLAND		3.58
Snapseed		3.30
Faber-Castell		3.22
Huawei		3.05
Starbucks		2.71
H&M		2.50
McDonald's		2.40
Snickers		2.26
Forever 21		2.01
Adobe		1.88
Maybelline		1.72
OREO		1.70
Spotify Music		1.65
Sprite		1.59
Coachella		1.54
Polaroid		1.50
Showtime		1.46
Converse		1.38
Vans		1.35
Ferrero		1.28
shein		1.25
New Balance		1.19
NBA		1.14
SheInside		1.14
CBS Television Studios		1.12
Travelgram		1.08
Walt Disney		1.07
Marvel Entertainment		1.07
Airbnb		1.07
GoPro		1.06
Los Angeles Lakers		1.05
Pokemon		1.02
HBO		1.00
CBS		0.99