Belly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,941
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:05:30 UTC
Genres
Biography
Donelly formed Belly with Fred Abong, Chris Gorman, and Tom Gorman after leaving Throwing Muses in 1991. Their debut EP, Slow Dust, topped the British indie charts, leading to the successful release of Star in 1993. Despite King's mixed reviews in 1994, Belly continued to make music individually until reuniting in 2016 for new material and a successful 2018 album release.
Belly has momentum with 35-44 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 9,044 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Ampeg, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,941 · Engagements 806 · Rate 4.0% Posts 829 · Views 9,044 · Avg Likes 789 · Avg Comments 61 · Avg Views 9,044 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 31% 25-34: 31% 45-64: 19% 18-24: 17% |
Largest: 35-44 (31%); next: 25-34 (31%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (52%) UNITED KINGDOM (17%) BRAZIL (5%) MEXICO (3%) BELGIUM (3%) |
Top regions: UNITED STATES (52%), UNITED KINGDOM (17%), BRAZIL (5%) |
| Platform Engagement | Instagram: 607 avg likes/post · Youtube: 9,044 avg views/post | Best reach: Youtube 9,044 avg views; best engagement: Instagram 607 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
HBO Max
Paramount Pictures
Kickstarter
Walgreens
Columbia Pictures
Amazon Music
Gillette
Hasbro
Nixon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 32.42 | |
| Ampeg | 29.15 | |
| MOOG | 20.36 | |
| HBO Max | 10.72 | |
| Paramount Pictures | 8.77 | |
| Kickstarter | 8.74 | |
| Walgreens | 8.49 | |
| Columbia Pictures | 8.23 | |
| Amazon Music | 7.67 | |
| Gillette | 7.36 | |
| Hasbro | 7.02 | |
| Nixon | 6.59 | |
| Tate Modern | 6.57 | |
| DeLorean Motor Company | 6.50 | |
| MTV | 6.44 | |
| Vivienne Westwood | 6.25 | |
| Spotify Music | 5.88 | |
| Lush | 5.75 | |
| Lollapalooza | 5.54 | |
| Holden | 5.53 | |
| MATTEL | 5.23 | |
| Pilsner Urquell | 5.03 | |
| eBay | 4.69 | |
| BBC | 4.58 | |
| Verizon | 4.50 | |
| Guinness | 4.41 | |
| Coors | 4.32 | |
| Margaritaville | 4.30 | |
| Snoopy And The Peanuts Gang | 4.24 | |
| Warner Bros | 4.16 | |
| NHL | 4.13 | |
| Emporium | 4.10 | |
| iHeartRadio Music Awards | 4.04 | |
| Star Wars | 4.00 | |
| Oculus | 3.77 | |
| NBC | 3.60 | |
| Martini | 3.60 | |
| Dr. Martens | 3.53 | |
| Lego | 3.52 | |
| Pfizer | 3.47 | |
| Coachella | 3.45 | |
| Nickelodeon | 3.26 | |
| Comedy Central | 3.26 | |
| Pixar | 3.25 | |
| Cadillac | 3.21 | |
| Showtime | 3.18 | |
| Airbnb | 3.16 | |
| AMC | 2.95 | |
| Polaroid | 2.93 | |
| Budweiser | 2.92 |
Official Profiles
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LoginArtist: Belly
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 04:00 UTC | Belly | Mohawk Austin | Austin, United States | |
| 2025-12-12 03:00 UTC | Belly | Granada Theater | Dallas, United States | — |
| 2025-12-12 04:00 UTC | Belly | The Granada Theater | Lawrence, United States | |
| 2025-12-13 04:00 UTC | Belly | The Oriental Theater | Denver, United States | |
| 2025-12-15 04:00 UTC | Belly | Brooklyn Bowl | New York, United States |
