Belle and Sebastian
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
99,215
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 15:14:50 UTC
Genres
Scores
Biography
Inspired by '60s chamber pop and underground influences, Belle and Sebastian formed around Stuart Murdoch's songwriting in 1994. Despite initial intentions to stay small-scale, the band's unexpected success with Tigermilk led to widespread acclaim and a growing cult following. Over the years, they signed with different labels, released acclaimed albums like Dear Catastrophe Waitress and The Life Pursuit, and ventured into side projects. Belle and Sebastian's recent works, such as A Bit of Previous and Late Developers, continue to showcase their musical prowess and willingness to experiment, solidifying their place as indie pop icons.
Belle and Sebastian builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, BRAZIL. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (409 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Tate Modern, Fred Perry point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,215 · Engagements 409 · Rate 0.4% Posts 1,757 · Views 0 · Avg Likes 409 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 29% 18-24: 19% 45-64: 13% |
Largest: 25-34 (36%); next: 35-44 (29%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (20%) BRAZIL (5%) SPAIN (5%) MEXICO (5%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (20%), BRAZIL (5%) |
| Platform Engagement | Instagram: 409 avg likes/post | best engagement: Instagram 409 avg likes |
Top Brand Affinities
MOOG
Tate Modern
Fred Perry
Marks & Spencer
Lollapalooza
PLAYMOBIL
Columbia Pictures
Kickstarter
Dr. Martens
Spotify Music
Oculus
Leica
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 18.83 |
| Tate Modern | Entertainment & Media | 15.58 |
| Fred Perry | Apparel & Fashion | 14.00 |
| Marks & Spencer | Apparel & Fashion | 7.47 |
| Lollapalooza | Entertainment | 6.77 |
| PLAYMOBIL | Toys & Games | 6.67 |
| Columbia Pictures | Entertainment | 5.15 |
| Kickstarter | E-commerce & Marketplaces | 4.82 |
| Dr. Martens | Apparel & Fashion | 4.74 |
| Spotify Music | Entertainment & Media | 4.61 |
| Oculus | Consumer Electronics | 4.52 |
| Leica | Cameras & Photography | 4.07 |
| Campari | Alcoholic Beverages | 3.99 |
| Tesco | Grocery & Pantry | 3.99 |
| Warner Bros | Entertainment | 3.95 |
| Paramount Pictures | Entertainment & Media | 3.89 |
| Guinness | Alcoholic Beverages | 3.89 |
| Polaroid | Cameras & Photography | 3.87 |
| BBC | Apparel & Fashion | 3.71 |
| Airbnb | Travel & Hospitality | 3.67 |
| Coachella | Apparel & Fashion | 3.66 |
| Snoopy And The Peanuts Gang | Entertainment | 3.59 |
| Summit Entertainment | Entertainment | 3.55 |
| Aperol | Alcoholic Beverages | 3.44 |
| Emporium | Apparel & Fashion | 3.30 |
| Olympus | Cameras & Photography | 3.22 |
| Fujifilm | Cameras & Photography | 3.20 |
| Tinder | Technology | 3.17 |
| Lush | Beauty & Personal Care | 3.15 |
| MTV | Entertainment | 3.10 |
| Showtime | Entertainment | 3.02 |
| Kodak | Cameras & Photography | 2.99 |
| Pepsi | Beverages | 2.84 |
| Star Wars | Entertainment | 2.80 |
| Lego | Toys & Games | 2.71 |
| Nickelodeon | Entertainment | 2.42 |
| HBO | Entertainment & Media | 2.31 |
| Pixar | Entertainment | 2.25 |
| Pantone Inc | Books, Stationery & Office | 2.19 |
| SoundCloud | Entertainment & Media | 2.16 |
| Philips | Consumer Electronics | 2.07 |
| LEGOLAND | Toys & Games | 2.01 |
| Jaguar | Automotive | 1.90 |
| Nintendo | Gaming & Esports (Software/Titles) | 1.85 |
| Budweiser | Beverages | 1.81 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 1.69 |
| Cadillac | Automotive | 1.62 |
| Netflix | Entertainment & Media | 1.57 |
| IKEA | Home & Furniture | 1.53 |
| Vans | Footwear | 1.52 |
Official Profiles
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LoginArtist: Belle and Sebastian
The map shows every radio station that aired Belle and Sebastian today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:09:39 | Step Into My Office, Baby | Radio Campus Besançon | Besançon, FR | 250 |
| 2025-08-23 02:56:58 | There Is an Everlasting Song | NDR Blue | Hamburg, DE | 148 |
| 2025-08-23 02:03:48 | Another Sunny Day | FIP POP | Paris, FR | 237 |
| 2025-08-23 01:32:33 | Get Me Away From Here, I'm Dying | Radio Chilango | Mexico City, MX | 202 |
| 2025-08-23 00:55:17 | Get Me Away From Here, I'm Dying | Radio Milwaukee: WYMS | Milwaukee, US | 199 |
| 2025-08-23 00:43:29 | Legal Man | KCMP The Current | Twin Cities, US | 154 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |