Belle and Sebastian

Belle and Sebastian

Country: GB

Influence: 65.39% Fanbase: 57.34% Trending: 69.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 18.83% • Very Strong

As of 2025-08-15

99,215

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-08 05:06:24 UTC

Genres

popindie popchamber popscottish indietwee popbaroque poprockscottish rockalternativealternative rockindie rockalternativeothersmelancholiafolk & traditionalindie folkanti-folk

Biography

Glasgow's Belle and Sebastian began in 1994 as a government-funded recording project by shut-ins, eventually evolving into a beloved indie pop band known for their lushly orchestrated chamber pop tunes. Their debut album Tigermilk in 1996 quickly gained worldwide popularity, leading to a string of classic albums like If You're Feeling Sinister and The Boy with the Arab Strap in the '90s. The band continued to evolve with consistent releases, including A Bit of Previous in 2022 and Late Developers in 2023, showcasing their eclectic musical style and enduring creativity.

Inspired by '60s chamber pop and underground influences, Belle and Sebastian formed around Stuart Murdoch's songwriting in 1994. Despite initial intentions to stay small-scale, the band's unexpected success with Tigermilk led to widespread acclaim and a growing cult following. Over the years, they signed with different labels, released acclaimed albums like Dear Catastrophe Waitress and The Life Pursuit, and ventured into side projects. Belle and Sebastian's recent works, such as A Bit of Previous and Late Developers, continue to showcase their musical prowess and willingness to experiment, solidifying their place as indie pop icons.

Belle and Sebastian Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Belle and Sebastian builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, BRAZIL. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (409 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Tate Modern, Fred Perry point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Belle and Sebastian score 0.41%Low bucket.
Brand: MOOGBrand: Tate ModernBrand: Fred Perry
Followers:99,215
Engagements:409
Rate:0.4%
Posts:1,757
Views:0
Avg Likes:409
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 99,215 · Engagements 409 · Rate 0.4%
Posts 1,757 · Views 0 · Avg Likes 409 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
35-44: 29%
18-24: 19%
45-64: 13%
Largest: 25-34 (36%); next: 35-44 (29%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Skews female (50%)
Top Countries UNITED STATES (30%)
UNITED KINGDOM (20%)
BRAZIL (5%)
SPAIN (5%)
MEXICO (5%)
Top regions: UNITED STATES (30%), UNITED KINGDOM (20%), BRAZIL (5%)
Platform Engagement Instagram: 409 avg likes/post best engagement: Instagram 409 avg likes

Top Brand Affinities

MOOG
Automotive
Score: 18.83
Tate Modern
Entertainment & Media
Score: 15.58
Fred Perry
Apparel & Fashion
Score: 14.00
Marks & Spencer
Apparel & Fashion
Score: 7.47
Lollapalooza
Entertainment
Score: 6.77
PLAYMOBIL
Toys & Games
Score: 6.67
Columbia Pictures
Entertainment
Score: 5.15
Kickstarter
E-commerce & Marketplaces
Score: 4.82
Dr. Martens
Apparel & Fashion
Score: 4.74
Spotify Music
Entertainment & Media
Score: 4.61
Oculus
Consumer Electronics
Score: 4.52
Leica
Cameras & Photography
Score: 4.07
Brand Category Score
MOOG Automotive 18.83
Tate Modern Entertainment & Media 15.58
Fred Perry Apparel & Fashion 14.00
Marks & Spencer Apparel & Fashion 7.47
Lollapalooza Entertainment 6.77
PLAYMOBIL Toys & Games 6.67
Columbia Pictures Entertainment 5.15
Kickstarter E-commerce & Marketplaces 4.82
Dr. Martens Apparel & Fashion 4.74
Spotify Music Entertainment & Media 4.61
Oculus Consumer Electronics 4.52
Leica Cameras & Photography 4.07
Campari Alcoholic Beverages 3.99
Tesco Grocery & Pantry 3.99
Warner Bros Entertainment 3.95
Paramount Pictures Entertainment & Media 3.89
Guinness Alcoholic Beverages 3.89
Polaroid Cameras & Photography 3.87
BBC Apparel & Fashion 3.71
Airbnb Travel & Hospitality 3.67
Coachella Apparel & Fashion 3.66
Snoopy And The Peanuts Gang Entertainment 3.59
Summit Entertainment Entertainment 3.55
Aperol Alcoholic Beverages 3.44
Emporium Apparel & Fashion 3.30
Olympus Cameras & Photography 3.22
Fujifilm Cameras & Photography 3.20
Tinder Technology 3.17
Lush Beauty & Personal Care 3.15
MTV Entertainment 3.10
Showtime Entertainment 3.02
Kodak Cameras & Photography 2.99
Pepsi Beverages 2.84
Star Wars Entertainment 2.80
Lego Toys & Games 2.71
Nickelodeon Entertainment 2.42
HBO Entertainment & Media 2.31
Pixar Entertainment 2.25
Pantone Inc Books, Stationery & Office 2.19
SoundCloud Entertainment & Media 2.16
Philips Consumer Electronics 2.07
LEGOLAND Toys & Games 2.01
Jaguar Automotive 1.90
Nintendo Gaming & Esports (Software/Titles) 1.85
Budweiser Beverages 1.81
Pokemon Go Gaming & Esports (Software/Titles) 1.69
Cadillac Automotive 1.62
Netflix Entertainment & Media 1.57
IKEA Home & Furniture 1.53
Vans Footwear 1.52

Official Profiles

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Artist: Belle and Sebastian

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-24 08:00 UTC Belle and Sebastian Bierhübeli Bern, Switzerland
2026-02-25 03:00 UTC Belle and Sebastian Bierhübeli Bern, Switzerland
2026-02-25 08:00 UTC Belle and Sebastian Bierhübeli Bern, Switzerland
2026-02-26 03:00 UTC Belle and Sebastian Bierhübeli Bern, Switzerland
2026-02-28 03:00 UTC Belle and Sebastian Le Grand Rex Paris, France
2026-03-01 03:00 UTC Belle and Sebastian Le Grand Rex Paris, France
2026-03-03 03:00 UTC Belle and Sebastian Paradiso Grote Zaal Amsterdam, Netherlands
2026-03-04 03:00 UTC Belle and Sebastian Paradiso Grote Zaal Amsterdam, Netherlands
2026-03-06 03:00 UTC Belle and Sebastian Metropol Berlin, Germany
2026-03-07 03:00 UTC Belle and Sebastian Metropol Berlin, Germany
2026-03-09 02:30 UTC Belle and Sebastian Göta Lejon Stockholm, Sweden
2026-03-10 02:30 UTC Belle and Sebastian Göta Lejon Stockholm, Sweden
2026-03-12 02:00 UTC Belle and Sebastian Rockefeller Music Hall Oslo, Norway
2026-03-12 02:00 UTC Belle and Sebastian, Rockefeller Scene Rockefeller Oslo, Norway
2026-03-13 02:00 UTC Belle and Sebastian, Rockefeller Scene Rockefeller Oslo, Norway
2026-03-13 02:00 UTC Belle and Sebastian Rockefeller Music Hall Oslo, Norway
2026-03-15 03:00 UTC Belle and Sebastian Amager Bio Copenhagen, Denmark
2026-03-16 03:00 UTC Belle and Sebastian Amager Bio Copenhagen, Denmark
2026-03-18 02:00 UTC Belle and Sebastian Stadthalle Köln-Mülheim Cologne, Germany
2026-03-19 02:00 UTC Belle and Sebastian Stadthalle Köln-Mülheim Cologne, Germany
2026-04-05 02:00 UTC Belle and Sebastian 3Olympia Theatre Dublin, Ireland
2026-04-06 02:00 UTC Belle and Sebastian 3Olympia Theatre Dublin, Ireland
2026-04-09 01:45 UTC Belle and Sebastian Royal Albert Hall London, United Kingdom
2026-04-09 02:00 UTC Belle and Sebastian Albert Hall Manchester, United Kingdom
2026-04-10 01:45 UTC Belle and Sebastian Royal Albert Hall London, United Kingdom
2026-04-10 02:00 UTC Belle and Sebastian Albert Hall Manchester, United Kingdom
2026-04-12 02:00 UTC Belle and Sebastian Albert Hall Manchester, United Kingdom
2026-04-13 02:00 UTC Belle and Sebastian Albert Hall Manchester, United Kingdom

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