Bella Shmurda

Bella Shmurda — pop artist from NG.

Bella Shmurda — pop artist · from NG · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Influence: 73.83% Fanbase: 76.66% Trending: 72.42% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 28.88% • Very Strong

As of 2025-09-30

4,763,900

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-06 21:18:46 UTC

Genres

popafropopnigerian popothersworldwideafricanafrobeats

Biography

Bella Shmurda — pop artist · from NG · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-09-30

Bella Shmurda resonates most with 25-34 & 18-24 audiences and shows durable presence in NIGERIA, ITALY, UNITED STATES. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,299,736 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, Airtel, MTV makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bella Shmurda score 3.90% — Very Strong bucket.

Brand: Palm AngelsBrand: AirtelBrand: MTV

Followers:4,763,900

Engagements:185,673

Rate:3.9%

Posts:244

Avg Likes:180,786

Avg Comments:4,548

Avg Views:1,667,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,763,900 · Engagements 185,673 · Rate 3.9% Posts 244 · Views 1,667,186 · Avg Likes 180,786 · Avg Comments 4,548 · Avg Views 1,667,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 45% 35-44: 4% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (45%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	NIGERIA (32%) ITALY (12%) UNITED STATES (11%) GHANA (7%) FRANCE (6%)	Top regions: NIGERIA (32%), ITALY (12%), UNITED STATES (11%)
Platform Engagement	Instagram: 96,615 avg likes/post · Tiktok: 367,450 avg views/post · Youtube: 1,299,736 avg views/post	Best reach: Youtube 1,299,736 avg views; best engagement: Instagram 96,615 avg likes

Top Brand Affinities

Palm Angels

Score: 28.88

Airtel

Score: 16.42

MTV

Score: 10.20

Hennessy

Score: 9.25

CNN

Score: 8.71

Hublot

Score: 6.39

T.G.I. Friday's

Score: 5.66

Comedy Central

Score: 5.53

FashionNova

Score: 4.91

Versace

Score: 4.48

Moncler

Score: 4.45

FOREX

Score: 3.98

Brand	Category	Score
Palm Angels		28.88
Airtel		16.42
MTV		10.20
Hennessy		9.25
CNN		8.71
Hublot		6.39
T.G.I. Friday's		5.66
Comedy Central		5.53
FashionNova		4.91
Versace		4.48
Moncler		4.45
FOREX		3.98
Barber Shop Connect		3.76
BBC		3.72
Balenciaga		3.71
ASOS		3.52
BALMAIN		3.36
Pepsi		3.35
SoundCloud		3.30
Fendi		3.30
Lexus		3.27
Gucci		3.15
Christian Louboutin		2.89
GIVENCHY		2.83
Beats Electronics		2.70
Louis Vuitton		2.56
Lacoste		2.53
Timberland		2.52
Monster Beverage		2.51
Rolex		2.38
Dolce & Gabbana		2.36
musical.ly		2.30
Burberry		2.27
Kodak		2.15
Paramount Pictures		1.94
Bugatti		1.85
Cartier		1.84
Christian Dior		1.72
Spotify Music		1.72
New Balance		1.68
NBA		1.55
Polo Ralph Lauren		1.46
Calvin Klein		1.42
Guinness		1.33
Nike		1.28
Coca-Cola		1.22
Prada		1.20
UFC		1.16
H&M		1.15
Paypal		1.13