Beeztrap KOTM

Beeztrap KOTM — hip-hop & rap artist from GH.

Edwin Eshun, known as the "King Of The Moment" (KOTM), is a rapidly emerging Ghanaian artist whose music reflects his lifestyle and personal experiences. His…

Influence: 60.78% Fanbase: 50.67% Trending: 65.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

513,300

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:30:38 UTC

Genres

hip-hop & rapghanaian hip hophip-hop/rap

Biography

Edwin Eshun, known as the "King Of The Moment" (KOTM), is a rapidly emerging Ghanaian artist whose music reflects his lifestyle and personal experiences. His breakout single in 2022, "Distance Relationship," showcases his eclectic blend of Hip-hop, Afrobeats, Dancehall, and Highlife, setting him apart as a unique and boundary-pushing talent. Eshun's rise signals his readiness to make a significant impact on the music industry and ascend to new heights in his career.

Top Brand Affinities

Report Date: 2025-08-15

Beeztrap KOTM resonates most with 18-24 & 25-34 audiences and shows durable presence in GHANA, UNITED STATES, UNITED KINGDOM. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (193,650 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beeztrap KOTM score 8.20% — Very Strong bucket.

Followers:513,300

Engagements:42,071

Rate:8.2%

Posts:452

Avg Likes:38,952

Avg Comments:775

Avg Views:288,305

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 513,300 · Engagements 42,071 · Rate 8.2% Posts 452 · Views 288,305 · Avg Likes 38,952 · Avg Comments 775 · Avg Views 288,305	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 39% 13-17: 5% 35-44: 3%	Largest: 18-24 (53%); next: 25-34 (39%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	GHANA (75%) UNITED STATES (11%) UNITED KINGDOM (4%) UNITED ARAB EMIRATES (2%) GERMANY (1%)	Top regions: GHANA (75%), UNITED STATES (11%), UNITED KINGDOM (4%)
Platform Engagement	Tiktok: 193,650 avg views/post · Youtube: 94,655 avg views/post	Best reach: Tiktok 193,650 avg views; best engagement: Tiktok 35,000 avg likes