Beacon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,543
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:18 UTC
Genres
Scores
Biography
In 2022, Beacon released the moving single "Until Next Time" and announced their first tour since the pandemic, coinciding with the unveiling of their fourth album, "Along the Lethe," featuring collaborations with Colin Stetson and Matthew Dear. The album, inspired by the Greek mythological river Lethe, symbolizes the duo's journey and the transformative power of their shared musical experiences.
Beacon speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, MEXICO, UNITED KINGDOM. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,695 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ableton, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,543 · Engagements 251 · Rate 1.7% Posts 190 · Views 2,116 · Avg Likes 245 · Avg Comments 9 · Avg Views 2,116 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 36% 35-44: 16% 45-64: 4% |
Largest: 25-34 (41%); next: 18-24 (36%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (32%) MEXICO (9%) UNITED KINGDOM (6%) RUSSIA (5%) BRAZIL (4%) |
Top regions: UNITED STATES (32%), MEXICO (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 176 avg likes/post · Tiktok: 421 avg views/post · Youtube: 1,695 avg views/post | Best reach: Youtube 1,695 avg views; best engagement: Instagram 176 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Mixcloud
Live Nation
Pro Tools
Trancefamily
Sennheiser
SoundCloud
Amazon Music
Pioneer
Coachella
| Brand | Category | Score |
|---|---|---|
| MOOG | 96.98 | |
| Ableton | 55.61 | |
| Akai | 38.19 | |
| Mixcloud | 27.73 | |
| Live Nation | 20.69 | |
| Pro Tools | 15.08 | |
| Trancefamily | 13.82 | |
| Sennheiser | 11.70 | |
| SoundCloud | 11.40 | |
| Amazon Music | 11.08 | |
| Pioneer | 8.51 | |
| Coachella | 8.33 | |
| Beats Electronics | 7.98 | |
| Spotify Music | 7.93 | |
| Atmos | 7.80 | |
| Arduino | 7.26 | |
| Tate Modern | 6.86 | |
| Pacific Northwest Wonderland | 6.56 | |
| Kodak | 6.56 | |
| Leica | 6.06 | |
| Oculus | 6.04 | |
| Warner Bros | 5.46 | |
| Lollapalooza | 5.43 | |
| The Home Depot | 5.36 | |
| Paramount Pictures | 5.02 | |
| Kickstarter | 4.96 | |
| Fujifilm | 4.92 | |
| Alexander McQueen | 4.37 | |
| NBC | 4.36 | |
| Coors | 4.04 | |
| iHeartRadio Music Awards | 3.97 | |
| Columbia Pictures | 3.79 | |
| Airbnb | 3.72 | |
| Polaroid | 3.61 | |
| Panasonic | 3.48 | |
| Adobe | 3.25 | |
| Showtime | 3.22 | |
| Carhartt | 3.13 | |
| MTV | 3.12 | |
| Nickelodeon | 2.95 | |
| Budweiser | 2.77 | |
| Dr. Martens | 2.69 | |
| Pantone Inc | 2.67 | |
| Cadillac | 2.62 | |
| Tinder | 2.50 | |
| Urban Outfitters | 2.49 | |
| Matrix | 2.46 | |
| Vogue | 2.46 | |
| Jaguar | 2.43 | |
| Pepsi | 2.41 |
Official Profiles
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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