Bea and Her Business

Bea and Her Business

Country: GB | Gender: female

Influential: 51.16% Fanbase: 27.51% Trending: 62.98%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 12.78% • Very Strong

As of 2025-09-08

2,288,470

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:52:43 UTC

Genres

poppopindie pop

Scores

Score: DMDB 51.20% | Fanbase 27.50% | Trending 63.00% | CAREER STAGE: MID_LEVEL

Biography

I am known as Bea, pronounced as 'bee', and my favorite color is red. I have never been one to fall for Valentine's Day. You can find me on all social media platforms under the handle @beaandherbizness.
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Bea and Her Business Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Bea and Her Business resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, GERMANY. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 42,800 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Efteling, Accor Hotels, Urban Outfitters maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bea and Her Business score 0.19%Low bucket.
Brand: EftelingBrand: Accor HotelsBrand: Urban Outfitters
Followers:2,288,470
Engagements:4,300
Rate:0.2%
Posts:1,627
Views:44,987
Avg Likes:4,150
Avg Comments:60
Avg Views:44,987

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,288,470 · Engagements 4,300 · Rate 0.2%
Posts 1,627 · Views 44,987 · Avg Likes 4,150 · Avg Comments 60 · Avg Views 44,987
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 29%
35-44: 8%
13-17: 7%
Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries UNITED STATES (29%)
UNITED KINGDOM (9%)
GERMANY (8%)
FRANCE (5%)
AUSTRALIA (4%)
Top regions: UNITED STATES (29%), UNITED KINGDOM (9%), GERMANY (8%)
Platform Engagement Instagram: 1,968 avg likes/post · Tiktok: 42,800 avg views/post · Youtube: 2,187 avg views/post Best reach: Tiktok 42,800 avg views; best engagement: Tiktok 2,009 avg likes

Top Brand Affinities

Efteling
Score: 12.78
Accor Hotels
Score: 11.78
Urban Outfitters
Score: 4.47
ASOS
Score: 4.36
Summit Entertainment
Score: 4.01
Daniel Wellington
Score: 3.64
Showtime
Score: 3.48
Tesco
Score: 3.16
Harrods
Score: 2.99
NBC
Score: 2.92
Pull&Bear
Score: 2.83
Dr. Martens
Score: 2.82
Brand Category Score
Efteling 12.78
Accor Hotels 11.78
Urban Outfitters 4.47
ASOS 4.36
Summit Entertainment 4.01
Daniel Wellington 3.64
Showtime 3.48
Tesco 3.16
Harrods 2.99
NBC 2.92
Pull&Bear 2.83
Dr. Martens 2.82
Polaroid 2.52
Lollapalooza 2.46
Stradivarius 2.43
Gymshark 2.37
Sunnies Studios 2.36
Guinness 2.36
Kodak 2.33
Lush 2.33
Primark 2.33
Topshop 2.32
Aperol 2.31
Hollister Co 2.17
Coachella 2.08
H&M 2.05
Garnier 2.05
A Game of Tones 2.04
Paramount Pictures 1.99
shein 1.80
Polo Ralph Lauren 1.80
Bellagio 1.77
Spotify Music 1.66
The North Face 1.63
BBC 1.62
Airbnb 1.61
Chrysler 1.54
Urban Decay Cosmetics 1.48
SheInside 1.48
Michael Kors 1.47
Bershka 1.46
Zara 1.44
Vans 1.43
Vogue 1.42
Levi's 1.37
Sephora 1.37
IKEA 1.37
Forever 21 1.34
New Balance 1.31
Maybelline 1.29

Official Profiles

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Artist: Bea and Her Business

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:52:40 Good Things Radio Moldova Chișinău, MD 170
2025-08-23 02:49:41 Rich Vibration Orléans, FR 146
2025-08-23 02:19:26 Rich Radio Verona Verona, IT 146
2025-08-23 01:39:52 Rich Collines La Radio Cerizay, FR 148

Popularity (2025-10-02)

Platform%
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