
Bazzi
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
5,489,561
Social Media Followers
00:00:00
Hours Airplay
Biography
Bazzi's sophomore effort, Soul Searching, debuted in 2019 and reached the Top 20 on the Billboard 200, featuring collaborations with artists such as 6LACK and 21 Savage. His singles "I Like That" and "Will It Ever Feel the Same?" from his 2022 album Infinite Dream continued his streak of viral hits. With a growing discography and a dedicated fan base, Bazzi remains a prominent figure in the contemporary pop music scene.
Bazzi resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 67,650 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with REVOLVE, Glossier, iHeartRadio Music Awards maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 5,489,561 · Engagements 8,033 · Rate 0.1% Posts 310 · Views 68,288 · Avg Likes 6,519 · Avg Comments 409 · Avg Views 68,288 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 63% 25-34: 22% 13-17: 11% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (22%) |
Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
Top Countries |
UNITED STATES (22%) INDIA (11%) BRAZIL (7%) PHILIPPINES (7%) INDONESIA (5%) |
Top regions: UNITED STATES (22%), INDIA (11%), BRAZIL (7%) |
Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 67,650 avg views/post · Youtube: 638 avg views/post | Best reach: Tiktok 67,650 avg views; best engagement: Tiktok 6,445 avg likes |
Top Brand Affinities
REVOLVE
Glossier
iHeartRadio Music Awards
JACQUEMUS
Barbie
American Eagle
Lollapalooza
Champion
Free People
Coachella
Urban Outfitters
Stüssy
Brand | Category | Score |
---|---|---|
REVOLVE | 10.57 | |
Glossier | 7.35 | |
iHeartRadio Music Awards | 6.99 | |
JACQUEMUS | 6.96 | |
Barbie | 6.90 | |
American Eagle | 6.21 | |
Lollapalooza | 5.70 | |
Champion | 5.37 | |
Free People | 4.66 | |
Coachella | 4.43 | |
Urban Outfitters | 4.38 | |
Stüssy | 4.35 | |
Coach | 3.99 | |
Pull&Bear | 3.73 | |
Carhartt | 3.65 | |
NARS Cosmetics | 3.53 | |
ASOS | 3.45 | |
shein | 3.26 | |
Forever 21 | 3.23 | |
TOM FORD | 3.23 | |
Fenty beauty | 2.98 | |
NBC | 2.81 | |
Chrysler | 2.78 | |
Abercrombie & Fitch | 2.66 | |
H&M | 2.66 | |
MTV | 2.66 | |
New Balance | 2.65 | |
Sunnies Studios | 2.56 | |
SheInside | 2.56 | |
FashionNova | 2.54 | |
Target | 2.54 | |
SoundCloud | 2.49 | |
Benefit Cosmetics | 2.44 | |
Too Faced Cosmetics | 2.37 | |
Hollister Co | 2.36 | |
CBS Television Studios | 2.34 | |
Victoria's Secret | 2.30 | |
Kylie Cosmetics | 2.28 | |
Topshop | 2.25 | |
Anastasia Beverly Hills | 2.22 | |
Busch | 2.21 | |
Lululemon Athletica | 2.19 | |
CBS | 2.14 | |
Kodak | 2.08 | |
Spotify Music | 2.02 | |
Dr. Martens | 2.01 | |
The North Face | 2.01 | |
UNIQLO | 2.01 | |
Bershka | 1.98 | |
Calvin Klein | 1.92 |
Official Profiles
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LoginArtist: Bazzi
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Total Streams
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Radio Spins (2025-09-09)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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