Bazzi

Bazzi — pop artist from US.

Bazzi, an R&B-influenced pop singer/songwriter, gained mainstream recognition with his viral hit single "Mine," which propelled his debut album COSMIC into the…

Influence: 68.38% Fanbase: 69.38% Trending: 67.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 10.57% • Very Strong

As of 2025-09-09

5,489,561

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:37:06 UTC

Genres

popdance poppoppost-teen popmainstream pophip-hop & rappop rapelectronicelectropop

Biography

Bazzi, an R&B-influenced pop singer/songwriter, gained mainstream recognition with his viral hit single "Mine," which propelled his debut album COSMIC into the Top 40. Born Andrew Bazzi in Canton, Michigan, he honed his musical talents from a young age and later moved to Los Angeles to pursue a career in music. Influenced by artists like Justin Timberlake and Bryson Tiller, Bazzi's music resonated with audiences, leading to the success of subsequent releases like Soul Searching and Infinite Dream.

Bazzi's sophomore effort, Soul Searching, debuted in 2019 and reached the Top 20 on the Billboard 200, featuring collaborations with artists such as 6LACK and 21 Savage. His singles "I Like That" and "Will It Ever Feel the Same?" from his 2022 album Infinite Dream continued his streak of viral hits. With a growing discography and a dedicated fan base, Bazzi remains a prominent figure in the contemporary pop music scene.

Top Brand Affinities

Report Date: 2025-09-09

Bazzi resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 67,650 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with REVOLVE, Glossier, iHeartRadio Music Awards maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bazzi score 0.15% — Low bucket.

Brand: REVOLVEBrand: GlossierBrand: iHeartRadio Music Awards

Followers:5,489,561

Engagements:8,033

Rate:0.1%

Posts:310

Avg Likes:6,519

Avg Comments:409

Avg Views:68,288

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,489,561 · Engagements 8,033 · Rate 0.1% Posts 310 · Views 68,288 · Avg Likes 6,519 · Avg Comments 409 · Avg Views 68,288	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 11% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (22%) INDIA (11%) BRAZIL (7%) PHILIPPINES (7%) INDONESIA (5%)	Top regions: UNITED STATES (22%), INDIA (11%), BRAZIL (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 67,650 avg views/post · Youtube: 638 avg views/post	Best reach: Tiktok 67,650 avg views; best engagement: Tiktok 6,445 avg likes

Top Brand Affinities

REVOLVE

Score: 10.57

Glossier

Score: 7.35

iHeartRadio Music Awards

Score: 6.99

JACQUEMUS

Score: 6.96

Barbie

Score: 6.90

American Eagle

Score: 6.21

Lollapalooza

Score: 5.70

Champion

Score: 5.37

Free People

Score: 4.66

Coachella

Score: 4.43

Urban Outfitters

Score: 4.38

Stüssy

Score: 4.35

Brand	Category	Score
REVOLVE		10.57
Glossier		7.35
iHeartRadio Music Awards		6.99
JACQUEMUS		6.96
Barbie		6.90
American Eagle		6.21
Lollapalooza		5.70
Champion		5.37
Free People		4.66
Coachella		4.43
Urban Outfitters		4.38
Stüssy		4.35
Coach		3.99
Pull&Bear		3.73
Carhartt		3.65
NARS Cosmetics		3.53
ASOS		3.45
shein		3.26
Forever 21		3.23
TOM FORD		3.23
Fenty beauty		2.98
NBC		2.81
Chrysler		2.78
Abercrombie & Fitch		2.66
H&M		2.66
MTV		2.66
New Balance		2.65
Sunnies Studios		2.56
SheInside		2.56
FashionNova		2.54
Target		2.54
SoundCloud		2.49
Benefit Cosmetics		2.44
Too Faced Cosmetics		2.37
Hollister Co		2.36
CBS Television Studios		2.34
Victoria's Secret		2.30
Kylie Cosmetics		2.28
Topshop		2.25
Anastasia Beverly Hills		2.22
Busch		2.21
Lululemon Athletica		2.19
CBS		2.14
Kodak		2.08
Spotify Music		2.02
Dr. Martens		2.01
The North Face		2.01
UNIQLO		2.01
Bershka		1.98
Calvin Klein		1.92