Bay Faction
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
15,757
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:46:56 UTC
Genres
Scores
Biography
Bay Faction engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,060 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Zumiez, Arctic Fox hair Color, Depop, indicating authentic resonance in YBG Tour 2024 tickets, Merchandise including apparel and accessories, Vinyl records and music downloads. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,757 · Engagements 1,172 · Rate 7.4% Posts 53 · Views 4,060 · Avg Likes 1,164 · Avg Comments 34 · Avg Views 4,060 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 21% 13-17: 7% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (21%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (82%) UNITED KINGDOM (5%) CANADA (4%) UKRAINE (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (82%), UNITED KINGDOM (5%), CANADA (4%) |
| Platform Engagement | Instagram: 1,103 avg likes/post · Youtube: 4,060 avg views/post | Best reach: Youtube 4,060 avg views; best engagement: Instagram 1,103 avg likes |
Top Brand Affinities
Zumiez
Arctic Fox hair Color
Depop
Brandy Melville
Pro Tools
Acne Studios
Glossier
Ableton
Spotify Music
Lollapalooza
Lime Crime
SoundCloud
Recommendations
Products & Services
- YBG Tour 2024 tickets
- Merchandise including apparel and accessories
- Vinyl records and music downloads
- Exclusive behind-the-scenes content
- Music production software and tools
- Collaborative playlists on streaming platforms
- Fan club memberships with perks
- Limited edition album releases
Marketing Angles
- Highlight the emotional connection of music in youth culture
- Leverage nostalgia for 90s and early 2000s punk and emo scenes
- Engage fans through interactive social media challenges
- Promote sustainability in merchandise production
- Utilize influencer partnerships in the alternative music scene
- Create content around the lifestyle of touring musicians
Content Themes
- Behind-the-scenes footage from the YBG Tour
- Fan stories and testimonials about the music
- Music tutorials and production tips
- Collaborations with other indie artists
- Live Q&A sessions with the band
- Thematic playlists curated by the band
Partnership Brands
- Zumiez
- Brandy Melville
- Urban Outfitters
- Hot Topic
- Glossier
- Pro Tools
- Ableton
- SoundCloud
- Spotify
- Lollapalooza
- Taco Bell
- Dr. Martens
- Vans
- Chipotle Mexican Grill
- Forever 21
- ASOS
- Airbnb
- Beats Electronics
- Nintendo
- Adobe
| Brand | Category | Score |
|---|---|---|
| Zumiez | Apparel & Fashion | 17.53 |
| Arctic Fox hair Color | Beauty & Personal Care | 16.89 |
| Depop | E-commerce & Marketplaces | 9.46 |
| Brandy Melville | Apparel & Fashion | 7.97 |
| Pro Tools | Tools, DIY & Garden | 7.91 |
| Acne Studios | Apparel & Fashion | 7.77 |
| Glossier | Beauty & Personal Care | 7.32 |
| Ableton | Audio & Music Gear | 7.17 |
| Spotify Music | Entertainment & Media | 7.16 |
| Lollapalooza | Entertainment | 7.08 |
| Lime Crime | Beauty & Personal Care | 6.64 |
| SoundCloud | Entertainment | 6.52 |
| Hot Topic | Apparel & Fashion | 6.25 |
| Taco Bell | Restaurants & Food Service | 6.11 |
| Gillette | Beauty & Personal Care | 6.10 |
| Urban Outfitters | Apparel & Fashion | 5.88 |
| Free People | Apparel & Fashion | 5.12 |
| Kodak | Cameras & Photography | 5.09 |
| Walgreens | Health & Wellness | 4.93 |
| Verizon | Telecom & Internet Services | 4.77 |
| Polaroid | Cameras & Photography | 4.64 |
| Dr. Martens | Apparel & Fashion | 4.53 |
| Holden | Automotive | 4.33 |
| Coachella | Apparel & Fashion | 4.33 |
| Showtime | Entertainment | 3.87 |
| Chrysler | Automotive | 3.65 |
| Paramount Pictures | Entertainment | 3.64 |
| Tinder | Technology | 3.63 |
| American Eagle | Apparel & Fashion | 3.52 |
| Coors | Alcoholic Beverages | 3.44 |
| Busch | Beverages | 3.29 |
| Fujifilm | Cameras & Photography | 3.25 |
| Carhartt | Apparel & Fashion | 3.12 |
| Gatorade | Beverages | 3.09 |
| Budweiser | Beverages | 2.91 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.80 |
| Vans | Footwear | 2.76 |
| Walmart | E-commerce & Marketplaces | 2.64 |
| Target | Apparel | 2.34 |
| Sprite | Beverages | 2.20 |
| Forever 21 | Apparel & Fashion | 2.15 |
| Airbnb | Travel & Hospitality | 2.14 |
| Beats Electronics | Audio & Music Gear | 2.09 |
| Nickelodeon | Entertainment | 2.09 |
| NYX Cosmetics | Beauty & Personal Care | 2.02 |
| ASOS | Apparel & Fashion | 1.95 |
| Nintendo | Gaming & Esports (Software/Titles) | 1.92 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 1.91 |
| Adobe | Software, Apps & SaaS | 1.86 |
| Cadillac | Automotive | 1.80 |
Official Profiles
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LoginArtist: Bay Faction
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
| No data. | |