
Baxter Dury
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
70,823
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 19:58:31 UTC
Genres
Scores
Biography
Growing up immersed in the music scene through his father, Ian Dury, Baxter Dury's early exposure to the industry laid the foundation for his own artistic endeavors. After a period of experimentation and collaboration, Dury's solo career took off in the early 2000s, culminating in critically acclaimed releases like Happy Soup and It's a Pleasure. Throughout his career, Dury has navigated personal challenges and musical evolution, culminating in his most recent works, infused with influences from his upbringing and current societal themes. With a keen eye for detail and a penchant for storytelling, Baxter Dury continues to captivate audiences with his witty, incisive lyricism and genre-defying sound.
Baxter Dury commands interest from 25-34 & 18-24 audiences in UNITED KINGDOM, FRANCE, UNITED STATES. With a heavily male (71%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (105,151 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Mixcloud, MOOG, Fred Perry points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 70,823 · Engagements 3,603 · Rate 5.1% Posts 1,901 · Views 105,151 · Avg Likes 3,473 · Avg Comments 150 · Avg Views 105,151 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 37% 18-24: 28% 35-44: 21% 45-64: 12% |
Largest: 25-34 (37%); next: 18-24 (28%) |
Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
Top Countries |
UNITED KINGDOM (21%) FRANCE (20%) UNITED STATES (9%) ARGENTINA (3%) GERMANY (3%) |
Top regions: UNITED KINGDOM (21%), FRANCE (20%), UNITED STATES (9%) |
Platform Engagement | Instagram: 1,550 avg likes/post · Youtube: 105,151 avg views/post | Best reach: Youtube 105,151 avg views; best engagement: Youtube 1,923 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Fred Perry
Tate Modern
Eurostar
Waitrose
Accor Hotels
Paul Smith
All Saints
Vauxhall
Vivienne Westwood
Ricard
Brand | Category | Score |
---|---|---|
Mixcloud | 35.28 | |
MOOG | 29.23 | |
Fred Perry | 27.18 | |
Tate Modern | 23.94 | |
Eurostar | 16.24 | |
Waitrose | 14.10 | |
Accor Hotels | 11.69 | |
Paul Smith | 11.25 | |
All Saints | 10.39 | |
Vauxhall | 10.36 | |
Vivienne Westwood | 9.82 | |
Ricard | 9.42 | |
Barbour | 9.25 | |
Sainsbury's | 9.20 | |
Acne Studios | 8.05 | |
Tesco | 7.70 | |
Selfridges | 7.47 | |
Guinness | 7.20 | |
Ableton | 6.82 | |
BBC | 6.79 | |
Marks & Spencer | 6.79 | |
Dr. Martens | 6.55 | |
Carlsberg | 6.51 | |
Stone Island | 6.49 | |
Maison Margiela | 6.18 | |
Kodak | 6.13 | |
Clarks | 5.92 | |
Spotify Music | 5.31 | |
Leica | 4.55 | |
Alexander McQueen | 4.50 | |
Loewe | 4.36 | |
Vodafone | 4.20 | |
Showtime | 4.06 | |
Campari | 4.04 | |
SoundCloud | 3.97 | |
Garnier | 3.94 | |
Warner Bros | 3.93 | |
Topshop | 3.89 | |
Emporium | 3.74 | |
Kickstarter | 3.74 | |
Olympus | 3.55 | |
Polaroid | 3.41 | |
Fujifilm | 3.26 | |
Martini | 3.16 | |
Carhartt | 3.07 | |
Lollapalooza | 3.01 | |
Montblanc | 3.00 | |
Citroen | 2.97 | |
Cadbury | 2.94 | |
ASOS | 2.92 |
Official Profiles
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LoginArtist: Baxter Dury
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 01:49:31 | Aylesbury Boy | Radio Mega | Montélimar, FR | 192 |
Popularity (2025-10-02)
Platform | % |
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No data. |