Baxter Dury

Baxter Dury

Country: GB | Gender: male

Influential: 58.46% Fanbase: 37.09% Trending: 69.14%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 35.28% • Very Strong

As of 2025-09-09

70,823

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 19:58:31 UTC

Genres

popfrench indie popchamber psychalternativealternativeelectronicfrench indietronicaelectronica

Scores

Score: DMDB 58.50% | Fanbase 37.10% | Trending 69.10% | CAREER STAGE: MID_LEVEL

Biography

British singer-songwriter Baxter Dury is known for his wry, observant storytelling set against chamber pop arrangements and new wave influences. With a distinctive deadpan vocal delivery, Dury has crafted a discography that includes works like Len Parrot's Memorial Lift, Prince of Tears, and B.E.D., showcasing his knack for melodic yet biting songs. Born in 1971 in Buckinghamshire, Dury's musical journey began with collaborations with Ben Gallagher and eventually led to a solo career marked by introspective, often darkly humorous lyrics. His latest effort, the hip-hop-inspired I Thought I Was Better Than You, released in 2023, continues to solidify his reputation as one of the sharpest songwriters of his generation.

Growing up immersed in the music scene through his father, Ian Dury, Baxter Dury's early exposure to the industry laid the foundation for his own artistic endeavors. After a period of experimentation and collaboration, Dury's solo career took off in the early 2000s, culminating in critically acclaimed releases like Happy Soup and It's a Pleasure. Throughout his career, Dury has navigated personal challenges and musical evolution, culminating in his most recent works, infused with influences from his upbringing and current societal themes. With a keen eye for detail and a penchant for storytelling, Baxter Dury continues to captivate audiences with his witty, incisive lyricism and genre-defying sound.
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Baxter Dury Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Baxter Dury commands interest from 25-34 & 18-24 audiences in UNITED KINGDOM, FRANCE, UNITED STATES. With a heavily male (71%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (105,151 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Mixcloud, MOOG, Fred Perry points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Baxter Dury score 5.09%Very Strong bucket.
Brand: MixcloudBrand: MOOGBrand: Fred Perry
Followers:70,823
Engagements:3,603
Rate:5.1%
Posts:1,901
Views:105,151
Avg Likes:3,473
Avg Comments:150
Avg Views:105,151

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 70,823 · Engagements 3,603 · Rate 5.1%
Posts 1,901 · Views 105,151 · Avg Likes 3,473 · Avg Comments 150 · Avg Views 105,151
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 28%
35-44: 21%
45-64: 12%
Largest: 25-34 (37%); next: 18-24 (28%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED KINGDOM (21%)
FRANCE (20%)
UNITED STATES (9%)
ARGENTINA (3%)
GERMANY (3%)
Top regions: UNITED KINGDOM (21%), FRANCE (20%), UNITED STATES (9%)
Platform Engagement Instagram: 1,550 avg likes/post · Youtube: 105,151 avg views/post Best reach: Youtube 105,151 avg views; best engagement: Youtube 1,923 avg likes

Top Brand Affinities

Mixcloud
Score: 35.28
MOOG
Score: 29.23
Fred Perry
Score: 27.18
Tate Modern
Score: 23.94
Eurostar
Score: 16.24
Waitrose
Score: 14.10
Accor Hotels
Score: 11.69
Paul Smith
Score: 11.25
All Saints
Score: 10.39
Vauxhall
Score: 10.36
Vivienne Westwood
Score: 9.82
Ricard
Score: 9.42
Brand Category Score
Mixcloud 35.28
MOOG 29.23
Fred Perry 27.18
Tate Modern 23.94
Eurostar 16.24
Waitrose 14.10
Accor Hotels 11.69
Paul Smith 11.25
All Saints 10.39
Vauxhall 10.36
Vivienne Westwood 9.82
Ricard 9.42
Barbour 9.25
Sainsbury's 9.20
Acne Studios 8.05
Tesco 7.70
Selfridges 7.47
Guinness 7.20
Ableton 6.82
BBC 6.79
Marks & Spencer 6.79
Dr. Martens 6.55
Carlsberg 6.51
Stone Island 6.49
Maison Margiela 6.18
Kodak 6.13
Clarks 5.92
Spotify Music 5.31
Leica 4.55
Alexander McQueen 4.50
Loewe 4.36
Vodafone 4.20
Showtime 4.06
Campari 4.04
SoundCloud 3.97
Garnier 3.94
Warner Bros 3.93
Topshop 3.89
Emporium 3.74
Kickstarter 3.74
Olympus 3.55
Polaroid 3.41
Fujifilm 3.26
Martini 3.16
Carhartt 3.07
Lollapalooza 3.01
Montblanc 3.00
Citroen 2.97
Cadbury 2.94
ASOS 2.92

Official Profiles

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Artist: Baxter Dury

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 01:49:31 Aylesbury Boy Radio Mega Montélimar, FR 192

Popularity (2025-10-02)

Platform%
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