Bawo

Bawo — hip-hop & rap artist from GB.

The frequencies originate from the Itsekiri tribe in Delta State, Nigeria, and are curated by Whiskey 9 in London, United Kingdom. This collaboration remains…

Influence: 51.21% Fanbase: 24.71% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 50.92% • Very Strong

As of 2025-09-08

36,238

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 03:58:51 UTC

Genres

hip-hop & raphip-hop/rapindie hip hopuk alternative hip hopcontemporary hip hophip hop

Biography

The frequencies originate from the Itsekiri tribe in Delta State, Nigeria, and are curated by Whiskey 9 in London, United Kingdom. This collaboration remains secretive, opting to say nothing to the world about their work.

Top Brand Affinities

Report Date: 2025-09-08

Bawo converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, BRAZIL. Audience shape is heavily male (85%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 18,749 avg views per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Alpha Industries, Umbro underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bawo score 6.19% — Very Strong bucket.

Brand: MixcloudBrand: Alpha IndustriesBrand: Umbro

Followers:36,238

Engagements:2,244

Rate:6.2%

Posts:116

Avg Likes:2,190

Avg Comments:115

Avg Views:19,370

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,238 · Engagements 2,244 · Rate 6.2% Posts 116 · Views 19,370 · Avg Likes 2,190 · Avg Comments 115 · Avg Views 19,370	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 9% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED KINGDOM (38%) UNITED STATES (9%) BRAZIL (7%) GERMANY (6%) SOUTH AFRICA (6%)	Top regions: UNITED KINGDOM (38%), UNITED STATES (9%), BRAZIL (7%)
Platform Engagement	Instagram: 1,367 avg likes/post · Tiktok: 621 avg views/post · Youtube: 18,749 avg views/post	Best reach: Youtube 18,749 avg views; best engagement: Instagram 1,367 avg likes

Top Brand Affinities

Mixcloud

Score: 50.92

Alpha Industries

Score: 19.80

Umbro

Score: 18.01

Stone Island

Score: 17.82

SoundCloud

Score: 16.90

Ableton

Score: 15.50

Fred Perry

Score: 14.54

True Religion

Score: 14.38

Depop

Score: 14.35

Selfridges

Score: 13.81

Vauxhall

Score: 13.41

Palm Angels

Score: 13.33

Brand	Category	Score
Mixcloud		50.92
Alpha Industries		19.80
Umbro		18.01
Stone Island		17.82
SoundCloud		16.90
Ableton		15.50
Fred Perry		14.54
True Religion		14.38
Depop		14.35
Selfridges		13.81
Vauxhall		13.41
Palm Angels		13.33
Akai		12.53
Arc'teryx		12.47
Acne Studios		12.23
Stüssy		11.88
Amazon Music		11.66
Ellesse		11.10
New Era		10.81
All Saints		10.54
A.P.C.		10.51
Maison Margiela		9.72
Carhartt		9.39
ASOS		9.29
Marni		8.99
JACQUEMUS		8.98
MISSGUIDED		8.87
Beats Electronics		8.47
Champion		8.30
Dr. Martens		7.97
Spotify Music		7.86
Kodak		7.48
Vivienne Westwood		7.47
Moncler		7.23
Pioneer		6.90
Foot Locker		6.84
River Island		6.11
Kappa		5.52
Clarks		5.45
Tesco		5.32
Urban Outfitters		4.95
New Balance		4.83
The North Face		4.75
Loewe		4.71
Alexander McQueen		4.67
Hennessy		4.66
boohoo		4.58
Supreme		4.54
Topshop		4.29
Pull&Bear		4.25