Bathe

Bathe

Country: US

Influential: 53.52% Fanbase: 27.01% Trending: 66.78%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 38.87% • Very Strong

As of 2025-09-09

18,625

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 18:51:28 UTC

Genres

r&b, funk & soulindie r&br&b/soulexperimental r&bcontemporary r&b

Scores

Score: DMDB 53.50% | Fanbase 27.00% | Trending 66.80% | CAREER STAGE: MID_LEVEL

Biography

Bathe’s radiant R&B music may seem inviting on the surface, akin to waves at a tropical resort, but a closer listen reveals shadowy depths. Formed by singer-songwriter Devin Hobdy and guitarist-producer Corey Smith-West at the University of Pennsylvania eight years ago, their music acts as a soothing balm for modern anxieties, as evidenced by their 2021 debut album Bicoastal amassing over 30 million streams on Spotify. Despite the album’s relaxed grooves, themes of yearning and desperation complicate Bathe’s classification within chill vibes playlists.

The Brooklyn duo’s follow-up LP, Inside Voice(s), embraces this intriguing contrast. Featuring serene chords, luxurious beats, and catchy melodies, the album delves into themes such as familial grief, millennial angst, and the despair of underserved communities. With vocal production by Jake Aron, mixing by Joe Visciano, and mastering by Joe LaPorta, Inside Voice(s) echoes the lush yet sorrowful nature of albums like Marvin Gaye’s What’s Going On and Frank Ocean’s Channel Orange, offering a poignant reflection on the present while haunted by the past in a time of uncertainty about the future.
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Bathe Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Bathe draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH AFRICA, INDIA. The skew is heavily female (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 443 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Akai, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bathe score 4.69%Very Strong bucket.
Brand: Live NationBrand: AkaiBrand: Ableton
Followers:18,625
Engagements:874
Rate:4.7%
Posts:305
Views:443
Avg Likes:866
Avg Comments:18
Avg Views:443

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 18,625 · Engagements 874 · Rate 4.7%
Posts 305 · Views 443 · Avg Likes 866 · Avg Comments 18 · Avg Views 443
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 40%
35-44: 8%
13-17: 7%
Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries UNITED STATES (89%)
SOUTH AFRICA (3%)
INDIA (1%)
UNITED KINGDOM (1%)
CANADA (1%)
Top regions: UNITED STATES (89%), SOUTH AFRICA (3%), INDIA (1%)
Platform Engagement Instagram: 811 avg likes/post · Tiktok: 443 avg views/post Best reach: Tiktok 443 avg views; best engagement: Instagram 811 avg likes

Top Brand Affinities

Live Nation
Score: 38.87
Akai
Score: 36.12
Ableton
Score: 35.26
Amazon Music
Score: 34.94
Mixcloud
Score: 25.43
MOOG
Score: 23.17
Arri
Score: 19.80
SoundCloud
Score: 19.70
Pro Tools
Score: 18.69
WNBA
Score: 17.38
Shea Moisture
Score: 17.38
Spotify Music
Score: 13.02
Brand Category Score
Live Nation 38.87
Akai 36.12
Ableton 35.26
Amazon Music 34.94
Mixcloud 25.43
MOOG 23.17
Arri 19.80
SoundCloud 19.70
Pro Tools 18.69
WNBA 17.38
Shea Moisture 17.38
Spotify Music 13.02
HBO Max 12.20
Coachella 10.95
Foot Locker 9.70
Atmos 9.23
Kodak 8.93
Beats Electronics 8.33
Acne Studios 7.87
Maison Margiela 7.81
Kickstarter 7.41
Oculus 7.14
Lollapalooza 6.94
boohoo 6.86
Pioneer 6.70
Colgate 6.60
Steve Madden 6.53
MTV 5.90
iHeartRadio Music Awards 5.37
Showtime 5.30
Verizon 5.26
Coach 4.99
Paramount Pictures 4.75
Bacardi 4.52
Urban Outfitters 4.38
Fenty beauty 4.19
Fujifilm 4.06
NBC 3.96
Forever 21 3.94
GAP 3.83
ASOS 3.70
Hennessy 3.68
NORDSTROM 3.67
Budweiser 3.65
Dr. Martens 3.48
Polaroid 3.46
shein 3.37
OLD NAVY 3.34
Carhartt 3.34
Vogue 3.32

Official Profiles

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Artist: Bathe

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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