Bashy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
184,629
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:45 UTC
Genres
Scores
Biography
"Being Poor Is Expensive" by Bashy offers a glimpse into the roads, trials, and tribulations that shaped his generation in North West London. Drawing on a mix of genres and artists that influenced him, the album features samples from MJ Cole, Wookie, Dave, Aswad, and more, creating a musically rich Black British origin story. With a focus on reality and history, Bashy's latest release solidifies his position as one of the UK's most talented and respected rappers, blending humor, confidence, and ambition into a bold and uncompromising record.
Bashy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, IRELAND. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (20,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near ITV, Sky Sports, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 184,629 · Engagements 3,458 · Rate 1.9% Posts 378 · Views 20,000 · Avg Likes 3,427 · Avg Comments 179 · Avg Views 20,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 38% 35-44: 7% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (38%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (69%) UNITED STATES (11%) IRELAND (2%) SPAIN (2%) NIGERIA (2%) |
Top regions: UNITED KINGDOM (69%), UNITED STATES (11%), IRELAND (2%) |
| Platform Engagement | Instagram: 2,984 avg likes/post · Youtube: 20,000 avg views/post | Best reach: Youtube 20,000 avg views; best engagement: Instagram 2,984 avg likes |
Top Brand Affinities
ITV
Sky Sports
Mixcloud
Vauxhall
SUSHISAMBA
Selfridges
River Island
Shea Moisture
True Religion
All Saints
boohoo
Deliveroo
| Brand | Category | Score |
|---|---|---|
| ITV | Entertainment | 46.00 |
| Sky Sports | Sports & Outdoors | 30.54 |
| Mixcloud | Entertainment & Media | 30.29 |
| Vauxhall | Automotive | 21.51 |
| SUSHISAMBA | Restaurants & Food Service | 20.21 |
| Selfridges | Apparel & Fashion | 19.18 |
| River Island | Apparel & Fashion | 18.16 |
| Shea Moisture | Beauty & Personal Care | 16.53 |
| True Religion | Apparel & Fashion | 15.31 |
| All Saints | Apparel & Fashion | 15.28 |
| boohoo | Apparel & Fashion | 15.16 |
| Deliveroo | Restaurants & Food Service | 14.11 |
| JACQUEMUS | Apparel & Fashion | 12.75 |
| MISSGUIDED | Apparel & Fashion | 12.71 |
| Nasty Gal | Apparel & Fashion | 12.15 |
| Akai | Consumer Electronics | 12.03 |
| Waitrose | Grocery & Pantry | 11.96 |
| Acne Studios | Apparel & Fashion | 11.65 |
| Marni | Apparel & Fashion | 11.64 |
| Amazon Music | Entertainment & Media | 11.07 |
| Jean Paul Gaultier | Apparel & Fashion | 10.93 |
| Sainsbury's | Grocery & Pantry | 10.60 |
| Stone Island | Apparel & Fashion | 10.35 |
| ASOS | Apparel & Fashion | 10.33 |
| Paul Smith | Apparel & Fashion | 9.75 |
| Ellesse | Apparel & Fashion | 9.59 |
| Grey Goose | Alcoholic Beverages | 9.46 |
| BBC | Apparel & Fashion | 9.43 |
| Clarks | Footwear | 9.26 |
| Tate Modern | Entertainment & Media | 9.19 |
| Marks & Spencer | Apparel & Fashion | 9.02 |
| New Era | Apparel & Fashion | 7.96 |
| Carlsberg | Alcoholic Beverages | 7.92 |
| Foot Locker | Apparel & Fashion | 7.86 |
| Loewe | Apparel & Fashion | 7.62 |
| Harrods | Luxury & Designer | 7.59 |
| Sneaker News | Footwear | 7.08 |
| Next | Apparel & Fashion | 7.08 |
| Maison Margiela | Apparel & Fashion | 6.76 |
| Pioneer | Audio & Music Gear | 6.59 |
| Dsquared | Apparel & Fashion | 6.57 |
| SoundCloud | Entertainment & Media | 6.48 |
| Stüssy | Apparel & Fashion | 6.04 |
| Emporio Armani | Apparel & Fashion | 6.02 |
| Beats Electronics | Audio & Music Gear | 5.84 |
| T.G.I. Friday's | Restaurants & Food Service | 5.80 |
| Sneakerhead | Footwear | 5.69 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.69 |
| Ableton | Audio & Music Gear | 5.65 |
| Vivienne Westwood | Apparel & Fashion | 5.64 |
Official Profiles
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The map shows every radio station that aired Bashy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 145,931
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
145,931 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:04:57 | Big Love | LBC Radio | London, GB | 9 |
| 2025-08-23 01:44:31 | Feelings | La Karibeña | Lima, PE | 5 |
| 2025-08-23 01:40:25 | Fuji | BBC Radio 1 Xtra | London, GB | 228 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |