Barry Can't Swim

Barry Can't Swim

Country: GB | Gender: male

Influence: 14.97% Fanbase: 44.90% Trending: 0.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 108.42% • Very Strong

As of 2025-09-09

336,090

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:41:53 UTC

Genres

electronicelectronicdance

Biography

Barry, also known as I Can't Swim, is here to introduce himself.

Barry Can't Swim Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Barry Can't Swim stands out with 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, AUSTRALIA. The profile is heavily male (79%), and content lands hardest on Tiktok, where posts average 14,800 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Ableton, Pioneer, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Barry Can't Swim a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Barry Can't Swim score 3.17%Very Strong bucket.
Brand: MixcloudBrand: AbletonBrand: Pioneer
Followers:336,090
Engagements:10,661
Rate:3.2%
Posts:407
Views:18,922
Avg Likes:10,533
Avg Comments:123
Avg Views:18,922

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 336,090 · Engagements 10,661 · Rate 3.2%
Posts 407 · Views 18,922 · Avg Likes 10,533 · Avg Comments 123 · Avg Views 18,922
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 32%
35-44: 15%
45-64: 6%
Largest: 25-34 (44%); next: 18-24 (32%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED KINGDOM (21%)
UNITED STATES (18%)
AUSTRALIA (4%)
FRANCE (4%)
BRAZIL (4%)
Top regions: UNITED KINGDOM (21%), UNITED STATES (18%), AUSTRALIA (4%)
Platform Engagement Instagram: 9,688 avg likes/post · Tiktok: 14,800 avg views/post · Youtube: 4,122 avg views/post Best reach: Tiktok 14,800 avg views; best engagement: Instagram 9,688 avg likes

Top Brand Affinities

Mixcloud
Score: 108.42
Ableton
Score: 45.38
Pioneer
Score: 36.27
MOOG
Score: 33.55
Amazon Music
Score: 23.77
SoundCloud
Score: 20.52
SUSHISAMBA
Score: 19.22
Akai
Score: 19.06
Vauxhall
Score: 17.91
Trancefamily
Score: 16.04
Tate Modern
Score: 12.93
Waitrose
Score: 12.16
Brand Category Score
Mixcloud 108.42
Ableton 45.38
Pioneer 36.27
MOOG 33.55
Amazon Music 23.77
SoundCloud 20.52
SUSHISAMBA 19.22
Akai 19.06
Vauxhall 17.91
Trancefamily 16.04
Tate Modern 12.93
Waitrose 12.16
Nasty Gal 11.93
Selfridges 10.03
Coachella 9.94
Spotify Music 9.31
MISSGUIDED 8.73
Guinness 8.27
Tomorrowland 8.12
Carlsberg 7.83
Acne Studios 7.28
Beats Electronics 6.79
Stüssy 6.41
BBC 6.04
New Line Cinema 5.77
boohoo 5.55
Aperol 5.44
Free People 5.07
Lollapalooza 4.83
Tesco 4.82
ASOS 4.52
Showtime 4.49
Topshop 4.24
Harrods 4.21
Sunnies Studios 3.97
Emporium 3.71
Summit Entertainment 3.48
Urban Outfitters 3.47
Lululemon Athletica 3.43
Bacardi 3.22
Kodak 3.19
Dr. Martens 3.02
Martini 2.86
MTV 2.85
Airbnb 2.77
Primark 2.67
Carhartt 2.64
Montblanc 2.61
Polaroid 2.60
Tinder 2.50

Official Profiles

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Artist: Barry Can't Swim

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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