Barón Rojo

Barón Rojo — rock artist from ES.

Formed in 1981 by sibling singers/guitarists Armando and Carlos De Castro, Spanish metal band Baron Rojo quickly gained traction with bassist José Luis…

Influence: 50.15% Fanbase: 28.36% Trending: 61.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 60.84% • Very Strong

As of 2025-09-08

51,832

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:43:21 UTC

Genres

rockrock en espanolrockhard rockmetallatin metalspanish metalmetalheavy metal

Biography

Formed in 1981 by sibling singers/guitarists Armando and Carlos De Castro, Spanish metal band Baron Rojo quickly gained traction with bassist José Luis Campuzano and drummer Hermes Calabria. After a successful run that included multiple album releases, the group disbanded in 1988, only to be resurrected in 1992 by the De Castro brothers with a new lineup. Their subsequent albums, including Desafio and Arma Secreta, demonstrated their enduring musical prowess and commitment to the metal genre.

Top Brand Affinities

Report Date: 2025-09-08

Barón Rojo indexes high with fans in the 25-34 range in SPAIN, COLOMBIA, ARGENTINA. The skew is heavily male (83%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,574 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Estrella Galícia, Fnac, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Barón Rojo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Barón Rojo score 0.39% — Low bucket.

Brand: Estrella GalíciaBrand: FnacBrand: Ampeg

Followers:51,832

Engagements:204

Rate:0.4%

Posts:516

Avg Likes:193

Avg Comments:13

Avg Views:2,574

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,832 · Engagements 204 · Rate 0.4% Posts 516 · Views 2,574 · Avg Likes 193 · Avg Comments 13 · Avg Views 2,574	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 28% 35-44: 19% 45-64: 10%	Largest: 25-34 (40%); next: 18-24 (28%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	SPAIN (34%) COLOMBIA (19%) ARGENTINA (8%) ECUADOR (6%) MEXICO (6%)	Top regions: SPAIN (34%), COLOMBIA (19%), ARGENTINA (8%)
Platform Engagement	Instagram: 78 avg likes/post · Youtube: 2,574 avg views/post	Best reach: Youtube 2,574 avg views; best engagement: Youtube 115 avg likes

Top Brand Affinities

Estrella Galícia

Score: 60.84

Fnac

Score: 47.22

Ampeg

Score: 34.24

Movistar

Score: 27.04

Iberia

Score: 21.69

LATAM

Score: 11.57

DeLorean Motor Company

Score: 10.80

Diablo

Score: 10.00

PLAYMOBIL

Score: 8.86

Daewoo

Score: 8.25

Jagermeister

Score: 7.66

Pro Tools

Score: 7.64

Brand	Category	Score
Estrella Galícia		60.84
Fnac		47.22
Ampeg		34.24
Movistar		27.04
Iberia		21.69
LATAM		11.57
DeLorean Motor Company		10.80
Diablo		10.00
PLAYMOBIL		8.86
Daewoo		8.25
Jagermeister		7.66
Pro Tools		7.64
Capcom		7.16
Seat		6.01
Spotify Music		5.29
Pilsner Urquell		5.20
Patek Philippe		4.56
Sega		4.27
Resident Evil		4.25
Cafecito		4.19
Monster Beverage		4.13
Harley-Davidson		4.09
Jack Daniels		3.85
VidaSana		3.79
Final Fantasy		3.71
Pfizer		3.60
Lollapalooza		3.55
Olympus		3.52
The Witcher		3.39
Columbia Pictures		3.13
Matrix		2.77
Jaguar		2.56
Carrefour		2.35
Budweiser		2.33
Tesla Motors		2.31
AMC		2.28
MTV		2.26
Star Wars		2.26
Renault		2.22
Nickelodeon		2.17
Citroen		2.13
Guinness		1.97
McLaren		1.94
Heineken		1.88
Activision Blizzard		1.86
Yamaha		1.77
Sony		1.73
Coca-Cola		1.64
Marvel		1.63
Warner Bros		1.62