Barclay Crenshaw
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
62,827
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:30 UTC
Genres
Scores
Biography
Barclay Crenshaw draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, SOUTH AFRICA, BRAZIL. The skew is heavily male (78%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,097 avg views per post, with Instagram sustaining the conversation. Audience adjacency to iHeartRaves, Mixcloud, Pioneer makes Merchandise featuring album art, Exclusive vinyl releases, Live concert tickets the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 62,827 · Engagements 649 · Rate 1.0% Posts 823 · Views 1,640 · Avg Likes 642 · Avg Comments 22 · Avg Views 1,640 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 38% 35-44: 12% 45-64: 3% |
Largest: 25-34 (44%); next: 18-24 (38%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (53%) SOUTH AFRICA (8%) BRAZIL (7%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED STATES (53%), SOUTH AFRICA (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 581 avg likes/post · Tiktok: 1,097 avg views/post · Youtube: 543 avg views/post | Best reach: Tiktok 1,097 avg views; best engagement: Instagram 581 avg likes |
Top Brand Affinities
iHeartRaves
Mixcloud
Pioneer
Ableton
Trancefamily
Phase One
MOOG
Coachella
Live Nation
Mapfre
Akai
SoundCloud
Recommendations
Products & Services
- Merchandise featuring album art
- Exclusive vinyl releases
- Live concert tickets
- Music production software
- Collaborative playlists on streaming platforms
- Branded apparel
- Music gear giveaways
- Virtual meet-and-greet experiences
Marketing Angles
- Highlight bass-driven music style
- Leverage social media for fan engagement
- Create behind-the-scenes content
- Utilize influencer partnerships
- Promote festival appearances
- Engage with local music communities
Content Themes
- Music production tips and tutorials
- Live performance highlights
- Fan stories and testimonials
- Collaborations with other artists
- Exploration of electronic music genres
- Personal anecdotes from touring
Partnership Brands
- iHeartRaves
- Mixcloud
- Pioneer
- Ableton
- Trancefamily
- Coachella
- Live Nation
- SoundCloud
- Amazon Music
- Beats Electronics
- Lollapalooza
- Red Bull
- Bud Light
- Monster Beverage
- Chipotle Mexican Grill
- Urban Outfitters
- Verizon
- Hennessy
- NHL
- Subaru
- Lululemon Athletica
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | Apparel & Fashion | 124.52 |
| Mixcloud | Entertainment & Media | 58.56 |
| Pioneer | Audio & Music Gear | 54.53 |
| Ableton | Audio & Music Gear | 49.71 |
| Trancefamily | Apparel & Fashion | 37.40 |
| Phase One | Cameras & Photography | 37.07 |
| MOOG | Automotive | 36.57 |
| Coachella | Apparel & Fashion | 25.56 |
| Live Nation | Entertainment | 24.00 |
| Mapfre | Finance, Banking & Insurance | 22.17 |
| Akai | Consumer Electronics | 21.12 |
| SoundCloud | Entertainment | 17.12 |
| Lollapalooza | Entertainment | 11.15 |
| Coors | Alcoholic Beverages | 9.64 |
| Jameson | Alcoholic Beverages | 8.85 |
| Pacific Northwest Wonderland | Apparel & Fashion | 8.69 |
| Tomorrowland | Apparel & Fashion | 8.61 |
| Amazon Music | Entertainment & Media | 8.21 |
| Beats Electronics | Audio & Music Gear | 7.74 |
| Summit Entertainment | Entertainment | 6.66 |
| Volcom | Apparel & Fashion | 5.24 |
| Bud Light | Alcoholic Beverages | 4.89 |
| Spotify Music | Entertainment & Media | 4.71 |
| Showtime | Entertainment | 4.28 |
| Margaritaville | Apparel & Fashion | 4.15 |
| Mulberry | Apparel & Fashion | 4.05 |
| Taco Bell | Restaurants & Food Service | 4.04 |
| Paramount Pictures | Entertainment | 3.96 |
| Emporium | Apparel & Fashion | 3.92 |
| Matrix | Beauty & Personal Care | 3.83 |
| Comedy Central | Entertainment & Media | 3.64 |
| Verizon | Telecom & Internet Services | 3.44 |
| Hennessy | Alcoholic Beverages | 3.30 |
| Airbnb | Travel & Hospitality | 3.27 |
| NHL | Sports & Outdoors | 3.25 |
| Cadillac | Automotive | 3.09 |
| Budweiser | Beverages | 3.00 |
| Los Angeles Lakers | Sports & Outdoors | 2.98 |
| Busch | Beverages | 2.95 |
| Carhartt | Apparel & Fashion | 2.94 |
| Red Bull | Beverages | 2.83 |
| Bellagio | Travel & Hospitality | 2.80 |
| Monster Beverage | Beverages | 2.79 |
| Chrysler | Automotive | 2.71 |
| Urban Outfitters | Apparel & Fashion | 2.56 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.49 |
| Polaroid | Cameras & Photography | 2.49 |
| Subaru | Automotive | 2.49 |
| NFL | Sports & Outdoors | 2.49 |
| Lululemon Athletica | Apparel & Fashion | 2.40 |
Official Profiles
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LoginArtist: Barclay Crenshaw
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
| No data. | |