Barbra Streisand Brand Affinity ranks highest Barbie at 7.97% . Very Strong. Score DMDB 64.34% | Fanbase 56.45%

Barbra Streisand — pop artist from US.

Barbra Streisand, born in 1942 in Brooklyn, New York, achieved fame as a highly skilled singer, actress, and film director. She garnered critical acclaim early…

Barbra Streisand

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc7-4caa-ec72-869d-a0369fe50396

Find Artist

Genres

popadult standardspopmainstream poprocksoft rockmellow gold

Influential: 64.34% Fanbase: 56.45% Trending: 68.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 7.97% • Very Strong

As of 2025-09-09

2,348,260

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.34% | Fanbase 56.45% | Trending 68.28% | CAREER STAGE: MAINSTREAM

Biography

Barbra Streisand, born in 1942 in Brooklyn, New York, achieved fame as a highly skilled singer, actress, and film director. She garnered critical acclaim early in her career, earning prestigious awards such as multiple Grammys and an Academy Award for her work in music and film. Streisand's impact on popular culture includes iconic performances in classic films like Funny Girl and A Star Is Born, as well as chart-topping albums such as The Barbra Streisand Album and Guilty.

Throughout the decades, Streisand maintained her status as a top-selling recording artist, with numerous number one albums and hit singles. Her diverse career spanned Broadway, Hollywood, and music, showcasing her versatility and talent. Streisand's activism and philanthropic efforts, including the establishment of the Streisand Foundation, further demonstrate her commitment to social causes beyond her entertainment career.

Report Date: 2025-09-09

Barbra Streisand resonates with 45-64 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 52,936 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Barbie, Amazon Music, NBC maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Barbra Streisand score 0.61% — Low bucket.

Brand: BarbieBrand: Amazon MusicBrand: NBC

Followers:2,348,260

Engagements:14,307

Rate:0.6%

Posts:1,490

Avg Likes:14,180

Avg Comments:401

Avg Views:52,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,348,260 · Engagements 14,307 · Rate 0.6% Posts 1,490 · Views 52,936 · Avg Likes 14,180 · Avg Comments 401 · Avg Views 52,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 25-34: 26% 35-44: 22% 18-24: 20%	Largest: 45-64 (30%); next: 25-34 (26%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (27%) BRAZIL (12%) UNITED KINGDOM (4%) ARGENTINA (4%) CANADA (4%)	Top regions: UNITED STATES (27%), BRAZIL (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 12,603 avg likes/post · Youtube: 52,936 avg views/post	Best reach: Youtube 52,936 avg views; best engagement: Instagram 12,603 avg likes

Top Brand Affinities

Barbie

Score: 7.97

Amazon Music

Score: 7.20

NBC

Score: 6.86

Macy's

Score: 6.17

Vivienne Westwood

Score: 5.96

KARL LAGERFELD

Score: 5.56

iHeartRadio Music Awards

Score: 5.48

Columbia Pictures

Score: 4.62

Margaritaville

Score: 4.04

Verizon

Score: 4.02

Summit Entertainment

Score: 3.90

NORDSTROM

Score: 3.89

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Top Brand Affinities

Brand	Category	Score
Barbie		7.97
Amazon Music		7.20
NBC		6.86
Macy's		6.17
Vivienne Westwood		5.96
KARL LAGERFELD		5.56
iHeartRadio Music Awards		5.48
Columbia Pictures		4.62
Margaritaville		4.04
Verizon		4.02
Summit Entertainment		3.90
NORDSTROM		3.89
CNN		3.77
Oculus		3.77
Harrods		3.58
Martini		3.57
TOM FORD		3.16
Dolce & Gabbana		3.10
Showtime		3.02
MTV		3.01
Vogue		2.96
Snoopy And The Peanuts Gang		2.85
Paramount Pictures		2.82
Baileys		2.81
Urban Outfitters		2.63
Lush		2.48
Cafecito		2.40
Coachella		2.37
Yves Saint Laurent		2.25
Lollapalooza		2.20
Sunnies Studios		2.17
Target		2.11
Lululemon Athletica		2.10
Christian Louboutin		2.09
Tiffany & Co		2.08
Busch		2.07
CBS		2.05
ASOS		2.05
Warner Bros		2.03
Tiffany		2.02
Nickelodeon		2.01
Airbnb		2.00
HBO		1.98
Bellagio		1.97
Polaroid		1.96
Netflix		1.95
Tarte Cosmetics		1.94
Dr. Martens		1.93
Christian Dior		1.91
Snickers		1.90