Barbatuques

Barbatuques

Country: BR

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Influential: 57.00% Fanbase: 29.67% Trending: 70.67%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 43.65% • Very Strong

As of 2025-09-09

508,483

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 19:00:08 UTC

Genres

children's musicmusica infantilmusica para criancaselectronicdanceelectronichouselatinnova musica paulistasambainstrumentalbrazilian percussion

Scores

Score: DMDB 57.00% | Fanbase 29.70% | Trending 70.70% | CAREER STAGE: MID_LEVEL

Biography

Barbatuques, a group of body percussionists founded in 1995, explores the wide range of sounds that can be created by the human body, combining claps, snaps, vocalizations, and more to produce rhythms and melodies. This unique approach to music-making has led to the creation of a "Body orchestra" where all musicians improvise on the same instrument. Their technique has gained popularity in Brazilian schools for its ease of application, simplicity, and low cost, helping to develop creativity, psychomotor coordination, and self-awareness among students.
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Barbatuques Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Barbatuques speaks to 25-34 & 18-24 audiences with measurable traction in BRAZIL, CHILE, ARGENTINA. Composition is heavily female (55%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (10,689 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near OSGEMEOS, Pernambucanas, Banco Bradesco, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Barbatuques score 0.17% — Low bucket.
Brand: OSGEMEOSBrand: PernambucanasBrand: Banco Bradesco
Followers:508,483
Engagements:870
Rate:0.2%
Posts:2,162
Views:12,368
Avg Likes:807
Avg Comments:19
Avg Views:12,368

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 508,483 · Engagements 870 · Rate 0.2%
Posts 2,162 · Views 12,368 · Avg Likes 807 · Avg Comments 19 · Avg Views 12,368 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 33%
35-44: 17%
45-64: 8%
 Largest: 25-34 (37%); next: 18-24 (33%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0% 		Skews female (55%)
Top Countries BRAZIL (74%)
CHILE (3%)
ARGENTINA (3%)
UNITED STATES (3%)
VENEZUELA (3%)
 Top regions: BRAZIL (74%), CHILE (3%), ARGENTINA (3%)
Platform Engagement Instagram: 432 avg likes/post · Tiktok: 10,689 avg views/post · Youtube: 1,679 avg views/post Best reach: Tiktok 10,689 avg views; best engagement: Instagram 432 avg likes

Top Brand Affinities

OSGEMEOS
Score: 43.65
Pernambucanas
Score: 37.46
Banco Bradesco
Score: 20.60
Riachuelo
Score: 12.67
AstraZeneca
Score: 11.89
Boticario
Score: 10.33
Sarar
Score: 8.70
Rapha
Score: 8.61
Itaipava
Score: 7.95
Acroyoga
Score: 7.38
Pro Tools
Score: 7.18
Ableton
Score: 6.27
Top Brand Affinities
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Brand Category Score
OSGEMEOS 43.65
Pernambucanas 37.46
Banco Bradesco 20.60
Riachuelo 12.67
AstraZeneca 11.89
Boticario 10.33
Sarar 8.70
Rapha 8.61
Itaipava 7.95
Acroyoga 7.38
Pro Tools 7.18
Ableton 6.27
Amstel 5.99
Spotify Music 5.92
Lollapalooza 5.77
Pfizer 5.14
Moda Praia 3.33
Heineken 2.89
Pixar 2.61
Renault 2.52
SoundCloud 1.99
Pantone Inc 1.94
musical.ly 1.90
Netflix 1.68
Aperol 1.63
DC Entertainment 1.37
Amazon 1.23
Yamaha 1.17
Guess 1.16
Beats Electronics 1.10
Airbnb 1.00
Polaroid 1.00
Adobe 0.98
Coca-Cola 0.98
Lego 0.95
Suzuki 0.87
Pandora 0.87
Paypal 0.85
Nutella 0.84
Universal 0.79
Walt Disney 0.75
The Olympic Games 0.75
Star Wars 0.73
National Geographic 0.73
Marvel Entertainment 0.71
HBO 0.64
Sony 0.62
Nintendo 0.61
Google 0.60
McDonald's 0.59

Official Profiles

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Artist: Barbatuques

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:39:09 Baianá (Boa Noite) Mix FM Rio Rio de Janeiro, BR 95
2025-08-23 01:28:30 Baianá Canale Italia Veneto, IT 114
2025-08-23 01:22:32 Baianá (Boa Noite) La X Medellín, CO 3
2025-08-23 00:11:23 Baianá 538 Ibiza Hilversum, NL 107

Popularity (2025-10-02)

Platform%
No data.
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