Bappi Lahiri

Bappi Lahiri — pop artist from IN.

Bappi Lahiri was a prominent figure in modern Indian songwriting, known for his prolific work in the film industry. He gained a large following through his…

Influence: 17.98% Fanbase: 53.94% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 6.14% • Very Strong

As of 2025-09-09

111,765

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:33 UTC

Genres

popdesi poppopasianfilmimodern bollywoodclassic bollywoodbollywoodmiddle easternsufi

Biography

Bappi Lahiri was a prominent figure in modern Indian songwriting, known for his prolific work in the film industry. He gained a large following through his soundtracks for films like Rock Dancer and Disco Dancer. In 1986, he achieved a world record by recording 180 songs in a single year. Lahiri passed away on February 15, 2022 at the age of 69 due to a lung infection.

Top Brand Affinities

Report Date: 2025-09-09

Bappi Lahiri builds repeat engagement among 25-34 & 18-24 audiences throughout INDIA, BANGLADESH, TüRKIYE. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (1,318 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Maruti, Mahindra, Bajaj point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bappi Lahiri score 1.18% — Moderate bucket.

Brand: MarutiBrand: MahindraBrand: Bajaj

Followers:111,765

Engagements:1,318

Rate:1.2%

Posts:467

Avg Likes:1,318

Avg Comments:25

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 111,765 · Engagements 1,318 · Rate 1.2% Posts 467 · Views 0 · Avg Likes 1,318 · Avg Comments 25 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 28% 35-44: 15% 45-64: 3%	Largest: 25-34 (51%); next: 18-24 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	INDIA (71%) BANGLADESH (5%) TüRKIYE (4%) PAKISTAN (2%) UNITED STATES (2%)	Top regions: INDIA (71%), BANGLADESH (5%), TüRKIYE (4%)
Platform Engagement	Instagram: 1,318 avg likes/post	best engagement: Instagram 1,318 avg likes

Top Brand Affinities

Maruti

Score: 6.14

Mahindra

Score: 6.06

Bajaj

Score: 5.28

musical.ly

Score: 4.82

Ableton

Score: 4.77

MTV

Score: 3.39

Bacardi

Score: 2.97

Beats Electronics

Score: 2.70

NBC

Score: 2.68

Snapseed

Score: 2.47

National Geographic

Score: 2.25

Xiaomi

Score: 2.16

Brand	Category	Score
Maruti		6.14
Mahindra		6.06
Bajaj		5.28
musical.ly		4.82
Ableton		4.77
MTV		3.39
Bacardi		2.97
Beats Electronics		2.70
NBC		2.68
Snapseed		2.47
National Geographic		2.25
Xiaomi		2.16
Nikon		2.06
Travelgram		2.05
FashionNova		1.96
Hyundai		1.92
Ray-Ban		1.83
KTM		1.67
Canon		1.66
FOREX		1.56
Levi's		1.54
Samsung Group		1.54
SoundCloud		1.53
KFC		1.49
Spotify Music		1.48
Pizza Lover		1.47
Sony		1.44
Grand Theft Auto		1.40
UFC		1.37
Suzuki		1.31
FIFA		1.30
Adobe		1.30
Puma		1.29
Marvel Entertainment		1.29
Yamaha		1.29
Rolex		1.17
BBC		1.14
Call of Duty		1.12
Reebok		1.11
Calvin Klein		1.09
Microsoft		1.08
Google		1.07
Apple		1.06
WWE		1.05
Vogue		1.03
Bentley		0.99
Lamborghini		0.97
Zara		0.97
The Olympic Games		0.95
BMW		0.95