Bananarama
Genres
popdance poppopnew romanticnew wave popmainstream popr&b, funk & soulgirl groupdiscorocknew wavesoft rockelectronichi-nrgelectronichousedanceeuropeaneuropop
Influential: 0.00%
Fanbase: 0.00%
Trending: 0.00%
Report Date: 2025-08-15
0
Total Streams
92,100
Social Media Followers
00:00:00
Hours Airplay
CAREER STAGE: MAINSTREAM
Biography
Bananarama, the U.K. pop group, emerged in the '80s as post-punk renegades, reshaping the girl group sound with hits like "Shy Boy" and "Cruel Summer." Their dance connections propelled international success, culminating in the blockbuster hit "Venus" in 1986. Despite lineup changes, Keren Woodward and Sarah Dallin continued to thrive, with a 2019 album "In Stereo" marking a chart resurgence, followed by their 40th-anniversary celebration with "Masquerade" in 2022.
Formed by childhood friends Keren Woodward and Sarah Dallin, Bananarama's indie hit "Aie a Mwana" led to collaborations with Fun Boy Three and hits like "Really Saying Something" and "Shy Boy." Their breakthrough in the U.S. with "Cruel Summer" in 1984 paved the way for international success, including the number one hit "Venus." Despite lineup changes, the duo's enduring appeal was evident in their chart-topping releases like "Wow!" and the recent electro-pop gems of "Masquerade," released in 2022 to commemorate their 40th anniversary.
Formed by childhood friends Keren Woodward and Sarah Dallin, Bananarama's indie hit "Aie a Mwana" led to collaborations with Fun Boy Three and hits like "Really Saying Something" and "Shy Boy." Their breakthrough in the U.S. with "Cruel Summer" in 1984 paved the way for international success, including the number one hit "Venus." Despite lineup changes, the duo's enduring appeal was evident in their chart-topping releases like "Wow!" and the recent electro-pop gems of "Masquerade," released in 2022 to commemorate their 40th anniversary.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Bananarama score
1.24% — Moderate bucket.
Product: Merchandise collaborations (apparel, accessories)
Product: Exclusive vinyl releases of classic albums
Product: Dance pop-themed fitness classes
Followers:92,100
Engagements:1,144
Rate:1.2%
Posts:268
Views:20,001
Avg Likes:1,026
Avg Comments:55
Avg Views:20,001
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,100 · Engagements 1,144 · Rate 1.2% Posts 268 · Views 20,001 · Avg Likes 1,026 · Avg Comments 55 · Avg Views 20,001 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 31% 35-44: 29% 45-64: 20% 18-24: 18% |
Largest: 25-34 (31%); next: 35-44 (29%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (14%) BRAZIL (5%) IRELAND (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (14%), BRAZIL (5%) |
| Platform Engagement | Tiktok: 17,550 avg views/post · Youtube: 2,451 avg views/post | Best reach: Tiktok 17,550 avg views; best engagement: Tiktok 785 avg likes |
Recommendations
Products & Services
- Merchandise collaborations (apparel, accessories)
- Exclusive vinyl releases of classic albums
- Dance pop-themed fitness classes
- Retro-themed party events
- Music streaming subscriptions with exclusive content
- Collaborative playlists on streaming platforms
- Limited edition memorabilia for anniversaries
- Social media challenges featuring their hits
Marketing Angles
- Nostalgia marketing targeting 80s pop culture fans
- Highlighting their influence on modern pop and dance music
- Engaging with fans through interactive social media content
- Leveraging their anniversary milestones for promotional campaigns
- Creating behind-the-scenes content for new releases
- Collaborating with contemporary artists for cross-promotion
Content Themes
- Behind-the-scenes stories from their career
- Fan-generated content showcasing their music impact
- Throwback posts celebrating iconic performances
- Dance tutorials for their popular songs
- Interviews discussing their musical evolution
- Collaborations with influencers in the pop culture space
Partnership Brands
- Spotify
- Apple Music
- Urban Outfitters
- Forever 21
- MTV
- Vans
- Nostalgia-themed subscription boxes
- Retro gaming brands
- Dance fitness brands (e.g., Zumba)
- Pop culture conventions
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Click the button below to check Social Media stats.
Open Social Media Report
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Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-23 | Change |
|---|---|---|---|
| 11e82615-6d93-af7a-8ff7-aa1c026db3d8 | 10.03 | 6.58 | -3.45 |
| 11e82615-6e6f-cc94-9322-aa1c026db3d8 | 40.10 | 6.55 | -33.55 |
| 11e82615-6ee2-3eaa-9f98-aa1c026db3d8 | 16.28 | 6.80 | -9.48 |
| 11e82615-6ee5-6134-9754-a0369fe50396 | 0.00 | 2.47 | +2.47 |
| 11e840a7-a510-56ea-b8c1-a0369fe50396 | 25.00 | 9.98 | -15.02 |
| 9c8db8f3-07e8-43f5-b900-6dd4b72eafbe | 17.48 | 10.18 | -7.30 |
| ead48472-a3e7-41b7-9c19-fb5a09814314 | 36.67 | 16.85 | -19.82 |
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |