Bananarama
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
92,100
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:45:53 UTC
Genres
Biography
Formed by childhood friends Keren Woodward and Sarah Dallin, Bananarama's indie hit "Aie a Mwana" led to collaborations with Fun Boy Three and hits like "Really Saying Something" and "Shy Boy." Their breakthrough in the U.S. with "Cruel Summer" in 1984 paved the way for international success, including the number one hit "Venus." Despite lineup changes, the duo's enduring appeal was evident in their chart-topping releases like "Wow!" and the recent electro-pop gems of "Masquerade," released in 2022 to commemorate their 40th anniversary.
Bananarama has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 17,550 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Spotify, Apple Music, Urban Outfitters signals obvious wins in Merchandise collaborations (apparel, accessories), Exclusive vinyl releases of classic albums, Dance pop-themed fitness classes. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,100 · Engagements 1,144 · Rate 1.2% Posts 268 · Views 20,001 · Avg Likes 1,026 · Avg Comments 55 · Avg Views 20,001 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 29% 45-64: 20% 18-24: 18% |
Largest: 25-34 (31%); next: 35-44 (29%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (14%) BRAZIL (5%) IRELAND (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (14%), BRAZIL (5%) |
| Platform Engagement | Tiktok: 17,550 avg views/post · Youtube: 2,451 avg views/post | Best reach: Tiktok 17,550 avg views; best engagement: Tiktok 785 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise collaborations (apparel, accessories)
- Exclusive vinyl releases of classic albums
- Dance pop-themed fitness classes
- Retro-themed party events
- Music streaming subscriptions with exclusive content
- Collaborative playlists on streaming platforms
- Limited edition memorabilia for anniversaries
- Social media challenges featuring their hits
Marketing Angles
- Nostalgia marketing targeting 80s pop culture fans
- Highlighting their influence on modern pop and dance music
- Engaging with fans through interactive social media content
- Leveraging their anniversary milestones for promotional campaigns
- Creating behind-the-scenes content for new releases
- Collaborating with contemporary artists for cross-promotion
Content Themes
- Behind-the-scenes stories from their career
- Fan-generated content showcasing their music impact
- Throwback posts celebrating iconic performances
- Dance tutorials for their popular songs
- Interviews discussing their musical evolution
- Collaborations with influencers in the pop culture space
Partnership Brands
- Spotify
- Apple Music
- Urban Outfitters
- Forever 21
- MTV
- Vans
- Nostalgia-themed subscription boxes
- Retro gaming brands
- Dance fitness brands (e.g., Zumba)
- Pop culture conventions
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Bananarama
The map shows every radio station that aired Bananarama today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:03:07 | Cruel Summer (Extended Version) | Radio Seefunk RSF | Lake Constance, DE | 200 |
| 2025-08-23 03:02:41 | Cruel Summer (Extended Version) | Harmony Fm | Wiesbaden, DE | 196 |
| 2025-08-23 02:55:43 | Venus | Star FM | Tallinn, EE | 200 |
| 2025-08-23 02:28:33 | Really Saying Something | North Manchester FM | Manchester, GB | 148 |
| 2025-08-23 01:53:33 | Love in the First Degree | Love 80s Radio Manchester | Manchester, GB | 198 |
| 2025-08-23 01:53:16 | Venus | Nostalgie [Vlaanderen] | Brussels, BE | 207 |
| 2025-08-23 01:33:30 | Robert De Niro's Waiting | Radio Rijnmond | Rotterdam, NL | 204 |
| 2025-08-23 01:31:33 | Robert De Niro's Waiting | Radio Hannover 87.6 R | Hannover, DE | 5 |
| 2025-08-23 01:30:43 | Robert De Niro's Waiting | Radio Brocken | Halle (Saale), DE | 199 |
| 2025-08-23 01:26:39 | Venus | Pop Radio | Junin, AR | 202 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
