Balu Brigada

Balu Brigada

Country: NZ

Influential: 57.41% Fanbase: 27.62% Trending: 72.31%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 120.06% • Very Strong

As of 2025-09-08

230,935

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:08:09 UTC

Genres

poppopnz popindie pop

Scores

Score: DMDB 57.40% | Fanbase 27.60% | Trending 72.30% | CAREER STAGE: MID_LEVEL

Biography

Balu Brigada is a musical group that bridges the gap between New Zealand and New York with their unique sound. Hailing from New Zealand, the band has made a name for themselves in the vibrant music scene of New York City. Their music reflects a blend of influences from both regions, creating a dynamic and fresh sound that sets them apart in the industry.
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Balu Brigada Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Balu Brigada reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, BRAZIL. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (61,200 avg views per post); Instagram layers on depth and replies. The audience sits near Air New Zealand, Campbell's, Ultimate Ears, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Balu Brigada score 8.00%Very Strong bucket.
Brand: Air New ZealandBrand: Campbell'sBrand: Ultimate Ears
Followers:230,935
Engagements:18,481
Rate:8.0%
Posts:446
Views:64,864
Avg Likes:17,740
Avg Comments:283
Avg Views:64,864

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 230,935 · Engagements 18,481 · Rate 8.0%
Posts 446 · Views 64,864 · Avg Likes 17,740 · Avg Comments 283 · Avg Views 64,864
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 32%
35-44: 7%
13-17: 6%
Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries UNITED STATES (23%)
MEXICO (13%)
BRAZIL (7%)
NEW ZEALAND (6%)
UNITED KINGDOM (5%)
Top regions: UNITED STATES (23%), MEXICO (13%), BRAZIL (7%)
Platform Engagement Instagram: 10,497 avg likes/post · Tiktok: 61,200 avg views/post · Youtube: 3,664 avg views/post Best reach: Tiktok 61,200 avg views; best engagement: Instagram 10,497 avg likes

Top Brand Affinities

Air New Zealand
Score: 120.06
Campbell's
Score: 93.79
Ultimate Ears
Score: 75.96
New Line Cinema
Score: 27.57
Vodafone
Score: 13.79
Kmart
Score: 12.33
Sennheiser
Score: 9.37
Accor Hotels
Score: 9.27
Sunnies Studios
Score: 9.12
Coachella
Score: 8.04
Ableton
Score: 7.88
Spotify Music
Score: 7.40
Brand Category Score
Air New Zealand 120.06
Campbell's 93.79
Ultimate Ears 75.96
New Line Cinema 27.57
Vodafone 13.79
Kmart 12.33
Sennheiser 9.37
Accor Hotels 9.27
Sunnies Studios 9.12
Coachella 8.04
Ableton 7.88
Spotify Music 7.40
Clarks 7.10
iHeartRadio Music Awards 6.71
Hot Topic 5.69
SoundCloud 5.29
Tinder 4.77
Billabong 4.11
Polaroid 4.07
Showtime 4.04
Pull&Bear 3.94
Smirnoff 3.92
Emporium 3.83
Airbnb 3.80
McLaren 3.61
Verizon 3.54
Summit Entertainment 3.44
Kodak 3.33
Tomorrowland 3.32
Mulberry 3.21
Urban Outfitters 3.17
Lush 3.14
Beats Electronics 3.10
AMC 2.98
Paramount Pictures 2.83
Prismacolor 2.79
Lollapalooza 2.73
ASOS 2.64
Nickelodeon 2.50
Guinness 2.43
Dr. Martens 2.39
Bershka 2.29
Bentley 2.27
Aperol 2.16
Chrysler 2.15
Primark 2.08
Forever 21 2.07
Heineken 2.03
Red Bull 1.93
Bellagio 1.92

Official Profiles

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Artist: Balu Brigada

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Balu Brigada today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:55:09 Backseat Alt AZ 93.3 Phoenix, AZ, US 195
2025-08-23 02:45:44 Backseat X98.5 Anderson, SC, US 180
2025-08-23 02:32:48 So Cold WKQX Chicago, IL, US 197
2025-08-23 01:57:09 Backseat Alt Nation Washington, D.C., US 383
2025-08-23 01:18:06 Backseat Power Hit Radio Vilnius, LT 199
2025-08-23 00:17:41 Backseat Radio Doble Nueve Lima, PE 196

Popularity (2025-10-02)

Platform%
No data.