Balu Brigada

Balu Brigada — pop artist from NZ.

Balu Brigada is a musical group that bridges the gap between New Zealand and New York with their unique sound. Hailing from New Zealand, the band has made a…

Influence: 57.41% Fanbase: 27.62% Trending: 72.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 120.06% • Very Strong

As of 2025-09-08

230,935

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:32 UTC

Genres

poppopnz popindie pop

Biography

Balu Brigada is a musical group that bridges the gap between New Zealand and New York with their unique sound. Hailing from New Zealand, the band has made a name for themselves in the vibrant music scene of New York City. Their music reflects a blend of influences from both regions, creating a dynamic and fresh sound that sets them apart in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Balu Brigada reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, BRAZIL. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (61,200 avg views per post); Instagram layers on depth and replies. The audience sits near Air New Zealand, Campbell's, Ultimate Ears, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Balu Brigada score 8.00% — Very Strong bucket.

Brand: Air New ZealandBrand: Campbell'sBrand: Ultimate Ears

Followers:230,935

Engagements:18,481

Rate:8.0%

Posts:446

Avg Likes:17,740

Avg Comments:283

Avg Views:64,864

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 230,935 · Engagements 18,481 · Rate 8.0% Posts 446 · Views 64,864 · Avg Likes 17,740 · Avg Comments 283 · Avg Views 64,864	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (23%) MEXICO (13%) BRAZIL (7%) NEW ZEALAND (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (23%), MEXICO (13%), BRAZIL (7%)
Platform Engagement	Instagram: 10,497 avg likes/post · Tiktok: 61,200 avg views/post · Youtube: 3,664 avg views/post	Best reach: Tiktok 61,200 avg views; best engagement: Instagram 10,497 avg likes

Top Brand Affinities

Air New Zealand

Score: 120.06

Campbell's

Score: 93.79

Ultimate Ears

Score: 75.96

New Line Cinema

Score: 27.57

Vodafone

Score: 13.79

Kmart

Score: 12.33

Sennheiser

Score: 9.37

Accor Hotels

Score: 9.27

Sunnies Studios

Score: 9.12

Coachella

Score: 8.04

Ableton

Score: 7.88

Spotify Music

Score: 7.40

Brand	Category	Score
Air New Zealand		120.06
Campbell's		93.79
Ultimate Ears		75.96
New Line Cinema		27.57
Vodafone		13.79
Kmart		12.33
Sennheiser		9.37
Accor Hotels		9.27
Sunnies Studios		9.12
Coachella		8.04
Ableton		7.88
Spotify Music		7.40
Clarks		7.10
iHeartRadio Music Awards		6.71
Hot Topic		5.69
SoundCloud		5.29
Tinder		4.77
Billabong		4.11
Polaroid		4.07
Showtime		4.04
Pull&Bear		3.94
Smirnoff		3.92
Emporium		3.83
Airbnb		3.80
McLaren		3.61
Verizon		3.54
Summit Entertainment		3.44
Kodak		3.33
Tomorrowland		3.32
Mulberry		3.21
Urban Outfitters		3.17
Lush		3.14
Beats Electronics		3.10
AMC		2.98
Paramount Pictures		2.83
Prismacolor		2.79
Lollapalooza		2.73
ASOS		2.64
Nickelodeon		2.50
Guinness		2.43
Dr. Martens		2.39
Bershka		2.29
Bentley		2.27
Aperol		2.16
Chrysler		2.15
Primark		2.08
Forever 21		2.07
Heineken		2.03
Red Bull		1.93
Bellagio		1.92

Official Profiles

Artist: Balu Brigada

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Balu Brigada today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-03 20:00 UTC	Wildlands Perth 2026	Arena Joondalup	City of Joondalup, Australia	songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com moshtix-au.sjv.io moshtix-au.sjv.io moshtix-au.sjv.io wildlandsfestival.com.au wildlandsfestival.com.au moshtix-au.sjv.io drop.cobrand.com moshtix-au.sjv.io songkick.com
2026-03-21 02:00 UTC	Lollapalooza Brasil 2026	Autódromo José Carlos Pace	São Paulo, Brazil	—