Balthazar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
158,827
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:46:05 UTC
Genres
Biography
Avoiding repetition, Balthazar's Sand is a departure from their previous work, featuring a warm and sinuous collection of songs with Southern grooviness. This album showcases the band's evolution, with a smooth and cinematic soundscape that allows their music to smolder. Sand marks a significant progression for Balthazar, highlighting their ability to meld various musical elements into a cohesive and captivating listening experience, demonstrating their growth and creativity since their acclaimed debut album, Applause.
Balthazar draws 18-24 & 25-34 audiences and holds attention in FRANCE, BELGIUM, UKRAINE. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 102,927 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Delhaize, Bloomon, Efteling makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,827 · Engagements 4,473 · Rate 2.8% Posts 660 · Views 102,927 · Avg Likes 4,440 · Avg Comments 66 · Avg Views 102,927 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 13% 45-64: 7% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
FRANCE (12%) BELGIUM (7%) UKRAINE (7%) RUSSIA (6%) UNITED STATES (5%) |
Top regions: FRANCE (12%), BELGIUM (7%), UKRAINE (7%) |
| Platform Engagement | Instagram: 3,511 avg likes/post · Youtube: 102,927 avg views/post | Best reach: Youtube 102,927 avg views; best engagement: Instagram 3,511 avg likes |
Top Brand Affinities
Delhaize
Bloomon
Efteling
Accor Hotels
Hema
MOOG
Tate Modern
Galeries Lafayette
Ricard
Tomorrowland
Ableton
Amstel
| Brand | Category | Score |
|---|---|---|
| Delhaize | Grocery & Pantry | 86.70 |
| Bloomon | Home & Living | 62.52 |
| Efteling | Entertainment | 25.70 |
| Accor Hotels | Travel & Hospitality | 17.45 |
| Hema | Home & Living | 14.27 |
| MOOG | Automotive | 14.01 |
| Tate Modern | Entertainment & Media | 12.41 |
| Galeries Lafayette | Apparel & Fashion | 11.98 |
| Ricard | Alcoholic Beverages | 9.60 |
| Tomorrowland | Apparel & Fashion | 8.62 |
| Ableton | Audio & Music Gear | 7.68 |
| Amstel | Alcoholic Beverages | 5.98 |
| Kodak | Cameras & Photography | 5.83 |
| Ryanair | Travel & Hospitality | 5.59 |
| Polaroid | Cameras & Photography | 5.22 |
| Fujifilm | Cameras & Photography | 4.75 |
| Vodafone | Telecom & Internet Services | 4.63 |
| Montblanc | Luxury & Designer | 4.29 |
| Dr. Martens | Apparel & Fashion | 4.28 |
| Lollapalooza | Entertainment | 4.03 |
| Leica | Cameras & Photography | 3.80 |
| Spotify Music | Entertainment & Media | 3.72 |
| Summit Entertainment | Entertainment | 3.59 |
| Olympus | Cameras & Photography | 3.39 |
| Aperol | Alcoholic Beverages | 3.38 |
| Citroen | Automotive | 3.26 |
| Garnier | Beauty & Personal Care | 3.22 |
| Besiktas | Apparel & Fashion | 2.69 |
| Airbnb | Travel & Hospitality | 2.63 |
| Philips | Consumer Electronics | 2.44 |
| Urban Outfitters | Apparel & Fashion | 2.44 |
| NBC | Entertainment & Media | 2.41 |
| Lego | Toys & Games | 2.39 |
| SoundCloud | Entertainment & Media | 2.37 |
| Carhartt | Apparel & Fashion | 2.32 |
| Pantone Inc | Books, Stationery & Office | 2.24 |
| Tinder | Technology | 2.18 |
| Yves Saint Laurent | Apparel & Fashion | 2.16 |
| HBO | Entertainment & Media | 2.09 |
| Carrefour | Grocery & Pantry | 2.06 |
| BBC | Apparel & Fashion | 2.01 |
| IKEA | Home & Furniture | 1.93 |
| Guinness | Alcoholic Beverages | 1.92 |
| A Game of Tones | Other | 1.85 |
| ASICS | Apparel & Fashion | 1.85 |
| Vogue | Apparel & Fashion | 1.82 |
| ASOS | Apparel & Fashion | 1.79 |
| Peugeot | Automotive | 1.79 |
| Fiat | Automotive | 1.78 |
| Warner Bros | Entertainment | 1.73 |
Official Profiles
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LoginArtist: Balthazar
The map shows every radio station that aired Balthazar today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 1,021,902
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
664,856 | 65.06% |
| [+] |
Last.fm |
357,046 | 34.94% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:32:00 | Sinking Ship | Rai 1 | Rome, IT | 148 |
| 2025-08-23 00:00:22 | Passing Through | FIP POP | Paris, FR | 199 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
