Baio
Genres
popnyc popalternativealternativeelectronicelectronic
Influential: 49.62%
Fanbase: 22.75%
Trending: 63.06%
Report Date: 2025-08-16
0
Total Streams
80,010
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 49.62% |
Fanbase 22.75% |
Trending 63.06% |
CAREER STAGE: MID_LEVEL
Biography
Baio, known as the bass player for Vampire Weekend, launched his solo project with the stylish synth pop album The Names in 2015. His latest release, Dead Hand Control in 2021, features tracks with varying lengths reminiscent of 1980s dance mixes.
Originally from New York, Baio developed his music interest early on, eventually forming Vampire Weekend while attending Columbia University. The band gained popularity for their unique sound and lyrics, signing with XL Records and releasing successful albums. Baio's solo work under the name Baio began in 2015, with subsequent albums influenced by global events and personal experiences.
Originally from New York, Baio developed his music interest early on, eventually forming Vampire Weekend while attending Columbia University. The band gained popularity for their unique sound and lyrics, signing with XL Records and releasing successful albums. Baio's solo work under the name Baio began in 2015, with subsequent albums influenced by global events and personal experiences.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Baio score
2.19% — Strong bucket.
Brand: bonappetitmag
Brand: Warby Parker
Brand: Lollapalooza
Product: Exclusive vinyl releases
Product: Merchandise collaborations with fashion brands
Product: Live streaming concert experiences
Followers:80,010
Engagements:1,755
Rate:2.2%
Posts:175
Views:1,829
Avg Likes:1,753
Avg Comments:45
Avg Views:1,829
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,010 · Engagements 1,755 · Rate 2.2% Posts 175 · Views 1,829 · Avg Likes 1,753 · Avg Comments 45 · Avg Views 1,829 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 45% 25-34: 40% 35-44: 9% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (40%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (15%) MEXICO (10%) BRAZIL (9%) UNITED KINGDOM (7%) FRANCE (4%) |
Top regions: UNITED STATES (15%), MEXICO (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 1,711 avg likes/post · Youtube: 1,829 avg views/post | Best reach: Youtube 1,829 avg views; best engagement: Instagram 1,711 avg likes |
Top Brand Affinities
bonappetitmag
Food & Snacks
Score: 20.44
Warby Parker
Accessories (Bags, Eyewear, Etc.)
Score: 18.14
Lollapalooza
Entertainment
Score: 15.31
MOOG
Automotive
Score: 14.44
Glossier
Beauty & Personal Care
Score: 14.20
Coachella
Apparel & Fashion
Score: 9.68
Madewell
Apparel & Fashion
Score: 8.42
J.Crew
Apparel & Fashion
Score: 7.88
Tate Modern
Entertainment & Media
Score: 6.60
Verizon
Telecom & Internet Services
Score: 6.43
Margaritaville
Apparel & Fashion
Score: 6.32
Paramount Pictures
Entertainment & Media
Score: 5.66
Recommendations
Products & Services
- Exclusive vinyl releases
- Merchandise collaborations with fashion brands
- Live streaming concert experiences
- Music production workshops
- Collaborative playlists on streaming platforms
- Limited edition art prints
- Fan club memberships with exclusive content
- Behind-the-scenes video content
Marketing Angles
- Highlight the NYC pop and alternative influences in his music
- Leverage nostalgia for 1980s dance music in promotions
- Engage fans through interactive social media campaigns
- Create partnerships with brands in the fashion and lifestyle sectors
- Utilize storytelling around personal experiences in content
- Focus on sustainability in merchandise and packaging
Content Themes
- Behind-the-scenes of music creation
- Personal stories and experiences related to his music
- Throwback posts to 1980s music and culture
- Collaborations with other artists and influencers
- Fan-generated content showcases
- Live Q&A sessions about music and influences
Partnership Brands
- Warby Parker
- Glossier
- Coachella
- Madewell
- Ableton
- Spotify Music
- Urban Outfitters
- Taco Bell
- Shake Shack
- Lollapalooza
- MOOG
- Free People
- Dr. Martens
- SoundCloud
- Paramount Pictures
- Budweiser
- Pepsi
- Guinness
- Airbnb
- Kickstarter
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| bonappetitmag | Food & Snacks | 20.44 |
| Warby Parker | Accessories (Bags, Eyewear, Etc.) | 18.14 |
| Lollapalooza | Entertainment | 15.31 |
| MOOG | Automotive | 14.44 |
| Glossier | Beauty & Personal Care | 14.20 |
| Coachella | Apparel & Fashion | 9.68 |
| Madewell | Apparel & Fashion | 8.42 |
| J.Crew | Apparel & Fashion | 7.88 |
| Tate Modern | Entertainment & Media | 6.60 |
| Verizon | Telecom & Internet Services | 6.43 |
| Margaritaville | Apparel & Fashion | 6.32 |
| Paramount Pictures | Entertainment & Media | 5.66 |
| Ableton | Audio & Music Gear | 5.37 |
| Anthropologie | Apparel & Fashion | 5.27 |
| Oculus | Technology | 5.25 |
| Coors | Alcoholic Beverages | 5.01 |
| Free People | Apparel & Fashion | 5.00 |
| Gillette | Beauty & Personal Care | 4.86 |
| Kodak | Cameras & Photography | 4.34 |
| Shake Shack | Restaurants & Food Service | 4.33 |
| Polaroid | Cameras & Photography | 4.27 |
| Nixon | Jewelry & Watches | 4.22 |
| Spotify Music | Entertainment & Media | 4.22 |
| Kickstarter | E-commerce & Marketplaces | 4.17 |
| Showtime | Entertainment | 4.12 |
| Busch | Beverages | 4.08 |
| Taco Bell | Restaurants & Food Service | 3.99 |
| Tinder | Technology | 3.91 |
| Airbnb | Travel & Hospitality | 3.73 |
| Urban Outfitters | Apparel & Fashion | 3.71 |
| Holden | Automotive | 3.54 |
| SoundCloud | Entertainment & Media | 3.52 |
| Gatorade | Beverages | 3.46 |
| NORDSTROM | Apparel & Fashion | 3.45 |
| Summit Entertainment | Entertainment | 3.44 |
| MTV | Entertainment | 3.41 |
| Fujifilm | Cameras & Photography | 3.39 |
| NBC | Entertainment & Media | 3.37 |
| Emporium | Apparel & Fashion | 3.37 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 3.36 |
| Nickelodeon | Entertainment | 3.30 |
| Dr. Martens | Apparel & Fashion | 3.24 |
| Campari | Alcoholic Beverages | 3.23 |
| Columbia Pictures | Entertainment | 3.08 |
| Pepsi | Beverages | 2.88 |
| Guinness | Alcoholic Beverages | 2.87 |
| Budweiser | Beverages | 2.82 |
| Pixar | Entertainment | 2.82 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.68 |
| Cadillac | Automotive | 2.66 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |