Baio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
80,010
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 18:44:14 UTC
Genres
Biography
Originally from New York, Baio developed his music interest early on, eventually forming Vampire Weekend while attending Columbia University. The band gained popularity for their unique sound and lyrics, signing with XL Records and releasing successful albums. Baio's solo work under the name Baio began in 2015, with subsequent albums influenced by global events and personal experiences.
Baio is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, MEXICO, BRAZIL. The audience is heavily male (74%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,829 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to bonappetitmag, Warby Parker, Lollapalooza points directly to Exclusive vinyl releases, Merchandise collaborations with fashion brands, Live streaming concert experiences. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,010 · Engagements 1,755 · Rate 2.2% Posts 175 · Views 1,829 · Avg Likes 1,753 · Avg Comments 45 · Avg Views 1,829 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 40% 35-44: 9% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (40%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (15%) MEXICO (10%) BRAZIL (9%) UNITED KINGDOM (7%) FRANCE (4%) |
Top regions: UNITED STATES (15%), MEXICO (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 1,711 avg likes/post · Youtube: 1,829 avg views/post | Best reach: Youtube 1,829 avg views; best engagement: Instagram 1,711 avg likes |
Top Brand Affinities
bonappetitmag
Warby Parker
Lollapalooza
MOOG
Glossier
Coachella
Madewell
J.Crew
Tate Modern
Verizon
Margaritaville
Paramount Pictures
Recommendations
Products & Services
- Exclusive vinyl releases
- Merchandise collaborations with fashion brands
- Live streaming concert experiences
- Music production workshops
- Collaborative playlists on streaming platforms
- Limited edition art prints
- Fan club memberships with exclusive content
- Behind-the-scenes video content
Marketing Angles
- Highlight the NYC pop and alternative influences in his music
- Leverage nostalgia for 1980s dance music in promotions
- Engage fans through interactive social media campaigns
- Create partnerships with brands in the fashion and lifestyle sectors
- Utilize storytelling around personal experiences in content
- Focus on sustainability in merchandise and packaging
Content Themes
- Behind-the-scenes of music creation
- Personal stories and experiences related to his music
- Throwback posts to 1980s music and culture
- Collaborations with other artists and influencers
- Fan-generated content showcases
- Live Q&A sessions about music and influences
Partnership Brands
- Warby Parker
- Glossier
- Coachella
- Madewell
- Ableton
- Spotify Music
- Urban Outfitters
- Taco Bell
- Shake Shack
- Lollapalooza
- MOOG
- Free People
- Dr. Martens
- SoundCloud
- Paramount Pictures
- Budweiser
- Pepsi
- Guinness
- Airbnb
- Kickstarter
| Brand | Category | Score |
|---|---|---|
| bonappetitmag | Food & Snacks | 20.44 |
| Warby Parker | Accessories (Bags, Eyewear, Etc.) | 18.14 |
| Lollapalooza | Entertainment | 15.31 |
| MOOG | Automotive | 14.44 |
| Glossier | Beauty & Personal Care | 14.20 |
| Coachella | Apparel & Fashion | 9.68 |
| Madewell | Apparel & Fashion | 8.42 |
| J.Crew | Apparel & Fashion | 7.88 |
| Tate Modern | Entertainment & Media | 6.60 |
| Verizon | Telecom & Internet Services | 6.43 |
| Margaritaville | Apparel & Fashion | 6.32 |
| Paramount Pictures | Entertainment & Media | 5.66 |
| Ableton | Audio & Music Gear | 5.37 |
| Anthropologie | Apparel & Fashion | 5.27 |
| Oculus | Technology | 5.25 |
| Coors | Alcoholic Beverages | 5.01 |
| Free People | Apparel & Fashion | 5.00 |
| Gillette | Beauty & Personal Care | 4.86 |
| Kodak | Cameras & Photography | 4.34 |
| Shake Shack | Restaurants & Food Service | 4.33 |
| Polaroid | Cameras & Photography | 4.27 |
| Nixon | Jewelry & Watches | 4.22 |
| Spotify Music | Entertainment & Media | 4.22 |
| Kickstarter | E-commerce & Marketplaces | 4.17 |
| Showtime | Entertainment | 4.12 |
| Busch | Beverages | 4.08 |
| Taco Bell | Restaurants & Food Service | 3.99 |
| Tinder | Technology | 3.91 |
| Airbnb | Travel & Hospitality | 3.73 |
| Urban Outfitters | Apparel & Fashion | 3.71 |
| Holden | Automotive | 3.54 |
| SoundCloud | Entertainment & Media | 3.52 |
| Gatorade | Beverages | 3.46 |
| NORDSTROM | Apparel & Fashion | 3.45 |
| Summit Entertainment | Entertainment | 3.44 |
| MTV | Entertainment | 3.41 |
| Fujifilm | Cameras & Photography | 3.39 |
| NBC | Entertainment & Media | 3.37 |
| Emporium | Apparel & Fashion | 3.37 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 3.36 |
| Nickelodeon | Entertainment | 3.30 |
| Dr. Martens | Apparel & Fashion | 3.24 |
| Campari | Alcoholic Beverages | 3.23 |
| Columbia Pictures | Entertainment | 3.08 |
| Pepsi | Beverages | 2.88 |
| Guinness | Alcoholic Beverages | 2.87 |
| Budweiser | Beverages | 2.82 |
| Pixar | Entertainment | 2.82 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.68 |
| Cadillac | Automotive | 2.66 |
Official Profiles
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LoginArtist: Baio
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:05:55 | Dead Hand Control | WEQX-FM | Manchester, NH, US | 206 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
