Bailey Zimmerman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
6,224,512
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-07 18:46:00 UTC
Genres
Biography
With his gritty vocals and heartfelt songwriting, Bailey Zimmerman's full-length debut LP, Religiously. The Album., showcases his undeniable talent and ambition in the country music scene. Featuring chart-topping hits like "Fall In Love" and "Rock And A Hard Place," Zimmerman's music transcends genres and captivates audiences worldwide. His groundbreaking success with Leave The Light On, the biggest streaming country debut of all time, has solidified his position as a top new artist in the industry. Closing out 2022 with multiple Platinum certifications and Billboard accolades, Zimmerman's rise to fame is a testament to his exceptional storytelling and electrifying performances.
Bailey Zimmerman cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, AUSTRALIA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 221,000 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ariat, RAM Trucks, GMC, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,224,512 · Engagements 59,085 · Rate 0.9% Posts 3,030 · Views 246,477 · Avg Likes 56,678 · Avg Comments 1,164 · Avg Views 246,477 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 12% 13-17: 7% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (75%) CANADA (6%) AUSTRALIA (3%) NIGERIA (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (75%), CANADA (6%), AUSTRALIA (3%) |
| Platform Engagement | Instagram: 31,193 avg likes/post · Tiktok: 221,000 avg views/post · Youtube: 25,477 avg views/post | Best reach: Tiktok 221,000 avg views; best engagement: Instagram 31,193 avg likes |
Top Brand Affinities
Ariat
RAM Trucks
GMC
Sherri Hill
Tagaz
Busch
Carhartt
Barstool Sports
Dodge
Bud Light
Houston Livestock Show and Rodeo
Coors
| Brand | Category | Score |
|---|---|---|
| Ariat | 62.72 | |
| RAM Trucks | 54.53 | |
| GMC | 33.42 | |
| Sherri Hill | 21.38 | |
| Tagaz | 13.70 | |
| Busch | 13.09 | |
| Carhartt | 12.75 | |
| Barstool Sports | 11.55 | |
| Dodge | 11.16 | |
| Bud Light | 11.01 | |
| Houston Livestock Show and Rodeo | 10.93 | |
| Coors | 10.51 | |
| Chevrolet | 8.97 | |
| Alpinestars | 8.54 | |
| Ford | 8.06 | |
| Jeep | 7.77 | |
| American Eagle | 7.76 | |
| Amazon Music | 7.48 | |
| Isuzu | 7.34 | |
| T.J. Maxx | 7.03 | |
| Steve Madden | 5.89 | |
| Margaritaville | 5.87 | |
| Kroger | 5.64 | |
| Verizon | 5.50 | |
| NHL | 4.58 | |
| Coach | 4.56 | |
| Heinz | 4.55 | |
| Oakley | 4.54 | |
| Monster Beverage | 4.52 | |
| Cadillac | 4.44 | |
| Harley-Davidson | 4.31 | |
| Holden | 4.25 | |
| Chick-fil-A | 4.11 | |
| Budweiser | 4.10 | |
| Walmart | 4.03 | |
| iHeartRadio Music Awards | 4.01 | |
| Gillette | 3.91 | |
| Redken | 3.80 | |
| FedEx | 3.75 | |
| Chrysler | 3.70 | |
| Lollapalooza | 3.32 | |
| Bentley | 3.27 | |
| Scion | 3.23 | |
| Hollister Co | 2.92 | |
| Urban Outfitters | 2.77 | |
| Jaguar | 2.70 | |
| Under Armour | 2.70 | |
| Lululemon Athletica | 2.62 | |
| Subaru | 2.61 | |
| Yamaha | 2.58 |
Official Profiles
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LoginArtist: Bailey Zimmerman
The map shows every radio station that aired Bailey Zimmerman today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 19,306,044
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
13,780,968 | 71.38% |
| [+] |
Pandora |
3,930,506 | 20.36% |
| [+] |
Audiomack |
1,572,935 | 8.15% |
| [+] |
Yandex |
20,463 | 0.11% |
| [+] |
Jiosaavn |
1,172 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 04:52:13 | All The Way | KISV-FM | Bakersfield, CA, US | 163 |
| 2025-09-26 04:48:23 | All The Way | WDJQ-FM (Q92 Radio) | Alliance, OH, US | 159 |
| 2025-09-26 04:45:02 | All The Way | 98.9 Magic FM | Colorado Spring, CO, US | 153 |
| 2025-09-26 04:43:01 | All The Way | KWEE-FM | Portland, OR, US | 163 |
| 2025-09-26 04:42:24 | All The Way | WDCG | Raleigh, NC, US | 141 |
| 2025-09-26 04:41:01 | All The Way | CKOI | Montreal, QC, CA | 133 |
| 2025-09-26 04:40:38 | All The Way | KDGS-FM | Wichita, KS, US | 162 |
| 2025-09-26 04:39:00 | Religiously | CICX-FM | Barrie, ON, CA | 169 |
| 2025-09-26 04:38:24 | All The Way | Q97.1 | Visalia, CA, US | 163 |
| 2025-09-26 04:37:03 | Fall In Love | KUPL-FM (The Bull Portland 98.7 FM) | Portland, OR, US | 3 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
