Bailen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
37,542
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:38:45 UTC
Genres
Scores
Biography
Bailen speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (381 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, MOOG, Amazon Music, suggesting category lift in Merchandise collaborations with fashion brands, Exclusive album bundles with streaming services, Live concert experiences with VIP packages. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,542 · Engagements 882 · Rate 2.3% Posts 1,236 · Views 381 · Avg Likes 879 · Avg Comments 17 · Avg Views 381 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 30% 35-44: 15% 45-64: 12% |
Largest: 18-24 (37%); next: 25-34 (30%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (63%) UNITED KINGDOM (8%) CANADA (5%) BRAZIL (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (63%), UNITED KINGDOM (8%), CANADA (5%) |
| Platform Engagement | Instagram: 854 avg likes/post · Youtube: 381 avg views/post | Best reach: Youtube 381 avg views; best engagement: Instagram 854 avg likes |
Top Brand Affinities
Live Nation
MOOG
Amazon Music
Pro Tools
Madewell
Glossier
Kickstarter
Ableton
Free People
Lollapalooza
Spotify Music
Anthropologie
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive album bundles with streaming services
- Live concert experiences with VIP packages
- Music-themed wellness products
- Collaborative playlists with popular influencers
- Limited edition vinyl releases
- Music production software partnerships
- Sponsorships for music festivals
Marketing Angles
- Highlight themes of resilience and hope in campaigns
- Leverage sibling trio dynamic in storytelling
- Engage fans through interactive social media challenges
- Utilize nostalgia in marketing for older demographics
- Create behind-the-scenes content showcasing the creative process
- Focus on emotional storytelling in ads
Content Themes
- Resilience and hope in music
- Behind-the-scenes of album creation
- Live performance highlights
- Collaborations with other artists
- Fan stories and testimonials
- Cultural influences in music
Partnership Brands
- Live Nation
- Amazon Music
- Spotify Music
- Glossier
- Madewell
- Kickstarter
- Ableton
- Pro Tools
- Free People
- Coachella
- MTV
- Urban Outfitters
- Target
- Heinz
- Budweiser
- Taco Bell
- Airbnb
- Verizon
- iHeartRadio Music Awards
- Lollapalooza
- Guinness
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 23.13 |
| MOOG | Automotive | 18.77 |
| Amazon Music | Entertainment & Media | 12.94 |
| Pro Tools | Tools, DIY & Garden | 10.25 |
| Madewell | Apparel & Fashion | 10.20 |
| Glossier | Beauty & Personal Care | 8.94 |
| Kickstarter | E-commerce & Marketplaces | 8.80 |
| Ableton | Audio & Music Gear | 8.57 |
| Free People | Apparel & Fashion | 8.39 |
| Lollapalooza | Entertainment | 7.97 |
| Spotify Music | Entertainment & Media | 7.28 |
| Anthropologie | Apparel & Fashion | 7.15 |
| Busch | Beverages | 7.02 |
| NBC | Entertainment & Media | 6.41 |
| iHeartRadio Music Awards | Entertainment | 6.33 |
| Verizon | Telecom & Internet Services | 6.20 |
| Pacific Northwest Wonderland | Apparel & Fashion | 6.03 |
| Paramount Pictures | Entertainment | 5.97 |
| Heinz | Food & Snacks | 5.74 |
| Showtime | Entertainment | 5.64 |
| Coachella | Apparel & Fashion | 5.55 |
| Kroger | Grocery & Pantry | 5.38 |
| Margaritaville | Apparel & Fashion | 5.18 |
| Taco Bell | Restaurants & Food Service | 4.99 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.95 |
| OLD NAVY | Apparel & Fashion | 4.87 |
| Gillette | Beauty & Personal Care | 4.75 |
| Oculus | Technology | 4.63 |
| Airbnb | Travel & Hospitality | 4.53 |
| American Eagle | Apparel & Fashion | 4.42 |
| Target | Apparel | 4.26 |
| MTV | Entertainment | 4.23 |
| Urban Outfitters | Apparel & Fashion | 4.21 |
| Coors | Alcoholic Beverages | 4.20 |
| Holden | Automotive | 3.95 |
| Pfizer | Health & Wellness | 3.94 |
| Polaroid | Cameras & Photography | 3.87 |
| Guinness | Alcoholic Beverages | 3.78 |
| Tinder | Technology | 3.65 |
| NORDSTROM | Apparel & Fashion | 3.42 |
| Kodak | Cameras & Photography | 3.22 |
| SoundCloud | Entertainment & Media | 3.21 |
| Gatorade | Beverages | 3.12 |
| Cadillac | Automotive | 3.12 |
| Carhartt | Apparel & Fashion | 3.09 |
| Budweiser | Beverages | 3.06 |
| Emporium | Apparel & Fashion | 3.05 |
| Abercrombie & Fitch | Apparel & Fashion | 3.01 |
| Columbia Pictures | Entertainment | 2.98 |
| Nickelodeon | Entertainment | 2.97 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-08-15)
Total: 252,384
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
180,305 | 71.44% |
| [+] |
Last.fm |
72,079 | 28.56% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:51:07 | With a Little Help from My Friends | Smooth FM | Lisbon, PT | 161 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |