
Badly Drawn Boy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
458
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:41:43 UTC
Genres
Biography
Growing up in England, Gough's early recordings with the Twisted Nerve label gained attention, leading to collaborations with artists like UNKLE and critical acclaim for his EP releases. The success of The Hour of Bewilderbeast and subsequent albums, such as Have You Fed the Fish? and Born in the U.K., propelled Gough to international recognition. Despite brief hiatuses, Gough's return with albums like It's What I'm Thinking, Pt. 1: Photographing Snowflakes and Banana Skin Shoes continued to showcase his introspective songwriting and diverse musical influences, cementing his place as a respected figure in the music scene.
Badly Drawn Boy maintains consistent pull among 25-34 & 35-44 audiences across key English-speaking markets. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on TikTok with strong engagement levels; Instagram functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 458 · Engagements 0 · Rate 0.0% Posts 27 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 42% 35-44: 24% 18-24: 22% 45-64: 11% |
Largest: 25-34 (42%); next: 35-44 (24%) |
Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
Top Countries | No country breakdown. | |
Platform Engagement | Youtube: 0 avg views/post | No platform stats. |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Badly Drawn Boy
The map shows every radio station that aired Badly Drawn Boy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 254,394
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
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2025-08-21 05:40:29 | A Minor Incident | Radio Chilango | Mexico City, MX | 177 |
2025-08-21 01:05:59 | You Were Right | AFK Max | Nürnberg, DE | 281 |
Popularity (2025-10-06)
Platform | % |
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No data. |