BADBADNOTGOOD

BADBADNOTGOOD

Country: CA

Influential: 65.58% Fanbase: 54.76% Trending: 70.99%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

243,400

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-04 13:00:15 UTC

Genres

r&b, funk & soulindie soulsouljazz & standardsjazzcanadian modern jazzjazz fusionsmooth jazzalternativeescape roomhip-hop & raphip hopalternative hip hop

Scores

Score: DMDB 65.60% | Fanbase 54.80% | Trending 71.00% | CAREER STAGE: MAINSTREAM

Biography

Toronto-based jazz ensemble BadBadNotGood blurs genre boundaries with their eclectic mix of '70s soul-jazz, alternative hip-hop, and experimental electronica. The group, formed in 2010 by Matthew Tavares, Chester Hansen, and Alexander Sowinski while studying at Humber College, garnered attention with jazz covers of tracks by artists like Odd Future and MF Doom. Their discography includes albums like BBNG and BBNG2, which feature reinterpretations of songs by A Tribe Called Quest and Kanye West, leading to commercial success with III and collaborations like IV with artists such as Samuel T. Herring and Colin Stetson.

BadBadNotGood's dynamic journey continued with albums like Talk Memory and collaborative projects with Jonah Yano, exploring new influences and soundscapes. The departure of Tavares in 2019 did not hinder their creativity, as seen in their innovative work like the haunting EP Slow Burn and the all-instrumental album Mid Spiral in 2024, showcasing their ability to push boundaries and collaborate with a diverse range of musicians to create unique, genre-defying music.
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Top Brand Affinities
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BADBADNOTGOOD Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

BADBADNOTGOOD resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 84,460 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist BADBADNOTGOOD score 0.75%Low bucket.
Followers:243,400
Engagements:1,823
Rate:0.7%
Posts:110
Views:89,552
Avg Likes:1,750
Avg Comments:45
Avg Views:89,552

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 243,400 · Engagements 1,823 · Rate 0.7%
Posts 110 · Views 89,552 · Avg Likes 1,750 · Avg Comments 45 · Avg Views 89,552
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 39%
35-44: 9%
13-17: 3%
Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (36%)
BRAZIL (7%)
UNITED KINGDOM (7%)
MEXICO (5%)
CANADA (5%)
Top regions: UNITED STATES (36%), BRAZIL (7%), UNITED KINGDOM (7%)
Platform Engagement Tiktok: 5,092 avg views/post · Youtube: 84,460 avg views/post Best reach: Youtube 84,460 avg views; best engagement: Youtube 1,606 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: BADBADNOTGOOD

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired BADBADNOTGOOD today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:29:44 Velvet Le Chantier Clermont-Ferrand, FR 240
2025-08-23 02:23:54 Telling the Truth KGLT Bozeman, MT, US 233
2025-08-23 02:16:57 Beside April (feat. Arthur Verocai) Primitive Reims, FR 299
2025-08-23 02:06:32 Sleeper Euradio Nantes, FR 239
2025-08-23 02:06:22 One Last Dance KGLT Bozeman, MT, US 200
2025-08-23 01:50:41 Gunshowers - Instrumental BBC Radio 6 London, GB 173
2025-08-23 00:57:22 I Can Only Whisper (feat. BADBADNOTGOOD) NRJ at work Paris, FR 160
2025-08-23 00:46:39 One Last Dance Radio Phénix Caen, FR 198
2025-08-23 00:23:14 Ray Gun Radio Campus Orléans Orléans, FR 184

Popularity (2025-10-03)

Platform%
No data.