Bad Sounds

Bad Sounds

Country: GB

Influential: 50.90% Fanbase: 25.74% Trending: 63.48%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-16

14,082

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 20:44:31 UTC

Genres

rockenglish indie rockalternativemodern alternative rockalternative

Scores

Score: DMDB 50.90% | Fanbase 25.70% | Trending 63.50% | CAREER STAGE: MID_LEVEL

Biography

Bad Sounds, comprised of the Merrett brothers Callum and Ewan, are Grammy-nominated and Mercury Award-winning writer/producers known for their eclectic sound that draws from a mix of genres including hip-hop, rock, electronica, and pop. Inspired by artists such as Gorillaz, Beck, Smashing Pumpkins, Madonna, and A Tribe Called Quest, their music embodies a fusion of diverse influences resulting in a unique and dynamic sonic experience.
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Bad Sounds Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Bad Sounds resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 608 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Spotify, Apple Music, Red Bull maps cleanly into Merchandise (t-shirts, hoodies), Vinyl records and CDs, Exclusive online concerts. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bad Sounds score 0.18%Low bucket.
Product: Merchandise (t-shirts, hoodies)Product: Vinyl records and CDsProduct: Exclusive online concerts
Followers:14,082
Engagements:26
Rate:0.2%
Posts:256
Views:692
Avg Likes:24
Avg Comments:0
Avg Views:692

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,082 · Engagements 26 · Rate 0.2%
Posts 256 · Views 692 · Avg Likes 24 · Avg Comments 0 · Avg Views 692
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 28%
13-17: 7%
35-44: 7%
Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED KINGDOM (31%)
UNITED STATES (17%)
BRAZIL (5%)
FRANCE (3%)
UKRAINE (3%)
Top regions: UNITED KINGDOM (31%), UNITED STATES (17%), BRAZIL (5%)
Platform Engagement Tiktok: 608 avg views/post · Youtube: 84 avg views/post Best reach: Tiktok 608 avg views; best engagement: Tiktok 14 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Merchandise (t-shirts, hoodies)
  • Vinyl records and CDs
  • Exclusive online concerts
  • Music streaming subscriptions
  • Collaborative playlists
  • Fan club memberships
  • Music production software
  • Concert tickets
Marketing Angles
  • Highlight eclectic sound blending genres
  • Engage fans with behind-the-scenes content
  • Leverage nostalgia with 90s and 2000s influences
  • Create interactive social media challenges
  • Utilize user-generated content for promotions
  • Feature collaborations with diverse artists
Content Themes
  • Music creation process insights
  • Live performance clips
  • Fan shoutouts and testimonials
  • Cultural influences in music
  • Music genre explorations
  • Personal stories behind songs
Partnership Brands
  • Spotify
  • Apple Music
  • Red Bull
  • Urban Outfitters
  • Vans
  • Fender
  • Monster Energy
  • YouTube
  • SoundCloud
  • Bose
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Bad Sounds

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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