Baco Exu do Blues Brand Affinity ranks highest OSGEMEOS at 49.22% . Very Strong. Score DMDB 61.95% | Fanbase 57.23%

Baco Exu do Blues — r&b, funk & soul artist from BR.

Baco Exu do Blues is a prominent figure in contemporary Brazilian music, known for his albums "Esú" and "Bluesman," which have garnered critical acclaim and…

Baco Exu do Blues

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bce-b5d0-3200-b7b3-a0369fe50396

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Genres

r&b, funk & soulfunk cariocahip-hop & raphip-hop/raptrap brasileirobrazilian hip hoppop rap brasileirorap baianocontemporary hip hophip hoptrap

Influential: 61.95% Fanbase: 57.23% Trending: 64.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 49.22% • Very Strong

As of 2025-09-09

3,620,070

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.95% | Fanbase 57.23% | Trending 64.32% | CAREER STAGE: MAINSTREAM

Biography

Baco Exu do Blues is a prominent figure in contemporary Brazilian music, known for his albums "Esú" and "Bluesman," which have garnered critical acclaim and high streaming numbers. He holds the record for the most music awards won by a Brazilian rapper, including the Grand Prix at the Cannes Lions festival for his short film "Bluesman." Baco's work is recognized for its futuristic and impactful representation of the young black community's call for equal rights.

Report Date: 2025-09-09

Baco Exu do Blues engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, PORTUGAL, UNITED STATES. The fan base skews heavily female (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (85,100 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OSGEMEOS, ChilliBeans, Lojas Renner, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Baco Exu do Blues score 9.97% — Very Strong bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Lojas Renner

Followers:3,620,070

Engagements:361,059

Rate:10.0%

Posts:82

Avg Likes:360,964

Avg Comments:4,829

Avg Views:85,100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,620,070 · Engagements 361,059 · Rate 10.0% Posts 82 · Views 85,100 · Avg Likes 360,964 · Avg Comments 4,829 · Avg Views 85,100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 9% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	BRAZIL (98%) PORTUGAL (1%) UNITED STATES (0%) ANGOLA (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (98%), PORTUGAL (1%), UNITED STATES (0%)
Platform Engagement	Instagram: 358,609 avg likes/post · Tiktok: 85,100 avg views/post	Best reach: Tiktok 85,100 avg views; best engagement: Instagram 358,609 avg likes

Top Brand Affinities

OSGEMEOS

Score: 49.22

ChilliBeans

Score: 22.63

Lojas Renner

Score: 16.20

Itaipava

Score: 15.10

Riachuelo

Score: 14.54

Boticario

Score: 12.93

Lollapalooza

Score: 12.40

Banco Bradesco

Score: 9.32

Xerox

Score: 7.64

Eudora

Score: 5.53

Moda Praia

Score: 4.98

Heineken

Score: 4.13

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		49.22
ChilliBeans		22.63
Lojas Renner		16.20
Itaipava		15.10
Riachuelo		14.54
Boticario		12.93
Lollapalooza		12.40
Banco Bradesco		9.32
Xerox		7.64
Eudora		5.53
Moda Praia		4.98
Heineken		4.13
Budweiser		4.11
Mary Kay		4.07
Pfizer		3.74
Oakley		3.61
Lacoste		2.63
Aperol		2.40
Carrefour		2.25
Spotify Music		2.24
Beats Electronics		1.73
shein		1.55
SheInside		1.53
DC Entertainment		1.48
SoundCloud		1.37
Sephora		1.31
Red Bull		1.25
Mitsubishi		1.18
NBA		1.18
Airbnb		1.11
Netflix		1.11
Nike		1.09
Levi's		1.09
Pixar		1.07
GoPro		1.05
Pandora		1.03
Adidas		0.93
Coca-Cola		0.92
Puma		0.91
Vogue		0.90
Polaroid		0.82
Vans		0.80
Adobe		0.78
Tommy Hilfiger		0.78
Prada		0.72
Supreme		0.72
Canon		0.71
Nintendo		0.70
Christian Dior		0.66
McDonald's		0.66