
Backyard Babies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
33,234
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:51:21 UTC
Genres
Scores
Biography
Backyard Babies' discography includes standout albums like "Diesel & Power," "Stockholm Syndrome," and "Four by Four," each contributing to their enduring success and influence in the rock genre. With a career spanning over three decades and global recognition, Backyard Babies continue to push boundaries and show no signs of slowing down, promising to deliver more energetic and powerful music for years to come.
Backyard Babies has momentum with 25-34 & 18-24 audiences—particularly in BRAZIL, ITALY, SWEDEN. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 202,070 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Ampeg, Tele2, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 33,234 · Engagements 1,183 · Rate 3.6% Posts 633 · Views 202,070 · Avg Likes 1,159 · Avg Comments 45 · Avg Views 202,070 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 41% 18-24: 31% 35-44: 17% 45-64: 9% |
Largest: 25-34 (41%); next: 18-24 (31%) |
Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
Top Countries |
BRAZIL (13%) ITALY (11%) SWEDEN (10%) UNITED STATES (9%) SPAIN (8%) |
Top regions: BRAZIL (13%), ITALY (11%), SWEDEN (10%) |
Platform Engagement | Instagram: 266 avg likes/post · Youtube: 202,070 avg views/post | Best reach: Youtube 202,070 avg views; best engagement: Youtube 893 avg likes |
Top Brand Affinities
Ampeg
Tele2
Live Nation
Ericsson
Akg
Sennheiser
Carlsberg
Pro Tools
Jack Daniels
Fred Perry
Jim Beam
Pilsner Urquell
Brand | Category | Score |
---|---|---|
Ampeg | 62.79 | |
Tele2 | 53.27 | |
Live Nation | 38.55 | |
Ericsson | 29.33 | |
Akg | 15.01 | |
Sennheiser | 13.07 | |
Carlsberg | 12.01 | |
Pro Tools | 11.56 | |
Jack Daniels | 9.93 | |
Fred Perry | 9.81 | |
Jim Beam | 9.69 | |
Pilsner Urquell | 9.30 | |
Amazon Music | 7.73 | |
Spotify Music | 7.67 | |
DeLorean Motor Company | 6.93 | |
Dr. Martens | 6.22 | |
Harley-Davidson | 5.68 | |
Vivienne Westwood | 5.61 | |
Jagermeister | 5.60 | |
Jameson | 5.58 | |
Scania | 5.51 | |
Husqvarna Motorcycles | 5.44 | |
NHL | 4.82 | |
Lufthansa | 4.64 | |
Lollapalooza | 4.52 | |
Columbia Pictures | 4.40 | |
Volvo | 4.27 | |
Guinness | 3.92 | |
Cadillac | 3.55 | |
MTV | 3.54 | |
Monster Beverage | 3.45 | |
Star Wars | 3.36 | |
Warner Bros | 3.34 | |
AMC | 3.13 | |
Comedy Central | 3.01 | |
NBC | 2.90 | |
Vans | 2.87 | |
Heineken | 2.75 | |
Lego | 2.65 | |
IKEA | 2.64 | |
Snoopy And The Peanuts Gang | 2.59 | |
Ray-Ban | 2.58 | |
Converse | 2.55 | |
Nokia | 2.48 | |
Baileys | 2.43 | |
Carhartt | 2.24 | |
Yamaha | 2.20 | |
Tinder | 2.18 | |
Budweiser | 2.01 | |
HBO | 1.96 |
Official Profiles
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LoginArtist: Backyard Babies
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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