Backyard Babies

Backyard Babies

Country: SE

Influential: 50.20% Fanbase: 27.15% Trending: 61.73%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 62.79% • Very Strong

As of 2025-09-08

33,234

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:51:21 UTC

Genres

rocksleaze rockrockswedish hard rockswedish alternative rockaction rockpunk rockhard rockmetalglam metalpunkglam punkpunk 'n' roll

Scores

Score: DMDB 50.20% | Fanbase 27.20% | Trending 61.70% | CAREER STAGE: MID_LEVEL

Biography

Formed in 1989 in Nässjö, Sweden, Backyard Babies consists of original members Peder Carlsson, Dregen, Nicke Borg, and Johan Blomquist, a rare longevity in the music industry. With iconic albums like "Total 13" and "Making Enemies Is Good," the band has influenced a new generation of rock bands and garnered accolades at the Swedish Grammy Awards. Their latest album, "Sliver & Gold," marks their eighth studio release, showcasing a band in prime form with a vast catalog that hints at a lasting legacy.

Backyard Babies' discography includes standout albums like "Diesel & Power," "Stockholm Syndrome," and "Four by Four," each contributing to their enduring success and influence in the rock genre. With a career spanning over three decades and global recognition, Backyard Babies continue to push boundaries and show no signs of slowing down, promising to deliver more energetic and powerful music for years to come.
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Backyard Babies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Backyard Babies has momentum with 25-34 & 18-24 audiences—particularly in BRAZIL, ITALY, SWEDEN. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 202,070 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Ampeg, Tele2, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Backyard Babies score 3.56%Very Strong bucket.
Brand: AmpegBrand: Tele2Brand: Live Nation
Followers:33,234
Engagements:1,183
Rate:3.6%
Posts:633
Views:202,070
Avg Likes:1,159
Avg Comments:45
Avg Views:202,070

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,234 · Engagements 1,183 · Rate 3.6%
Posts 633 · Views 202,070 · Avg Likes 1,159 · Avg Comments 45 · Avg Views 202,070
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 31%
35-44: 17%
45-64: 9%
Largest: 25-34 (41%); next: 18-24 (31%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries BRAZIL (13%)
ITALY (11%)
SWEDEN (10%)
UNITED STATES (9%)
SPAIN (8%)
Top regions: BRAZIL (13%), ITALY (11%), SWEDEN (10%)
Platform Engagement Instagram: 266 avg likes/post · Youtube: 202,070 avg views/post Best reach: Youtube 202,070 avg views; best engagement: Youtube 893 avg likes

Top Brand Affinities

Ampeg
Score: 62.79
Tele2
Score: 53.27
Live Nation
Score: 38.55
Ericsson
Score: 29.33
Akg
Score: 15.01
Sennheiser
Score: 13.07
Carlsberg
Score: 12.01
Pro Tools
Score: 11.56
Jack Daniels
Score: 9.93
Fred Perry
Score: 9.81
Jim Beam
Score: 9.69
Pilsner Urquell
Score: 9.30
Brand Category Score
Ampeg 62.79
Tele2 53.27
Live Nation 38.55
Ericsson 29.33
Akg 15.01
Sennheiser 13.07
Carlsberg 12.01
Pro Tools 11.56
Jack Daniels 9.93
Fred Perry 9.81
Jim Beam 9.69
Pilsner Urquell 9.30
Amazon Music 7.73
Spotify Music 7.67
DeLorean Motor Company 6.93
Dr. Martens 6.22
Harley-Davidson 5.68
Vivienne Westwood 5.61
Jagermeister 5.60
Jameson 5.58
Scania 5.51
Husqvarna Motorcycles 5.44
NHL 4.82
Lufthansa 4.64
Lollapalooza 4.52
Columbia Pictures 4.40
Volvo 4.27
Guinness 3.92
Cadillac 3.55
MTV 3.54
Monster Beverage 3.45
Star Wars 3.36
Warner Bros 3.34
AMC 3.13
Comedy Central 3.01
NBC 2.90
Vans 2.87
Heineken 2.75
Lego 2.65
IKEA 2.64
Snoopy And The Peanuts Gang 2.59
Ray-Ban 2.58
Converse 2.55
Nokia 2.48
Baileys 2.43
Carhartt 2.24
Yamaha 2.20
Tinder 2.18
Budweiser 2.01
HBO 1.96

Official Profiles

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Artist: Backyard Babies

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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