BackRoad Gee

BackRoad Gee — hip-hop & rap artist from GB.

Backroad Gee, a polyglot who speaks four languages, showcases his versatile rapping style that blends sharp ticks and clacks with guttural rumbles and melodic…

Influence: 52.51% Fanbase: 24.04% Trending: 66.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 23.52% • Very Strong

As of 2025-09-23

413,005

Social Media Followers

As of 2025-09-23

00:00:00

Hours Airplay

2025-10-07 18:46:17 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeuk alternative hip hophip hoptrap

Biography

Backroad Gee, a polyglot who speaks four languages, showcases his versatile rapping style that blends sharp ticks and clacks with guttural rumbles and melodic croons. His breakout hit "Party Popper" in 2020 broke the mold of UK rap, captivating audiences with its unique sound and energetic appeal. Despite the pressure of following up a viral hit, Backroad Gee is determined to exceed expectations and continue pushing boundaries in his music career.

Top Brand Affinities

Report Date: 2025-09-23

BackRoad Gee indexes high with fans in the 18-24 range in UNITED KINGDOM, ALGERIA, UNITED STATES. The skew is heavily male (80%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 3,386 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, ITV, True Religion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose BackRoad Gee when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BackRoad Gee score 0.59% — Low bucket.

Brand: MixcloudBrand: ITVBrand: True Religion

Followers:413,005

Engagements:2,427

Rate:0.6%

Posts:173

Avg Likes:2,362

Avg Comments:91

Avg Views:4,842

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 413,005 · Engagements 2,427 · Rate 0.6% Posts 173 · Views 4,842 · Avg Likes 2,362 · Avg Comments 91 · Avg Views 4,842	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 42% 35-44: 5% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (42%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED KINGDOM (36%) ALGERIA (10%) UNITED STATES (8%) KENYA (6%) FRANCE (5%)	Top regions: UNITED KINGDOM (36%), ALGERIA (10%), UNITED STATES (8%)
Platform Engagement	Instagram: 1,961 avg likes/post · Tiktok: 3,386 avg views/post · Youtube: 1,456 avg views/post	Best reach: Tiktok 3,386 avg views; best engagement: Instagram 1,961 avg likes

Top Brand Affinities

Mixcloud

Score: 23.52

ITV

Score: 20.39

True Religion

Score: 16.84

Palm Angels

Score: 16.02

SoundCloud

Score: 11.64

Ableton

Score: 11.49

Akai

Score: 11.45

Selfridges

Score: 11.12

Vauxhall

Score: 11.09

Stone Island

Score: 10.52

boohoo

Score: 10.27

Beats Electronics

Score: 10.09

Brand	Category	Score
Mixcloud		23.52
ITV		20.39
True Religion		16.84
Palm Angels		16.02
SoundCloud		11.64
Ableton		11.49
Akai		11.45
Selfridges		11.12
Vauxhall		11.09
Stone Island		10.52
boohoo		10.27
Beats Electronics		10.09
Pioneer		10.06
River Island		8.79
Hennessy		8.66
Amazon Music		8.44
Pro Tools		8.32
New Era		7.66
Alexander McQueen		7.49
JACQUEMUS		7.46
Foot Locker		7.20
Spotify Music		6.88
Stüssy		6.70
ASOS		6.64
Clarks		6.50
Moncler		5.75
Carhartt		5.62
Champion		5.45
Emporio Armani		5.16
Dsquared		4.90
Versace		4.43
Balenciaga		4.34
Timberland		4.33
BBC		4.31
BALMAIN		4.11
The North Face		4.06
Sneakerhead		3.91
Fendi		3.90
Bershka		3.90
Kodak		3.80
Monster Beverage		3.58
MTV		3.58
Harrods		3.52
Supreme		3.43
Christian Louboutin		3.39
FashionNova		3.32
Urban Outfitters		3.03
Gymshark		2.99
Gucci		2.94
Puma		2.94

Official Profiles

Artist: BackRoad Gee

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-23 01:16:03	Keep that Same Energy feat. P Money and Backroad Gee	EXT Radio	London, GB	194
2025-08-23 00:24:15	Trouble	Reprezent Radio	London, GB	105
2025-08-23 00:03:59	Trouble	BBC Radio 1 Xtra	London, GB	90