back number Brand Affinity ranks highest Ajinomoto at 26.52% . Very Strong. Score DMDB 76.54% | Fanbase 77.43%

back number — pop artist from JP.

Formed in 2004 in Gunma Prefecture, back number is a rock trio led by vocalist Iyori Shimizu, alongside bassist Kazuya Kojima and drummer Hisashi Kurihara. The…

back number

Superstar

Country: JP | Gender: male | Artist ID: 11e81bbe-ddb6-6dbc-8d84-a0369fe50396

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Genres

popj-poppopasian poprockj-rockpop rock

Influential: 76.54% Fanbase: 77.43% Trending: 76.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ajinomoto • 26.52% • Very Strong

As of 2025-09-09

3,164,454

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.54% | Fanbase 77.43% | Trending 76.10% | CAREER STAGE: SUPERSTAR

Biography

Formed in 2004 in Gunma Prefecture, back number is a rock trio led by vocalist Iyori Shimizu, alongside bassist Kazuya Kojima and drummer Hisashi Kurihara. The band gained early recognition by winning a competition to perform at the 2008 Shonan Music Festival Vol. 2, showcasing their midtempo rock style with folk influences and Shimizu's emotive vocals. In 2011, back number incorporated piano and violin into their sound, enhancing the emotional depth of their ballads such as "Omoidasenakunaru Sonohimade." The trio continued to evolve their music, introducing bell chimes and orchestral elements to create poignant compositions that explore themes of love and affection.

Report Date: 2025-09-09

back number cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, INDONESIA, TAIWAN. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 77,550 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ajinomoto, Aeon, L'Occitane, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist back number score 1.25% — Moderate bucket.

Brand: AjinomotoBrand: AeonBrand: L'Occitane

Followers:3,164,454

Engagements:39,663

Rate:1.3%

Posts:1,336

Avg Likes:39,310

Avg Comments:116

Avg Views:145,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,164,454 · Engagements 39,663 · Rate 1.3% Posts 1,336 · Views 145,765 · Avg Likes 39,310 · Avg Comments 116 · Avg Views 145,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 9% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (45%) INDONESIA (16%) TAIWAN (8%) THAILAND (8%) MALAYSIA (3%)	Top regions: JAPAN (45%), INDONESIA (16%), TAIWAN (8%)
Platform Engagement	Instagram: 32,993 avg likes/post · Tiktok: 77,550 avg views/post · Youtube: 68,215 avg views/post	Best reach: Tiktok 77,550 avg views; best engagement: Instagram 32,993 avg likes

Top Brand Affinities

Ajinomoto

Score: 26.52

Aeon

Score: 23.39

L'Occitane

Score: 13.45

Snoopy And The Peanuts Gang

Score: 10.13

Olympus

Score: 8.01

Vivienne Westwood

Score: 7.55

Daniel Wellington

Score: 7.54

UNIQLO

Score: 6.05

Shake Shack

Score: 6.00

Furla

Score: 5.78

Innisfree

Score: 5.18

Stüssy

Score: 5.15

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Top Brand Affinities

Brand	Category	Score
Ajinomoto		26.52
Aeon		23.39
L'Occitane		13.45
Snoopy And The Peanuts Gang		10.13
Olympus		8.01
Vivienne Westwood		7.55
Daniel Wellington		7.54
UNIQLO		6.05
Shake Shack		6.00
Furla		5.78
Innisfree		5.18
Stüssy		5.15
Lindt		5.15
Shiseido		4.74
New Balance		3.77
GAP		3.77
ASICS		3.62
Dr. Martens		3.62
Kate Spade		3.56
Panasonic		3.38
The North Face		3.36
Summit Entertainment		3.33
G-shock		3.32
IKEA		3.09
Costco		3.08
Christian Dior		3.07
Lush		2.99
Gundam		2.87
Walt Disney		2.67
Yves Saint Laurent		2.65
Starbucks		2.45
Pokemon		2.45
Tiffany		2.17
Chanel		2.16
Converse		2.12
KitKat		2.04
Pixar		1.79
KFC		1.75
Vans		1.48
Tiffany & Co		1.44
Fujifilm		1.39
Apple		1.37
Mazda		1.32
GoPro		1.21
Supreme		1.20
Tommy Hilfiger		1.17
Puma		1.17
Amazon		1.15
Lexus		1.15
Polo Ralph Lauren		1.14