Baccara
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
69,971
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:01:23 UTC
Genres
Scores
Biography
After the original Baccara split in 1983, both Mateus and Mendiolo led their own versions of the band, with Mendiolo's duo becoming prominent in the HI-NRG scene in the late '80s. The legacy of Baccara continued through the '90s with both versions of the band recording and performing, culminating in hits packages and a name change back to Baccara in the late '90s. Maria Mendiolo passed away in 2021 at the age of 69, leaving behind a lasting impact on the music industry.
Baccara performs best with fans in the 45-64 range, concentrated in BRAZIL, MEXICO, UNITED KINGDOM. Audience composition is heavily male (67%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 145,752 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward El Corte Ingles, Fnac, Warner Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Baccara is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,971 · Engagements 1,678 · Rate 2.4% Posts 1,697 · Views 145,752 · Avg Likes 1,622 · Avg Comments 61 · Avg Views 145,752 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 28% 25-34: 26% 35-44: 23% 18-24: 20% |
Largest: 45-64 (28%); next: 25-34 (26%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
BRAZIL (8%) MEXICO (8%) UNITED KINGDOM (7%) RUSSIA (7%) SPAIN (6%) |
Top regions: BRAZIL (8%), MEXICO (8%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 113 avg likes/post · Youtube: 145,752 avg views/post | Best reach: Youtube 145,752 avg views; best engagement: Youtube 1,509 avg likes |
Top Brand Affinities
El Corte Ingles
Fnac
Warner Music
Live Nation
Maxis
Mixcloud
Jean Paul Gaultier
Ableton
Iberia
Thermomix
Akai
Amazon Music
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | Apparel & Fashion | 52.23 |
| Fnac | Entertainment & Media | 44.97 |
| Warner Music | Entertainment & Media | 35.15 |
| Live Nation | Entertainment | 21.09 |
| Maxis | Telecom & Internet Services | 19.61 |
| Mixcloud | Entertainment & Media | 18.97 |
| Jean Paul Gaultier | Apparel & Fashion | 16.44 |
| Ableton | Audio & Music Gear | 15.52 |
| Iberia | Food & Snacks | 15.15 |
| Thermomix | Home & Living | 11.52 |
| Akai | Consumer Electronics | 10.98 |
| Amazon Music | Entertainment & Media | 10.69 |
| Movistar | Telecom & Internet Services | 10.62 |
| Sennheiser | Audio & Music Gear | 9.36 |
| Pro Tools | Tools, DIY & Garden | 9.25 |
| KARL LAGERFELD | Apparel & Fashion | 8.95 |
| Ryanair | Travel & Hospitality | 8.59 |
| PLAYMOBIL | Toys & Games | 8.12 |
| Loewe | Apparel & Fashion | 7.96 |
| Patek Philippe | Jewelry & Watches | 7.87 |
| Barbie | Toys & Games | 7.10 |
| Dsquared | Apparel & Fashion | 6.20 |
| Lufthansa | Travel & Hospitality | 5.89 |
| Pioneer | Audio & Music Gear | 5.88 |
| Harrods | Luxury & Designer | 5.76 |
| Travelstoke | Travel & Hospitality | 5.34 |
| Tomorrowland | Apparel & Fashion | 5.19 |
| ASOS | Apparel & Fashion | 4.81 |
| Alexander McQueen | Apparel & Fashion | 4.70 |
| Spotify Music | Entertainment & Media | 4.50 |
| Coachella | Apparel & Fashion | 4.29 |
| Steve Madden | Apparel & Fashion | 4.28 |
| iHeartRadio Music Awards | Entertainment | 4.27 |
| UEFA | Sports & Outdoors | 4.12 |
| Pull&Bear | Apparel & Fashion | 4.10 |
| Vogue | Apparel & Fashion | 4.06 |
| Citroen | Automotive | 4.03 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.03 |
| NBC | Entertainment & Media | 3.97 |
| BBC | Apparel & Fashion | 3.91 |
| Urban Outfitters | Apparel & Fashion | 3.90 |
| Bacardi | Alcoholic Beverages | 3.85 |
| TOM FORD | Luxury & Designer | 3.67 |
| BALMAIN | Apparel & Fashion | 3.64 |
| Boeing | Automotive | 3.59 |
| Olaplex | Beauty & Personal Care | 3.35 |
| Omega | Jewelry & Watches | 3.21 |
| MTV | Entertainment | 3.16 |
| Fiat | Automotive | 3.14 |
| VidaSana | Beauty & Personal Care | 3.08 |
Official Profiles
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LoginArtist: Baccara
The map shows every radio station that aired Baccara today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 1,355,416
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,355,416 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:31:57 | Yes Sir, I Can Boogie | Wave 105 | Dorchester, GB | 257 |
| 2025-08-23 01:31:55 | Yes Sir, I Can Boogie | West Sound | Ayrshire, GB | 259 |
| 2025-08-23 01:31:52 | Yes Sir, I Can Boogie | Greatest Hits Radio North East Scotland | Aberdeen, GB | 255 |
| 2025-08-23 01:31:49 | Yes Sir, I Can Boogie | GHR Hull & East Yorkshire | Hull, GB | 257 |
| 2025-08-23 01:31:47 | Yes Sir, I Can Boogie | Clyde 2 | Glasgow, GB | 260 |
| 2025-08-23 01:31:41 | Yes Sir, I Can Boogie | Forth 2 | Edinburgh, GB | 257 |
| 2025-08-23 01:31:37 | Yes Sir, I Can Boogie | Tay 2 | Dundee, GB | 260 |
| 2025-08-23 00:50:41 | Yes Sir, I Can Boogie | Pretoria FM | Pretoria, ZA | 232 |
| 2025-08-23 00:41:13 | Yes Sir, I Can Boogie | Radio Mélodie | Sarreguemines, FR | 257 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |