Baby Queen

Baby Queen

Country: ZA | Gender: female

Influential: 54.91% Fanbase: 32.38% Trending: 66.18%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

All Saints • 10.06% • Very Strong

As of 2025-09-09

977,228

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:15:06 UTC

Genres

poppopindie popuk popmodern alternative popmainstream pop

Scores

Score: DMDB 54.90% | Fanbase 32.40% | Trending 66.20% | CAREER STAGE: MID_LEVEL

Biography

I will inform you if I make it through this quarter-life crisis.
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Baby Queen Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Baby Queen reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is female-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (21,900 avg views per post); Instagram layers on depth and replies. The audience sits near All Saints, Depop, Barbie, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Baby Queen score 1.18%Moderate bucket.
Brand: All SaintsBrand: DepopBrand: Barbie
Followers:977,228
Engagements:11,536
Rate:1.2%
Posts:202
Views:42,011
Avg Likes:11,416
Avg Comments:132
Avg Views:42,011

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 977,228 · Engagements 11,536 · Rate 1.2%
Posts 202 · Views 42,011 · Avg Likes 11,416 · Avg Comments 132 · Avg Views 42,011
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 27%
13-17: 10%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0%
Skews female (52%)
Top Countries UNITED STATES (21%)
UNITED KINGDOM (18%)
BRAZIL (8%)
INDIA (7%)
AUSTRALIA (4%)
Top regions: UNITED STATES (21%), UNITED KINGDOM (18%), BRAZIL (8%)
Platform Engagement Instagram: 9,570 avg likes/post · Tiktok: 21,900 avg views/post · Youtube: 20,111 avg views/post Best reach: Tiktok 21,900 avg views; best engagement: Instagram 9,570 avg likes

Top Brand Affinities

All Saints
Score: 10.06
Depop
Score: 9.69
Barbie
Score: 9.10
Amazon Music
Score: 8.22
Dr. Martens
Score: 7.30
Tate Modern
Score: 6.79
Verizon
Score: 6.23
Lollapalooza
Score: 6.15
ASOS
Score: 5.87
Free People
Score: 5.77
Selfridges
Score: 5.75
Coach
Score: 5.33
Brand Category Score
All Saints 10.06
Depop 9.69
Barbie 9.10
Amazon Music 8.22
Dr. Martens 7.30
Tate Modern 6.79
Verizon 6.23
Lollapalooza 6.15
ASOS 5.87
Free People 5.77
Selfridges 5.75
Coach 5.33
Hot Topic 5.32
Vivienne Westwood 5.22
Urban Outfitters 5.16
iHeartRadio Music Awards 4.78
Coachella 4.77
BBC 4.37
Ableton 4.34
Spotify Music 4.32
Moncler 4.27
MTV 4.19
Pull&Bear 4.01
Tesco 3.85
Primark 3.77
Lush 3.58
Topshop 3.57
Target 3.36
Polaroid 3.21
AMC 3.04
Guinness 2.89
Nickelodeon 2.85
Cadbury 2.85
NBC 2.71
Columbia Pictures 2.64
Marc Jacobs 2.61
Tinder 2.48
Emporium 2.43
Vogue 2.37
Showtime 2.34
TOM FORD 2.34
Carhartt 2.29
Netflix 2.29
SoundCloud 2.21
Paramount Pictures 2.18
CBS Television Studios 2.14
Sunnies Studios 2.02
The Olympic Games 1.97
Guess 1.97
Hollister Co 1.97

Official Profiles

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Artist: Baby Queen

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Baby Queen today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 00:15:15 American Dream 5FM Bloemfontein, ZA 254

Popularity (2025-10-02)

Platform%
No data.