Babbu Maan Brand Affinity ranks highest Mahindra at 14.26% . Very Strong. Score DMDB 61.40% | Fanbase 52.41%

Babbu Maan — pop artist from IN.

Tejinder "Babbu" Maan, a Punjabi artist and activist, gained fame for his traditional approach to Punjabi music and film. Born in 1975 in Punjab's Fatehgarh…

Babbu Maan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bbc-660b-16ac-9370-a0369fe50396

Find Artist

Genres

poppopdesi poppunjabi popasianbhangraothersworldwide

Influential: 61.40% Fanbase: 52.41% Trending: 65.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 14.26% • Very Strong

As of 2025-09-09

2,250,780

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.40% | Fanbase 52.41% | Trending 65.90% | CAREER STAGE: MAINSTREAM

Biography

Tejinder "Babbu" Maan, a Punjabi artist and activist, gained fame for his traditional approach to Punjabi music and film. Born in 1975 in Punjab's Fatehgarh Sahib district, Maan released his debut album, Tu Meri Miss India, in 1999. He has maintained a commitment to acoustic beats in his music, distinguishing himself from the trend of electronic beats in Punjabi music. In 2009, he released the album Singh Better Than King, featuring spiritually themed tracks like "Baba Nanak," which addressed issues within the Sikh community. Maan is also known for his work as a writer, producer, and actor in Punjabi films such as Ekam and Desi Romeos. Aside from his music career, Maan is actively involved in political activism, particularly advocating for Punjabi farmers and their families through his foundation, One Hope, One Chance. His numerous awards have provided a platform for him to address social issues within the Punjabi community.

Report Date: 2025-09-09

Babbu Maan is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, UNITED STATES, PAKISTAN. The audience is heavily male (93%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (46,400 avg views per post); Instagram builds the community layer. Affinity data highlights Mahindra, Maruti, Superdry, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Babbu Maan score 2.54% — Strong bucket.

Brand: MahindraBrand: MarutiBrand: Superdry

Followers:2,250,780

Engagements:57,092

Rate:2.5%

Posts:816

Avg Likes:56,723

Avg Comments:3,382

Avg Views:46,400

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,250,780 · Engagements 57,092 · Rate 2.5% Posts 816 · Views 46,400 · Avg Likes 56,723 · Avg Comments 3,382 · Avg Views 46,400	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 45% 35-44: 5% 13-17: 3%	Largest: 18-24 (46%); next: 25-34 (45%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (75%) UNITED STATES (8%) PAKISTAN (4%) UNITED ARAB EMIRATES (2%) CANADA (2%)	Top regions: INDIA (75%), UNITED STATES (8%), PAKISTAN (4%)
Platform Engagement	Instagram: 54,476 avg likes/post · Tiktok: 46,400 avg views/post	Best reach: Tiktok 46,400 avg views; best engagement: Instagram 54,476 avg likes

Top Brand Affinities

Mahindra

Score: 14.26

Maruti

Score: 9.02

Superdry

Score: 8.30

Genesis

Score: 6.23

Tim Hortons

Score: 6.07

Clarks

Score: 5.92

PlayerUnknown's Battlegrounds

Score: 5.37

Ray-Ban

Score: 4.63

Land Rover

Score: 3.35

Jeep

Score: 3.02

Lacoste

Score: 2.99

Tommy Hilfiger

Score: 2.98

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Top Brand Affinities

Brand	Category	Score
Mahindra		14.26
Maruti		9.02
Superdry		8.30
Genesis		6.23
Tim Hortons		6.07
Clarks		5.92
PlayerUnknown's Battlegrounds		5.37
Ray-Ban		4.63
Land Rover		3.35
Jeep		3.02
Lacoste		2.99
Tommy Hilfiger		2.98
musical.ly		2.50
Gymshark		2.38
Harley-Davidson		2.35
Armani		2.33
Ford		2.33
Puma		2.07
Gucci		2.00
KFC		1.96
Toyota		1.84
Levi's		1.79
KTM		1.78
Burberry		1.77
Mitsubishi		1.71
WWE		1.62
Versace		1.62
Dodge		1.56
Zara		1.53
Under Armour		1.52
Hyundai		1.49
Beats Electronics		1.47
Prada		1.47
McDonald's		1.30
Snapseed		1.19
Louis Vuitton		1.18
FashionNova		1.17
Apple		1.14
Supreme		1.14
Mercedes-Benz		1.13
Canon		1.11
Balenciaga		1.09
Nike		1.07
Polo Ralph Lauren		1.06
BMW		1.04
Audi		1.04
Travelgram		0.97
H&M		0.92
Grand Theft Auto		0.90
Yamaha		0.90