B.o.B
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,245,385
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Born Bobby Ray Simmons, Jr. in North Carolina, B.o.B began his music career early, forming a production duo and selling beats before signing with Atlantic at age 17. His debut mixtape and subsequent singles caught the attention of industry veterans, propelling him to national fame and Grammy nominations.
B.o.B converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 28,000 avg views per post, with supportive conversation on Instagram. Shared audience with True Religion, Akai, New Era underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,245,385 · Engagements 2,947 · Rate 0.1% Posts 824 · Views 30,485 · Avg Likes 2,822 · Avg Comments 138 · Avg Views 30,485 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 6% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (6%) UNITED KINGDOM (4%) CANADA (4%) INDIA (4%) |
Top regions: UNITED STATES (46%), BRAZIL (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 2,010 avg likes/post · Tiktok: 28,000 avg views/post · Youtube: 2,485 avg views/post | Best reach: Tiktok 28,000 avg views; best engagement: Instagram 2,010 avg likes |
Top Brand Affinities
True Religion
Akai
New Era
Amazon Music
Pro Tools
iHeartRadio Music Awards
Hennessy
SoundCloud
FashionNova
Pioneer
Rockstar Games
Cartoon Network
| Brand | Category | Score |
|---|---|---|
| True Religion | 17.08 | |
| Akai | 14.87 | |
| New Era | 9.65 | |
| Amazon Music | 8.77 | |
| Pro Tools | 8.65 | |
| iHeartRadio Music Awards | 7.38 | |
| Hennessy | 6.77 | |
| SoundCloud | 5.74 | |
| FashionNova | 5.68 | |
| Pioneer | 5.65 | |
| Rockstar Games | 5.63 | |
| Cartoon Network | 5.45 | |
| Champion | 5.31 | |
| Ableton | 5.29 | |
| Steve Madden | 5.07 | |
| Kroger | 5.05 | |
| ESPN | 5.02 | |
| Los Angeles Lakers | 4.99 | |
| MTV | 4.85 | |
| NBA | 4.78 | |
| Beats Electronics | 4.78 | |
| Mortal Kombat | 4.77 | |
| NFL | 4.62 | |
| Sneakerhead | 4.55 | |
| Power Rangers | 4.52 | |
| CNN | 4.43 | |
| Chick-fil-A | 3.99 | |
| Philips | 3.86 | |
| Taco Bell | 3.84 | |
| NBC | 3.71 | |
| Verizon | 3.65 | |
| Urban Outfitters | 3.57 | |
| Fila | 3.57 | |
| Timberland | 3.13 | |
| Kodak | 3.13 | |
| Sprite | 3.10 | |
| Comedy Central | 3.02 | |
| Nickelodeon | 2.99 | |
| Fenty beauty | 2.95 | |
| Walmart | 2.90 | |
| Paramount Pictures | 2.84 | |
| Spotify Music | 2.83 | |
| Versace | 2.79 | |
| Matrix | 2.72 | |
| Uber | 2.72 | |
| shein | 2.70 | |
| Polo Ralph Lauren | 2.62 | |
| Ubisoft | 2.56 | |
| Forever 21 | 2.47 | |
| Target | 2.45 |
Official Profiles
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LoginArtist: B.o.B
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
