B.o.B

B.o.B — pop artist from US.

B.o.B, a rapper from Atlanta, gained recognition in the late 2000s with his unconventional style and Dirty South sound. His commercial success peaked in 2010…

Influence: 76.15% Fanbase: 80.19% Trending: 74.13% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 17.08% • Very Strong

As of 2025-09-30

2,255,385

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 08:46:28 UTC

Genres

popdance poppophip-hop & raphip hoppop raprapsouthern hip hopatl hip hophip-hop/rapcontemporary hip hop

Biography

B.o.B, a rapper from Atlanta, gained recognition in the late 2000s with his unconventional style and Dirty South sound. His commercial success peaked in 2010 with multiple platinum hits, leading to a three-album run with Atlantic before going independent.

Born Bobby Ray Simmons, Jr. in North Carolina, B.o.B began his music career early, forming a production duo and selling beats before signing with Atlantic at age 17. His debut mixtape and subsequent singles caught the attention of industry veterans, propelling him to national fame and Grammy nominations.

Top Brand Affinities

Report Date: 2025-09-30

B.o.B converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. Audience shape is heavily male (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 28,000 avg views per post, with supportive conversation on Instagram. Shared audience with True Religion, Akai, New Era underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist B.o.B score 0.13% — Low bucket.

Brand: True ReligionBrand: AkaiBrand: New Era

Followers:2,255,385

Engagements:2,950

Rate:0.1%

Posts:824

Avg Likes:2,825

Avg Comments:138

Avg Views:30,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,255,385 · Engagements 2,950 · Rate 0.1% Posts 824 · Views 30,697 · Avg Likes 2,825 · Avg Comments 138 · Avg Views 30,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 35-44: 6% 13-17: 5%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (46%) UNITED KINGDOM (6%) BRAZIL (5%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (46%), UNITED KINGDOM (6%), BRAZIL (5%)
Platform Engagement	Instagram: 2,010 avg likes/post · Tiktok: 28,000 avg views/post · Youtube: 2,697 avg views/post	Best reach: Tiktok 28,000 avg views; best engagement: Instagram 2,010 avg likes

Top Brand Affinities

True Religion

Score: 17.08

Akai

Score: 14.87

New Era

Score: 9.65

Amazon Music

Score: 8.77

Pro Tools

Score: 8.65

iHeartRadio Music Awards

Score: 7.38

Hennessy

Score: 6.77

SoundCloud

Score: 5.74

FashionNova

Score: 5.68

Pioneer

Score: 5.65

Rockstar Games

Score: 5.63

Cartoon Network

Score: 5.45

Brand	Category	Score
True Religion		17.08
Akai		14.87
New Era		9.65
Amazon Music		8.77
Pro Tools		8.65
iHeartRadio Music Awards		7.38
Hennessy		6.77
SoundCloud		5.74
FashionNova		5.68
Pioneer		5.65
Rockstar Games		5.63
Cartoon Network		5.45
Champion		5.31
Ableton		5.29
Steve Madden		5.07
Kroger		5.05
ESPN		5.02
Los Angeles Lakers		4.99
MTV		4.85
NBA		4.78
Beats Electronics		4.78
Mortal Kombat		4.77
NFL		4.62
Sneakerhead		4.55
Power Rangers		4.52
CNN		4.43
Chick-fil-A		3.99
Philips		3.86
Taco Bell		3.84
NBC		3.71
Verizon		3.65
Urban Outfitters		3.57
Fila		3.57
Timberland		3.13
Kodak		3.13
Sprite		3.10
Comedy Central		3.02
Nickelodeon		2.99
Fenty beauty		2.95
Walmart		2.90
Paramount Pictures		2.84
Spotify Music		2.83
Versace		2.79
Matrix		2.72
Uber		2.72
shein		2.70
Polo Ralph Lauren		2.62
Ubisoft		2.56
Forever 21		2.47
Target		2.45