Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
153,836
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 16:53:17 UTC
Genres
Biography
Ayọ engages 25-34 & 35-44 audiences with repeatable results in FRANCE, UNITED STATES, GERMANY. The fan base skews heavily female (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (1,831 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Accor Hotels, Monoprix, Fnac, indicating authentic resonance in Collaborate with wellness brands for mindfulness products, Launch a limited edition vinyl of her albums, Create a subscription service for exclusive content. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 153,836 · Engagements 1,831 · Rate 1.2% Posts 415 · Views 0 · Avg Likes 1,831 · Avg Comments 68 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 26% 18-24: 16% 45-64: 8% |
Largest: 25-34 (47%); next: 35-44 (26%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
FRANCE (41%) UNITED STATES (12%) GERMANY (5%) SPAIN (4%) UNITED KINGDOM (3%) |
Top regions: FRANCE (41%), UNITED STATES (12%), GERMANY (5%) |
| Platform Engagement | Instagram: 1,831 avg likes/post | best engagement: Instagram 1,831 avg likes |
Top Brand Affinities
Accor Hotels
Monoprix
Fnac
Galeries Lafayette
Kiabi
Yogi Tea
ESPRIT
Air France
Amazon Music
Ricard
Ableton
Pro Tools
Recommendations
Products & Services
- Collaborate with wellness brands for mindfulness products
- Launch a limited edition vinyl of her albums
- Create a subscription service for exclusive content
- Host virtual concerts with interactive elements
- Develop a signature fragrance line
- Partner with eco-friendly fashion brands
- Offer music workshops or masterclasses
- Create a podcast discussing music and spirituality
Marketing Angles
- Emphasize her unique blend of R&B and spiritual themes
- Highlight her journey as a female artist in the music industry
- Leverage her international appeal to reach diverse audiences
- Focus on storytelling in her music and brand
- Promote her philanthropic efforts in music education
- Utilize social media to showcase behind-the-scenes content
Content Themes
- Exploration of cultural roots in music
- Mental health and wellness through music
- Empowerment and female representation in the arts
- Sustainability in fashion and lifestyle
- Personal stories behind her songs
- Collaborations with other artists across genres
Partnership Brands
- Accor Hotels
- Fnac
- Amazon Music
- Air France
- Yogi Tea
- Garnier
- Longchamp
- Spotify Music
- Elle Magazine
- H&M
- Sephora
- Christian Louboutin
- Fenty Beauty
- Dr. Martens
- Kiko
- Vogue
- Ricard
- Ableton
- Pro Tools
- SoundCloud
- Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | Travel & Hospitality | 30.83 |
| Monoprix | Grocery & Pantry | 26.83 |
| Fnac | Entertainment & Media | 25.45 |
| Galeries Lafayette | Apparel & Fashion | 18.97 |
| Kiabi | Apparel & Fashion | 14.93 |
| Yogi Tea | Beverages | 14.12 |
| ESPRIT | Apparel & Fashion | 12.22 |
| Air France | Travel & Hospitality | 11.19 |
| Amazon Music | Entertainment & Media | 9.81 |
| Ricard | Alcoholic Beverages | 9.09 |
| Ableton | Audio & Music Gear | 7.79 |
| Pro Tools | Tools, DIY & Garden | 7.25 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 6.84 |
| Montblanc | Luxury & Designer | 6.67 |
| KARL LAGERFELD | Apparel & Fashion | 6.54 |
| PLAYMOBIL | Toys & Games | 6.29 |
| Elle Magazine | Entertainment & Media | 5.98 |
| Garnier | Beauty & Personal Care | 5.92 |
| Décathlon | Sports & Outdoors | 5.16 |
| NBC | Entertainment & Media | 4.99 |
| Babybump | Baby, Kids & Maternity | 4.87 |
| CNN | Entertainment & Media | 3.81 |
| ASOS | Apparel & Fashion | 3.73 |
| Kiko | Beauty & Personal Care | 3.60 |
| Carrefour | Grocery & Pantry | 3.49 |
| Spotify Music | Entertainment & Media | 3.40 |
| SoundCloud | Entertainment | 3.39 |
| Paramount Pictures | Entertainment & Media | 3.02 |
| Leica | Cameras & Photography | 2.97 |
| Tarte Cosmetics | Beauty & Personal Care | 2.89 |
| BALMAIN | Apparel & Fashion | 2.82 |
| Christian Louboutin | Apparel & Fashion | 2.74 |
| Yves Saint Laurent | Apparel & Fashion | 2.69 |
| Fenty beauty | Beauty & Personal Care | 2.57 |
| Cartier | Jewelry & Watches | 2.54 |
| Vogue | Apparel & Fashion | 2.40 |
| Dr. Martens | Apparel & Fashion | 2.37 |
| Polaroid | Cameras & Photography | 2.36 |
| Beats Electronics | Audio & Music Gear | 2.36 |
| Kodak | Cameras & Photography | 2.27 |
| Lacoste | Apparel & Fashion | 2.17 |
| Citroen | Automotive | 2.16 |
| Lancôme | Beauty & Personal Care | 2.14 |
| Sephora | Beauty & Personal Care | 2.14 |
| Hermès | Luxury & Designer | 2.11 |
| musical.ly | Entertainment & Media | 2.08 |
| KENZO | Apparel & Fashion | 2.04 |
| Dolce & Gabbana | Apparel & Fashion | 2.04 |
| Levi's | Apparel & Fashion | 2.00 |
| H&M | Apparel & Fashion | 1.98 |
Official Profiles
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LoginArtist: Ayọ
The map shows every radio station that aired Ayọ today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:58:36 | Down on My Knees | Deutschlandfunk Nova | Köln, DE | 89 |
| 2025-08-23 01:53:56 | I Want You Back | RDC | Saint-Girons, FR | 150 |
| 2025-08-23 01:16:01 | Who Are They? | HR2 - Drugi program | Zagreb, HR | 243 |
| 2025-08-23 01:10:46 | Down on My Knees | Joy FM | Istanbul, TR | 231 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
