Aya Nakamura Brand Affinity ranks highest Monoprix at 31.11% . Very Strong. Score DMDB 72.71% | Fanbase 69.71%

Aya Nakamura — pop artist from FR.

Aya Nakamura, born Aya Danioko in Bamako, Mali, is a French-Malian pop singer known for blending Afrobeat and RnB sounds. Raised in a family of griots, she…

Aya Nakamura

Superstar

Country: FR | Gender: female | Artist ID: 11e81bc3-1cb0-10d2-bdef-a0369fe50396

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Genres

popfrancotonr&b, funk & soulr&b/soulcontemporary r&belectronicbasshallafrobeat

Influential: 72.71% Fanbase: 69.71% Trending: 74.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 31.11% • Very Strong

As of 2025-09-09

16,416,871

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.71% | Fanbase 69.71% | Trending 74.22% | CAREER STAGE: SUPERSTAR

Biography

Aya Nakamura, born Aya Danioko in Bamako, Mali, is a French-Malian pop singer known for blending Afrobeat and RnB sounds. Raised in a family of griots, she moved to Paris as a child and adopted the stage name Nakamura. Her debut album, "Journal Intime," released in 2017, featured the Platinum hit "Comportement."

In 2018, Nakamura achieved international success with the #1 hit single "Djadja," which topped the charts in multiple countries. Her follow-up album, "NAKAMURA," produced another #1 single, "Copines," and solidified her position as one of the most streamed female artists in France. With over 1.5 billion streams and 2 billion views, Nakamura continues to make waves in the music industry, most recently with the release of her new #1 single, "Jolie Nana," in July 2021.

Report Date: 2025-09-09

Aya Nakamura draws 18-24 & 25-34 audiences and holds attention in FRANCE, UNITED STATES, CONGO - KINSHASA. The skew is female-leaning (55%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 5,450,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Monoprix, Accor Hotels, Galeries Lafayette makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aya Nakamura score 5.43% — Very Strong bucket.

Brand: MonoprixBrand: Accor HotelsBrand: Galeries Lafayette

Followers:16,416,871

Engagements:890,782

Rate:5.4%

Posts:380

Avg Likes:853,682

Avg Comments:5,828

Avg Views:5,611,489

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,416,871 · Engagements 890,782 · Rate 5.4% Posts 380 · Views 5,611,489 · Avg Likes 853,682 · Avg Comments 5,828 · Avg Views 5,611,489	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 9% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	FRANCE (28%) UNITED STATES (9%) CONGO - KINSHASA (6%) MOROCCO (6%) INDIA (6%)	Top regions: FRANCE (28%), UNITED STATES (9%), CONGO - KINSHASA (6%)
Platform Engagement	Instagram: 171,430 avg likes/post · Tiktok: 5,450,000 avg views/post · Youtube: 161,489 avg views/post	Best reach: Tiktok 5,450,000 avg views; best engagement: Tiktok 672,200 avg likes

Top Brand Affinities

Monoprix

Score: 31.11

Accor Hotels

Score: 19.48

Galeries Lafayette

Score: 13.15

Sandro

Score: 12.93

Jean Paul Gaultier

Score: 12.48

Beauty Bay

Score: 12.41

Ricard

Score: 10.37

JACQUEMUS

Score: 8.87

MISSGUIDED

Score: 7.99

River Island

Score: 7.61

Lanvin

Score: 7.24

Bershka

Score: 6.97

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Top Brand Affinities

Brand	Category	Score
Monoprix		31.11
Accor Hotels		19.48
Galeries Lafayette		13.15
Sandro		12.93
Jean Paul Gaultier		12.48
Beauty Bay		12.41
Ricard		10.37
JACQUEMUS		8.87
MISSGUIDED		7.99
River Island		7.61
Lanvin		7.24
Bershka		6.97
Carrefour		6.39
Miu Miu		6.33
Kiko		6.01
boohoo		5.91
ASOS		5.51
OOTD Magazine		5.40
Alexander McQueen		5.16
Primark		4.95
American Airlines		4.85
Urban Outfitters		4.84
Jimmy Choo		4.77
BALMAIN		4.54
Marc Jacobs		4.52
Lacoste		4.52
Elle Magazine		4.21
Dr. Martens		4.20
Garnier		4.15
Christian Louboutin		4.06
Fendi		4.05
shein		3.99
Colgate		3.77
Timberland		3.60
Carhartt		3.57
Pull&Bear		3.56
AliExpress		3.49
Zara		3.49
SheInside		3.46
NARS Cosmetics		3.37
Stradivarius		3.29
Moschino		3.23
Fenty beauty		3.22
Balenciaga		3.13
H&M		3.04
Christian Dior		2.97
Yves Saint Laurent		2.92
Fila		2.74
Versace		2.67
KENZO		2.66