Aya Nakamura

Aya Nakamura — pop artist from FR.

Aya Nakamura, born Aya Danioko in Bamako, Mali, is a French-Malian pop singer known for blending Afrobeat and RnB sounds. Raised in a family of griots, she…

Influence: 72.71% Fanbase: 69.71% Trending: 74.22% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 31.36% • Very Strong

As of 2025-09-30

16,465,573

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 05:02:27 UTC

Genres

popfrancotonr&b, funk & soulr&b/soulcontemporary r&belectronicbasshallafrobeat

Biography

Aya Nakamura, born Aya Danioko in Bamako, Mali, is a French-Malian pop singer known for blending Afrobeat and RnB sounds. Raised in a family of griots, she moved to Paris as a child and adopted the stage name Nakamura. Her debut album, "Journal Intime," released in 2017, featured the Platinum hit "Comportement."

In 2018, Nakamura achieved international success with the #1 hit single "Djadja," which topped the charts in multiple countries. Her follow-up album, "NAKAMURA," produced another #1 single, "Copines," and solidified her position as one of the most streamed female artists in France. With over 1.5 billion streams and 2 billion views, Nakamura continues to make waves in the music industry, most recently with the release of her new #1 single, "Jolie Nana," in July 2021.

Top Brand Affinities

Report Date: 2025-09-30

Aya Nakamura draws 18-24 & 25-34 audiences and holds attention in FRANCE, UNITED STATES, CôTE D’IVOIRE. The skew is female-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 5,450,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Monoprix, Galeries Lafayette, Kiabi makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aya Nakamura score 5.43% — Very Strong bucket.

Brand: MonoprixBrand: Galeries LafayetteBrand: Kiabi

Followers:16,465,573

Engagements:893,500

Rate:5.4%

Posts:379

Avg Likes:856,382

Avg Comments:5,899

Avg Views:5,632,416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,465,573 · Engagements 893,500 · Rate 5.4% Posts 379 · Views 5,632,416 · Avg Likes 856,382 · Avg Comments 5,899 · Avg Views 5,632,416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 9% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	FRANCE (28%) UNITED STATES (8%) CôTE D’IVOIRE (8%) CONGO - KINSHASA (6%) MOROCCO (5%)	Top regions: FRANCE (28%), UNITED STATES (8%), CôTE D’IVOIRE (8%)
Platform Engagement	Instagram: 173,486 avg likes/post · Tiktok: 5,450,000 avg views/post · Youtube: 182,416 avg views/post	Best reach: Tiktok 5,450,000 avg views; best engagement: Tiktok 672,200 avg likes

Top Brand Affinities

Monoprix

Score: 31.36

Galeries Lafayette

Score: 19.68

Kiabi

Score: 18.10

Accor Hotels

Score: 17.87

Sandro

Score: 12.92

Beauty Bay

Score: 12.48

Jean Paul Gaultier

Score: 12.42

Zalando

Score: 11.34

JACQUEMUS

Score: 8.74

Carrefour

Score: 8.66

MISSGUIDED

Score: 8.09

River Island

Score: 7.71

Brand	Category	Score
Monoprix		31.36
Galeries Lafayette		19.68
Kiabi		18.10
Accor Hotels		17.87
Sandro		12.92
Beauty Bay		12.48
Jean Paul Gaultier		12.42
Zalando		11.34
JACQUEMUS		8.74
Carrefour		8.66
MISSGUIDED		8.09
River Island		7.71
Lanvin		7.27
boohoo		7.01
Miu Miu		6.31
Dsquared		5.78
ASOS		5.67
Alexander McQueen		5.53
OOTD Magazine		5.46
Pull&Bear		5.30
American Airlines		4.95
Urban Outfitters		4.90
Lacoste		4.86
Jimmy Choo		4.82
Bershka		4.76
Elle Magazine		4.65
Marc Jacobs		4.58
Primark		4.48
Versace		4.38
Fendi		4.12
Christian Louboutin		4.03
Zara		3.84
Fenty beauty		3.79
shein		3.78
Colgate		3.78
Carhartt		3.64
Kiko		3.63
AliExpress		3.56
Garnier		3.46
NARS Cosmetics		3.41
BALMAIN		3.40
SheInside		3.38
Moschino		3.24
Christian Dior		3.04
Forever 21		3.02
FashionNova		3.01
Balenciaga		2.96
H&M		2.91
Kylie Cosmetics		2.79
Topshop		2.75