Axwell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
255,900
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:19 UTC
Genres
Biography
As part of Swedish House Mafia, Axwell achieved global fame with hits like "One" and platinum-certified albums Until One and Until Now. Transitioning to his solo career, he continued to release chart-topping singles, including the Grammy-nominated remix of "In My Mind." Alongside Sebastian Ingrosso, he formed the duo Axwell /\ Ingrosso, garnering further success with tracks like "Sun Is Shining" and "Can't Hold Us Down." Despite the trio's temporary breakup, Swedish House Mafia's reunion at Ultra Miami 2018 hinted at a promising future for the beloved group.
Axwell indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, BRAZIL. The skew is heavily male (83%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 29,200 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Nike, Red Bull, Bose, making Merchandise collaborations with fashion brands, Exclusive remixes for streaming platforms, Virtual reality concert experiences a natural test bed. Choose Axwell when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 255,900 · Engagements 2,754 · Rate 1.1% Posts 88 · Views 31,610 · Avg Likes 2,569 · Avg Comments 59 · Avg Views 31,610 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 39% 35-44: 6% 13-17: 3% |
Largest: 18-24 (51%); next: 25-34 (39%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (14%) MEXICO (6%) BRAZIL (6%) ITALY (6%) INDIA (5%) |
Top regions: UNITED STATES (14%), MEXICO (6%), BRAZIL (6%) |
| Platform Engagement | Tiktok: 29,200 avg views/post · Youtube: 2,410 avg views/post | Best reach: Tiktok 29,200 avg views; best engagement: Tiktok 2,368 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive remixes for streaming platforms
- Virtual reality concert experiences
- Limited edition vinyl releases
- Collaborative tracks with popular influencers
- Music production tutorials and workshops
- Branded playlists on streaming services
- Fan engagement through exclusive content
Marketing Angles
- Highlighting Axwell's Grammy-nominated work
- Leveraging nostalgia from Swedish House Mafia
- Promoting festival appearances and live events
- Engaging fans through interactive social media campaigns
- Utilizing user-generated content for promotions
- Creating behind-the-scenes content for deeper connection
Content Themes
- The evolution of electronic music
- Behind-the-scenes of music production
- Fan stories and experiences with Axwell's music
- Celebrating iconic tracks and their impact
- Exploring the fusion of genres in dance music
- The journey of a DJ and producer
Partnership Brands
- Nike
- Red Bull
- Bose
- Pioneer DJ
- Spotify
- Apple Music
- Heineken
- Adidas
- Monster Energy
- Coachella
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Axwell
The map shows every radio station that aired Axwell today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:32:05 | Feel The Vibe ('Til The Morning Comes) - Radio Edit | One dance | Bergamo, IT | 120 |
| 2025-08-23 01:34:12 | Nobody Else | Power Hit Radio | Vilnius, LT | 159 |
| 2025-08-23 01:33:02 | Watch the Sunrise (radio edit) | Radio RSC 88.6 FM | Skierniewice, PL | 210 |
| 2025-08-23 00:54:41 | Turn on the Music (feat. GTO) [Axwell Remix] | La X | Medellín, CO | 249 |
| 2025-08-23 00:26:04 | Tell Me Why | Rádio Canal FM | Angra do Heroísmo, PT | 30 |
| 2025-08-23 00:00:16 | Nobody Else | Deep Dance Radio | Amsterdam, NL | 231 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
