Axel Flóvent

Axel Flóvent — pop artist from IS.

Icelandic indie-folk singer-songwriter Axel Flóvent is known for his emotional music blending folk, pop, and ambient elements, drawing comparisons to Bon Iver…

Influence: 52.17% Fanbase: 27.40% Trending: 64.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Icelandair • 67.77% • Very Strong

As of 2025-09-15

16,143

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-10-07 18:52:35 UTC

Genres

popindiecousticaicelandic indieindie poppopelectronicelectronicfolk & traditionalindie folkindie anthem-folksinger/songwritericelandic folk

Biography

Icelandic indie-folk singer-songwriter Axel Flóvent is known for his emotional music blending folk, pop, and ambient elements, drawing comparisons to Bon Iver and Ásgeir. His 2015 EP Forest Fires, especially the title track, brought him international acclaim for his introspective lyrics and ethereal melodies. Flóvent's music features gentle vocals, soothing acoustic instrumentation, and a dreamy, melancholic vibe, evident in his latest album, You Stay by the Sea (2021), exploring themes of longing, personal growth, and nature.

In 2022, Flóvent released the Coexist EP, collaborating with artists like Tusks and Hayden Calnin, showcasing his versatility and willingness to explore new sonic territories. His sophomore album, Away From This Dream, released in June 2024, marked a significant evolution in his sound. Recorded in London with production duo MyRiot, the album incorporated vintage instruments like the Roland Juno-60, live percussion, piano, and electric guitar, expanding his musical palette for a richer sonic experience.

Top Brand Affinities

Report Date: 2025-09-15

Axel Flóvent reaches 18-24 & 25-34 audiences concentrated in BRAZIL, INDONESIA, BELGIUM. The demographic tilt is male-leaning (50%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 40,210 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Icelandair, MOOG, Akg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Axel Flóvent score 6.31% — Very Strong bucket.

Brand: IcelandairBrand: MOOGBrand: Akg

Followers:16,143

Engagements:1,018

Rate:6.3%

Posts:391

Avg Likes:982

Avg Comments:53

Avg Views:41,085

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,143 · Engagements 1,018 · Rate 6.3% Posts 391 · Views 41,085 · Avg Likes 982 · Avg Comments 53 · Avg Views 41,085	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 6% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	BRAZIL (22%) INDONESIA (12%) BELGIUM (8%) UNITED KINGDOM (6%) CANADA (5%)	Top regions: BRAZIL (22%), INDONESIA (12%), BELGIUM (8%)
Platform Engagement	Instagram: 116 avg likes/post · Tiktok: 875 avg views/post · Youtube: 40,210 avg views/post	Best reach: Youtube 40,210 avg views; best engagement: Youtube 852 avg likes

Top Brand Affinities

Icelandair

Score: 67.77

MOOG

Score: 28.44

Akg

Score: 17.99

Ableton

Score: 11.73

Amazon Music

Score: 11.44

Pro Tools

Score: 11.27

Spotify Music

Score: 8.44

Efteling

Score: 7.64

Atmos

Score: 7.55

Tate Modern

Score: 6.16

Amstel

Score: 6.08

Ryanair

Score: 5.49

Brand	Category	Score
Icelandair		67.77
MOOG		28.44
Akg		17.99
Ableton		11.73
Amazon Music		11.44
Pro Tools		11.27
Spotify Music		8.44
Efteling		7.64
Atmos		7.55
Tate Modern		6.16
Amstel		6.08
Ryanair		5.49
Kodak		5.12
Kickstarter		4.37
Lollapalooza		4.36
Polaroid		4.22
Leica		4.16
Pull&Bear		4.11
SoundCloud		4.05
Dr. Martens		3.77
Olympus		3.77
Fujifilm		3.64
Summit Entertainment		3.63
Oculus		3.59
Urban Outfitters		3.30
A Game of Tones		3.26
Airbnb		3.15
Guinness		2.98
NBC		2.91
Showtime		2.89
Tinder		2.86
BBC		2.62
Beats Electronics		2.33
Coachella		2.31
Paramount Pictures		2.22
Carhartt		2.19
ASOS		2.18
The North Face		2.13
Sunnies Studios		2.10
Geocaching		2.05
Tomorrowland		1.94
Aperol		1.94
Bershka		1.92
HBO		1.89
Sony		1.77
National Geographic		1.75
Primark		1.72
Lush		1.67
Canon		1.66
Vogue		1.65