Away

Away

Country: US | Gender: male

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Influential: 50.78% Fanbase: 21.56% Trending: 65.39%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 63.14% • Very Strong

As of 2025-09-09

15,289

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 18:55:10 UTC

Genres

electronicfuture bassdancetraprunelectronic

Scores

Score: DMDB 50.80% | Fanbase 21.60% | Trending 65.40% | CAREER STAGE: MID_LEVEL

Biography

AWAY, the moniker of Los Angeles producer Dan Alm, is leading the charge in reshaping the electronic music landscape. With a sound that draws from experimental rock, ‘90s electronica, and industrial influences, AWAY brings a raw, emotionally dark production style that explores the deeper, more sinister aspects of human emotion often overlooked in mainstream electronic culture. His refusal to conform to genre boundaries mirrors the ethos of his musical influences, such as Trent Reznor and Thom Yorke, positioning him as a trailblazer in the evolving electronic music scene.

AWAY's gritty yet beautiful aesthetic reflects his unique musical background and influences, setting him apart as a standout independent artist challenging the norms of the industry. As electronic music continues to evolve, AWAY's innovative approach and dedication to creating on his own terms place him at the forefront of the next wave of sonic exploration.
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Away Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Away engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, MEXICO, BRAZIL. The fan base skews heavily male (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,869 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around iHeartRaves, Ableton, Phase One, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Away score 2.27% — Strong bucket.
Brand: iHeartRavesBrand: AbletonBrand: Phase One
Followers:15,289
Engagements:347
Rate:2.3%
Posts:102
Views:1,869
Avg Likes:326
Avg Comments:40
Avg Views:1,869

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 15,289 · Engagements 347 · Rate 2.3%
Posts 102 · Views 1,869 · Avg Likes 326 · Avg Comments 40 · Avg Views 1,869 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 44%
35-44: 4%
13-17: 2%
 Largest: 25-34 (49%); next: 18-24 (44%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0% 		Skews male (60%)
Top Countries UNITED STATES (86%)
MEXICO (5%)
BRAZIL (5%)
INDIA (3%)
CANADA (3%)
 Top regions: UNITED STATES (86%), MEXICO (5%), BRAZIL (5%)
Platform Engagement Instagram: 289 avg likes/post · Tiktok: 1,869 avg views/post Best reach: Tiktok 1,869 avg views; best engagement: Instagram 289 avg likes

Top Brand Affinities

iHeartRaves
Score: 63.14
Ableton
Score: 48.31
Phase One
Score: 41.57
Pioneer
Score: 28.37
Mixcloud
Score: 22.17
Trancefamily
Score: 21.00
Arctic Fox hair Color
Score: 20.25
SoundCloud
Score: 18.41
Akai
Score: 16.48
MOOG
Score: 14.65
Amazon Music
Score: 12.77
Pro Tools
Score: 12.09
Top Brand Affinities
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Brand Category Score
iHeartRaves 63.14
Ableton 48.31
Phase One 41.57
Pioneer 28.37
Mixcloud 22.17
Trancefamily 21.00
Arctic Fox hair Color 20.25
SoundCloud 18.41
Akai 16.48
MOOG 14.65
Amazon Music 12.77
Pro Tools 12.09
Riot Games 11.58
Tomorrowland 10.65
Coachella 8.86
Sennheiser 8.71
Beats Electronics 7.38
Spotify Music 7.06
Hot Topic 6.01
Free People 5.79
Urban Outfitters 5.09
Lollapalooza 4.49
Steve Madden 4.10
iHeartRadio Music Awards 4.09
Final Fantasy 4.07
Taco Bell 3.96
Mortal Kombat 3.96
The Witcher 3.62
MTV 3.61
Coors 3.56
Gundam 3.45
Fallout 3.36
Matrix 3.10
Monster Beverage 2.91
NBC 2.57
Adobe 2.48
Chrysler 2.40
Paramount Pictures 2.38
A Game of Tones 2.24
Vans 2.18
Call of Duty 2.14
Lululemon Athletica 2.12
Dr. Martens 2.11
Pixar 2.09
Ubisoft 2.09
Target 2.08
Showtime 2.07
Polaroid 2.06
AMC 2.03
Grand Theft Auto 2.01

Official Profiles

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Artist: Away

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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