Avril Lavigne Brand Affinity ranks highest Jollibee at 6.02% . Very Strong. Score DMDB 78.50% | Fanbase 82.99%

Avril Lavigne — pop artist from CA.

Avril Lavigne is a Canadian singer-songwriter known for her successful music career. With over 50 million albums sold worldwide, she has received accolades…

Genres

popdance poppoppost-teen popcanadian popcandy popindie pop

Scores

Score: DMDB 78.50% | Fanbase 82.99% | Trending 76.26% | CAREER STAGE: SUPERSTAR

Biography

Avril Lavigne is a Canadian singer-songwriter known for her successful music career. With over 50 million albums sold worldwide, she has received accolades such as eight GRAMMY® Award nominations and eight Juno Awards. Her discography includes popular albums like Let Go [2002], Under My Skin [2004], The Best Damn Thing [2007], Goodbye Lullaby [2011], Avril Lavigne [2013], and Head Above Water [2019]. Lavigne holds a Guinness World Record as the youngest female solo artist to top the UK chart and has achieved milestones like the first music video to reach 100 million views on YouTube.

In February 2022, Avril released her seventh studio album Love Sux, which debuted in the top 10 on Billboard’s Top 200 Chart. In 2025, she was ranked the #19 biggest female artist of the 21st century by Billboard. Currently on her Greatest Hits Tour in 2025, Avril Lavigne continues to showcase her rock music style to audiences worldwide.

Report Date: 2025-09-09

Avril Lavigne connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 643,800 avg views per post; Instagram adds dependable engagement depth. Overlap with Jollibee, Tim Hortons, Hot Topic highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Avril Lavigne moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Avril Lavigne score 0.36% — Low bucket.

Brand: JollibeeBrand: Tim HortonsBrand: Hot Topic

Followers:33,585,275

Engagements:121,555

Rate:0.4%

Posts:779

Avg Likes:117,192

Avg Comments:1,700

Avg Views:689,571

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,585,275 · Engagements 121,555 · Rate 0.4% Posts 779 · Views 689,571 · Avg Likes 117,192 · Avg Comments 1,700 · Avg Views 689,571	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (17%) BRAZIL (11%) PHILIPPINES (7%) INDONESIA (6%) CHINA (4%)	Top regions: UNITED STATES (17%), BRAZIL (11%), PHILIPPINES (7%)
Platform Engagement	Instagram: 81,891 avg likes/post · Tiktok: 643,800 avg views/post · Youtube: 45,771 avg views/post	Best reach: Tiktok 643,800 avg views; best engagement: Instagram 81,891 avg likes

Top Brand Affinities

Jollibee

Score: 6.02

Tim Hortons

Score: 5.93

Hot Topic

Score: 5.56

Resident Evil

Score: 4.38

Selfiegram

Score: 3.92

Budweiser

Score: 3.15

Lollapalooza

Score: 3.12

Monster Beverage

Score: 2.55

AMC

Score: 2.40

League of Legends

Score: 2.18

Coachella

Score: 2.17

Primark

Score: 2.15

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Top Brand Affinities

Brand	Category	Score
Jollibee		6.02
Tim Hortons		5.93
Hot Topic		5.56
Resident Evil		4.38
Selfiegram		3.92
Budweiser		3.15
Lollapalooza		3.12
Monster Beverage		2.55
AMC		2.40
League of Legends		2.18
Coachella		2.17
Primark		2.15
Victoria's Secret		2.08
Nickelodeon		2.02
Bershka		1.86
Fenty beauty		1.80
Tomorrowland		1.79
Sephora		1.77
Anastasia Beverly Hills		1.70
Forever 21		1.70
Target		1.67
Transformers		1.64
Showtime		1.61
Pokemon Go		1.60
Coca-Cola		1.58
Fujifilm		1.54
Polo Ralph Lauren		1.53
L'Oréal Paris		1.52
Converse		1.49
Warner Bros		1.43
NYX Cosmetics		1.42
Marvel Entertainment		1.41
UNIQLO		1.40
Starbucks		1.39
shein		1.37
Vans		1.37
Urban Decay Cosmetics		1.37
Pixar		1.36
CBS Television Studios		1.31
SheInside		1.31
Levi's		1.30
Pandora		1.30
Costco		1.29
Polaroid		1.29
Lush		1.27
Calvin Klein		1.27
Maybelline		1.25
Bellagio		1.25
Lego		1.24
Huda Beauty		1.22