AViVA

AViVA

Country: AU | Gender: female

Influential: 59.76% Fanbase: 41.11% Trending: 69.08%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

503,300

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:43:12 UTC

Genres

poppopvapor popalternativealt zalternative

Scores

Score: DMDB 59.80% | Fanbase 41.10% | Trending 69.10% | CAREER STAGE: MAINSTREAM

Biography

AViVA, the Sydney-born, LA-based artist, has captivated audiences since her 2017 debut single "GRRRLS" with her emo-pop/alt-rock sound and thematic exploration of control and isolation. Known for uplifting outcasts through her music, AViVA has cultivated a devoted fanbase dubbed "Outsiders" and has released two novels, including "RELENTLESS," with Pan Macmillan. With over 80 million monthly streams and four billion total streams, she recently completed a successful US tour with Enter Shikari and performed at major festivals like Riot Fest and MADCOOL Fest.

In addition to her music career, AViVA is a prolific author who recently released "RELENTLESS," the follow-up to her debut novel "SELF/LESS," both published by Pan Macmillan. Set in a world where creativity is forbidden, the series follows protagonist Teddy as she uncovers a hidden universe beneath her oppressive city. AViVA's storytelling seamlessly blends her love for music and literature, creating a distinct multiverse that reflects her creative vision.
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AViVA Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

AViVA resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, FRANCE. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 3,910 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist AViVA score 0.08%Low bucket.
Followers:503,300
Engagements:418
Rate:0.1%
Posts:768
Views:5,002
Avg Likes:360
Avg Comments:19
Avg Views:5,002

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 503,300 · Engagements 418 · Rate 0.1%
Posts 768 · Views 5,002 · Avg Likes 360 · Avg Comments 19 · Avg Views 5,002
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 23%
13-17: 11%
35-44: 6%
Largest: 18-24 (58%); next: 25-34 (23%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries UNITED STATES (25%)
BRAZIL (8%)
FRANCE (4%)
RUSSIA (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (25%), BRAZIL (8%), FRANCE (4%)
Platform Engagement Tiktok: 1,092 avg views/post · Youtube: 3,910 avg views/post Best reach: Youtube 3,910 avg views; best engagement: Youtube 267 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: AViVA

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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