Avicii

Avicii — pop artist from SE.

Born in Stockholm in 1989, Swedish producer Avicii, also known as Tim Bergling, rose to fame in the late-2000s EDM scene. Starting his music career at 18, he…

Influence: 71.81% Fanbase: 86.78% Trending: 64.32% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 12.61% • Very Strong

As of 2025-09-30

30,029,605

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:57:00 UTC

Genres

popdance poppophip-hop & rappop rapelectronicedmpop dancedanceelectronic

Biography

Born in Stockholm in 1989, Swedish producer Avicii, also known as Tim Bergling, rose to fame in the late-2000s EDM scene. Starting his music career at 18, he gained recognition for his melodic house sound influenced by Daft Punk and Steve Angello. Avicii's breakthrough came with the 2011 hit "Levels," which propelled him to international stardom, followed by successful singles like "I Could Be the One" and "Wake Me Up."

Avicii's debut album, True, released in 2013, showcased his signature "folktronica" style and featured collaborations with artists like Adam Lambert and Nile Rodgers. His music continued to dominate the charts with hits such as "Hey Brother" and "A Sky Full of Stars." Despite his success, health issues led Avicii to retire from live performances in 2016. Tragically, he passed away in 2018 at the age of 28, leaving behind a legacy of chart-topping tracks and a significant impact on the EDM genre.

Top Brand Affinities

Report Date: 2025-09-30

Avicii engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, INDIA. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,800,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Pioneer, Tomorrowland, Ableton, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Avicii score 0.86% — Low bucket.

Brand: PioneerBrand: TomorrowlandBrand: Ableton

Followers:30,029,605

Engagements:258,882

Rate:0.9%

Posts:1,751

Avg Likes:245,524

Avg Comments:2,959

Avg Views:1,947,088

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,029,605 · Engagements 258,882 · Rate 0.9% Posts 1,751 · Views 1,947,088 · Avg Likes 245,524 · Avg Comments 2,959 · Avg Views 1,947,088	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	BRAZIL (11%) UNITED STATES (10%) INDIA (7%) JAPAN (4%) INDONESIA (4%)	Top regions: BRAZIL (11%), UNITED STATES (10%), INDIA (7%)
Platform Engagement	Instagram: 128,851 avg likes/post · Tiktok: 1,800,000 avg views/post · Youtube: 147,088 avg views/post	Best reach: Tiktok 1,800,000 avg views; best engagement: Instagram 128,851 avg likes

Top Brand Affinities

Pioneer

Score: 12.61

Tomorrowland

Score: 11.09

Ableton

Score: 6.24

Lollapalooza

Score: 3.84

Bellagio

Score: 2.76

Beats Electronics

Score: 2.56

Carhartt

Score: 2.55

Aperol

Score: 2.52

MTV

Score: 2.44

SoundCloud

Score: 2.34

Valentino

Score: 2.32

Ubisoft

Score: 2.31

Brand	Category	Score
Pioneer		12.61
Tomorrowland		11.09
Ableton		6.24
Lollapalooza		3.84
Bellagio		2.76
Beats Electronics		2.56
Carhartt		2.55
Aperol		2.52
MTV		2.44
SoundCloud		2.34
Valentino		2.32
Ubisoft		2.31
Red Bull		2.25
Dolce & Gabbana		2.25
Bershka		2.24
Budweiser		2.23
Coachella		2.21
Boeing		2.00
Fiat		2.00
Guess		1.95
The North Face		1.91
Armani		1.90
FIFA		1.86
Adobe		1.83
Huawei		1.80
musical.ly		1.73
Victoria's Secret		1.72
GoPro		1.67
Jack Daniels		1.65
Ray-Ban		1.60
Coca-Cola		1.58
Spotify Music		1.57
Ferrari		1.53
Lush		1.52
McLaren		1.50
BBC		1.49
Michael Kors		1.48
Guinness		1.48
Calvin Klein		1.47
Forever 21		1.47
Zara		1.42
Polo Ralph Lauren		1.42
Versace		1.39
Vans		1.39
Warner Bros		1.38
Heineken		1.37
SWAROVSKI		1.36
Rolex		1.34
Nike		1.34
Mitsubishi		1.33