Ava Max Brand Affinity ranks highest MATTEL at 7.00% . Very Strong. Score DMDB 79.78% | Fanbase 71.93%

Ava Max — pop artist from US.

[Artist] is a British singer-songwriter known for her soulful vocals and introspective lyrics. Born on June 2, 1987, in London, she began her music career in…

Ava Max

Superstar

Country: US | Gender: female | Artist ID: 11e85918-e40a-ac2c-a4cc-a0369fe50396

Find Artist

Genres

popdance poppopmainstream pop

Influential: 79.78% Fanbase: 71.93% Trending: 83.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MATTEL • 7.00% • Very Strong

As of 2025-09-09

12,949,656

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 79.78% | Fanbase 71.93% | Trending 83.70% | CAREER STAGE: SUPERSTAR

Biography

[Artist] is a British singer-songwriter known for her soulful vocals and introspective lyrics. Born on June 2, 1987, in London, she began her music career in the early 2010s, gaining recognition for her debut album released in 2013. With a unique blend of R&B, pop, and electronic influences, she has garnered a dedicated fan base and critical acclaim for her distinctive sound.

Throughout her career, [Artist] has continued to evolve as an artist, exploring different musical styles and collaborating with various producers and musicians. Her discography includes several successful albums and singles that have solidified her place in the music industry. With a strong presence both in the studio and on stage, she has established herself as a respected and versatile artist in the contemporary music scene.

Report Date: 2025-09-09

Ava Max resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, INDONESIA. The demographic is female-leaning (50%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 119,850 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MATTEL, The Last of Us, Pull&Bear maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ava Max score 0.60% — Low bucket.

Brand: MATTELBrand: The Last of UsBrand: Pull&Bear

Followers:12,949,656

Engagements:77,156

Rate:0.6%

Posts:846

Avg Likes:75,003

Avg Comments:2,707

Avg Views:166,608

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,949,656 · Engagements 77,156 · Rate 0.6% Posts 846 · Views 166,608 · Avg Likes 75,003 · Avg Comments 2,707 · Avg Views 166,608	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (13%) INDIA (8%) INDONESIA (7%) BRAZIL (6%) PHILIPPINES (4%)	Top regions: UNITED STATES (13%), INDIA (8%), INDONESIA (7%)
Platform Engagement	Instagram: 61,843 avg likes/post · Tiktok: 119,850 avg views/post · Youtube: 46,758 avg views/post	Best reach: Tiktok 119,850 avg views; best engagement: Instagram 61,843 avg likes

Top Brand Affinities

MATTEL

Score: 7.00

The Last of Us

Score: 6.35

Pull&Bear

Score: 5.28

Alexander McQueen

Score: 4.79

Power Rangers

Score: 4.22

Mortal Kombat

Score: 4.18

Tomorrowland

Score: 3.79

Kylie Cosmetics

Score: 3.17

Fenty beauty

Score: 2.99

Monster Beverage

Score: 2.91

The Witcher

Score: 2.80

CBS Television Studios

Score: 2.76

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Top Brand Affinities

Brand	Category	Score
MATTEL		7.00
The Last of Us		6.35
Pull&Bear		5.28
Alexander McQueen		4.79
Power Rangers		4.22
Mortal Kombat		4.18
Tomorrowland		3.79
Kylie Cosmetics		3.17
Fenty beauty		2.99
Monster Beverage		2.91
The Witcher		2.80
CBS Television Studios		2.76
Urban Outfitters		2.73
Garnier		2.56
Alfa Romeo		2.55
Nickelodeon		2.52
MTV		2.46
Dolce & Gabbana		2.46
ASOS		2.44
CBS		2.44
NBC		2.41
League of Legends		2.39
AMC		2.35
NHL		2.33
Primark		2.31
H&M		2.23
Calvin Klein		2.14
Vogue		2.13
Showtime		2.05
Coachella		2.04
Lollapalooza		2.03
Victoria's Secret		2.00
Lacoste		2.00
Fendi		1.93
NYX Cosmetics		1.84
Paramount Pictures		1.84
Versace		1.83
Ray-Ban		1.77
Bershka		1.77
Forever 21		1.77
Polaroid		1.72
Spotify Music		1.70
shein		1.70
HBO		1.65
Fiat		1.63
Converse		1.63
Jaguar		1.62
Too Faced Cosmetics		1.61
Pixar		1.59
Nintendo		1.58