Austra

Austra

Country: CA

Influence: 57.30% Fanbase: 40.14% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.52% • Very Strong

As of 2025-09-08

53,409

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:46:10 UTC

Genres

popart popmetropopolisshimmer popcanadian electropopchamber psychindie popalternativenew raveelectronicelectronicelectropopchillwavealternative danceelectroclashelectronicadance

Biography

In just two paragraphs, it is impossible to fully capture the complexity and beauty of Tchaikovsky's "Swan Lake." This iconic ballet tells the story of Princess Odette, who is cursed to be a swan by day and a woman by night. The hauntingly beautiful score, composed by Tchaikovsky, perfectly captures the emotional depth of the characters and the enchanting atmosphere of the story. From the delicate melodies of the swan theme to the powerful crescendos of the dramatic moments, the music of "Swan Lake" is a masterpiece of classical music that continues to captivate audiences around the world.

Tchaikovsky's "Swan Lake" is a timeless classic that showcases the composer's ability to weave intricate melodies and themes together to create a rich tapestry of sound. The ballet has become a staple of the classical repertoire, with its iconic choreography and unforgettable music enchanting audiences for generations. Whether you are a seasoned ballet aficionado or a newcomer to the world of classical music, "Swan Lake" is a must-see performance that will transport you to a magical world of love, betrayal, and redemption.

Austra Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Austra is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (984 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Grindr, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Austra score 1.57%Moderate bucket.
Brand: MOOGBrand: MixcloudBrand: Grindr
Followers:53,409
Engagements:837
Rate:1.6%
Posts:124
Views:984
Avg Likes:836
Avg Comments:32
Avg Views:984

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 53,409 · Engagements 837 · Rate 1.6%
Posts 124 · Views 984 · Avg Likes 836 · Avg Comments 32 · Avg Views 984
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 39%
35-44: 12%
45-64: 5%
Largest: 18-24 (40%); next: 25-34 (39%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries UNITED STATES (17%)
BRAZIL (11%)
CANADA (6%)
FRANCE (6%)
GERMANY (5%)
Top regions: UNITED STATES (17%), BRAZIL (11%), CANADA (6%)
Platform Engagement Instagram: 814 avg likes/post · Youtube: 984 avg views/post Best reach: Youtube 984 avg views; best engagement: Instagram 814 avg likes

Top Brand Affinities

MOOG
Score: 35.52
Mixcloud
Score: 22.97
Grindr
Score: 16.86
Ableton
Score: 15.75
Akai
Score: 14.05
Tate Modern
Score: 13.25
Jean Paul Gaultier
Score: 12.91
Scotiabank
Score: 9.97
Acne Studios
Score: 9.59
Maison Margiela
Score: 8.52
Vivienne Westwood
Score: 7.44
Alexander McQueen
Score: 5.58
Brand Category Score
MOOG 35.52
Mixcloud 22.97
Grindr 16.86
Ableton 15.75
Akai 14.05
Tate Modern 13.25
Jean Paul Gaultier 12.91
Scotiabank 9.97
Acne Studios 9.59
Maison Margiela 8.52
Vivienne Westwood 7.44
Alexander McQueen 5.58
Dr. Martens 5.56
Lollapalooza 5.47
Polaroid 5.06
Spotify Music 4.70
Loewe 4.56
SoundCloud 4.34
Kodak 4.30
Coachella 4.30
Kickstarter 4.28
Paramount Pictures 4.04
Oculus 3.98
Columbia Pictures 3.48
Warner Bros 3.43
Fujifilm 3.36
Pantone Inc 3.29
Vogue 3.24
Urban Outfitters 3.20
Tinder 3.12
Showtime 3.10
Lush 3.04
Leica 2.95
MTV 2.95
Garnier 2.76
Budweiser 2.76
Airbnb 2.70
Matrix 2.61
BBC 2.59
ASOS 2.27
Aperol 2.19
HBO 2.16
Beats Electronics 2.14
Sunnies Studios 2.12
Prada 2.07
Star Wars 1.94
Cadillac 1.93
Dolce & Gabbana 1.90
AMC 1.88
Guinness 1.87

Official Profiles

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Artist: Austra

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 00:14:33 Spellwork BBC Radio 6 London, GB 260

Popularity (2025-10-07)

Platform%
No data.

Trending Artist