
Austra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
53,409
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:46:10 UTC
Genres
Biography
Tchaikovsky's "Swan Lake" is a timeless classic that showcases the composer's ability to weave intricate melodies and themes together to create a rich tapestry of sound. The ballet has become a staple of the classical repertoire, with its iconic choreography and unforgettable music enchanting audiences for generations. Whether you are a seasoned ballet aficionado or a newcomer to the world of classical music, "Swan Lake" is a must-see performance that will transport you to a magical world of love, betrayal, and redemption.
Austra is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (984 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Grindr, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 53,409 · Engagements 837 · Rate 1.6% Posts 124 · Views 984 · Avg Likes 836 · Avg Comments 32 · Avg Views 984 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 40% 25-34: 39% 35-44: 12% 45-64: 5% |
Largest: 18-24 (40%); next: 25-34 (39%) |
Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
Top Countries |
UNITED STATES (17%) BRAZIL (11%) CANADA (6%) FRANCE (6%) GERMANY (5%) |
Top regions: UNITED STATES (17%), BRAZIL (11%), CANADA (6%) |
Platform Engagement | Instagram: 814 avg likes/post · Youtube: 984 avg views/post | Best reach: Youtube 984 avg views; best engagement: Instagram 814 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Grindr
Ableton
Akai
Tate Modern
Jean Paul Gaultier
Scotiabank
Acne Studios
Maison Margiela
Vivienne Westwood
Alexander McQueen
Brand | Category | Score |
---|---|---|
MOOG | 35.52 | |
Mixcloud | 22.97 | |
Grindr | 16.86 | |
Ableton | 15.75 | |
Akai | 14.05 | |
Tate Modern | 13.25 | |
Jean Paul Gaultier | 12.91 | |
Scotiabank | 9.97 | |
Acne Studios | 9.59 | |
Maison Margiela | 8.52 | |
Vivienne Westwood | 7.44 | |
Alexander McQueen | 5.58 | |
Dr. Martens | 5.56 | |
Lollapalooza | 5.47 | |
Polaroid | 5.06 | |
Spotify Music | 4.70 | |
Loewe | 4.56 | |
SoundCloud | 4.34 | |
Kodak | 4.30 | |
Coachella | 4.30 | |
Kickstarter | 4.28 | |
Paramount Pictures | 4.04 | |
Oculus | 3.98 | |
Columbia Pictures | 3.48 | |
Warner Bros | 3.43 | |
Fujifilm | 3.36 | |
Pantone Inc | 3.29 | |
Vogue | 3.24 | |
Urban Outfitters | 3.20 | |
Tinder | 3.12 | |
Showtime | 3.10 | |
Lush | 3.04 | |
Leica | 2.95 | |
MTV | 2.95 | |
Garnier | 2.76 | |
Budweiser | 2.76 | |
Airbnb | 2.70 | |
Matrix | 2.61 | |
BBC | 2.59 | |
ASOS | 2.27 | |
Aperol | 2.19 | |
HBO | 2.16 | |
Beats Electronics | 2.14 | |
Sunnies Studios | 2.12 | |
Prada | 2.07 | |
Star Wars | 1.94 | |
Cadillac | 1.93 | |
Dolce & Gabbana | 1.90 | |
AMC | 1.88 | |
Guinness | 1.87 |
Official Profiles
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LoginArtist: Austra
The map shows every radio station that aired Austra today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 00:14:33 | Spellwork | BBC Radio 6 | London, GB | 260 |
Popularity (2025-10-07)
Platform | % |
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No data. |