Austin Millz

Austin Millz — hip-hop & rap artist from US.

Austin Millz, a Harlem native known for his dance music, has risen to fame while staying true to his roots in the genre-bending art scene of his hometown. His…

Influence: 57.34% Fanbase: 34.16% Trending: 68.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 43.20% • Very Strong

As of 2025-09-21

1,269,710

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-10-08 16:55:38 UTC

Genres

hip-hop & raphip-hop/rapelectronicdance

Biography

Austin Millz, a Harlem native known for his dance music, has risen to fame while staying true to his roots in the genre-bending art scene of his hometown. His music seamlessly blends soulful textures with dancefloor euphoria, capturing the essence of a night out from afterhour bliss to a hazy sunrise. Millz has gained recognition for his innovative fusion of electronic and dance genres, carving out a unique space in the music landscape and captivating audiences with his larger-than-life stage presence. Through his expressive live performances, he challenges traditional notions of music and culture, embodying a postmodern spirit of exploration and pushing boundaries with unruly energy and a bold artistic vision.

Top Brand Affinities

Report Date: 2025-09-21

Austin Millz reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, FRANCE. The demographic tilt is heavily male (68%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 4,684 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Akai, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Austin Millz score 0.35% — Low bucket.

Brand: Live NationBrand: AkaiBrand: Mixcloud

Followers:1,269,710

Engagements:4,402

Rate:0.3%

Posts:1,194

Avg Likes:4,375

Avg Comments:53

Avg Views:5,658

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,269,710 · Engagements 4,402 · Rate 0.3% Posts 1,194 · Views 5,658 · Avg Likes 4,375 · Avg Comments 53 · Avg Views 5,658	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (42%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (36%) UNITED KINGDOM (6%) FRANCE (5%) BRAZIL (5%) NIGERIA (4%)	Top regions: UNITED STATES (36%), UNITED KINGDOM (6%), FRANCE (5%)
Platform Engagement	Instagram: 4,096 avg likes/post · Tiktok: 4,684 avg views/post · Youtube: 974 avg views/post	Best reach: Tiktok 4,684 avg views; best engagement: Instagram 4,096 avg likes

Top Brand Affinities

Live Nation

Score: 43.20

Akai

Score: 31.05

Mixcloud

Score: 29.47

REVOLVE

Score: 28.01

Ableton

Score: 21.45

Pioneer

Score: 21.33

WNBA

Score: 16.74

Nasty Gal

Score: 14.06

Alexander Wang

Score: 12.31

Steve Madden

Score: 11.89

Pro Tools

Score: 11.87

All Saints

Score: 11.51

Brand	Category	Score
Live Nation		43.20
Akai		31.05
Mixcloud		29.47
REVOLVE		28.01
Ableton		21.45
Pioneer		21.33
WNBA		16.74
Nasty Gal		14.06
Alexander Wang		12.31
Steve Madden		11.89
Pro Tools		11.87
All Saints		11.51
JACQUEMUS		11.43
SoundCloud		10.88
Amazon Music		10.28
New Era		10.13
Maison Margiela		10.07
Sneaker News		10.03
Free People		9.79
Coach		9.74
Acne Studios		8.96
Foot Locker		8.88
Delta		8.80
Beats Electronics		8.66
Grey Goose		8.31
MISSGUIDED		7.98
Champion		7.19
Hennessy		6.89
boohoo		6.89
Barbie		6.88
Lululemon Athletica		6.74
Loewe		6.61
Anthropologie		6.60
American Airlines		6.60
ULTA Beauty		6.49
OOTD Magazine		6.43
iHeartRadio Music Awards		6.32
Coachella		6.14
Macy's		5.99
Verizon		5.74
Calzedonia		5.68
Moët & Chandon		5.53
Sneakerhead		5.31
Nice Kicks		5.25
Spotify Music		5.13
Alexander McQueen		5.12
American Eagle		4.92
TOM FORD		4.79
ESPN		4.75
Bud Light		4.64