Augie March

Augie March — pop artist from AU.

Formed in 1996 in Melbourne, Australia, Augie March was founded by Glenn Richards, Adam Donovan, and David Williams during their college years. The band's name…

Influence: 51.13% Fanbase: 23.64% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Telstra • 59.39% • Very Strong

As of 2025-09-09

12,138

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:44:38 UTC

Genres

popaustralian indiemelbourne indierockaustralian alternative rockrockalternativealternative

Biography

Formed in 1996 in Melbourne, Australia, Augie March was founded by Glenn Richards, Adam Donovan, and David Williams during their college years. The band's name was inspired by the novel The Adventures of Augie March by Saul Bellow. Augie March quickly gained attention with the release of EPs and singles, leading to a recording contract with BMG Australia. The band's debut album Sunset Studies received critical acclaim, but tragedy struck with the loss of keyboardist Rob Dawson in 2001.

Following Dawson's passing, Augie March regrouped and released their sophomore album Strange Bird, showcasing their musical evolution. With subsequent releases and tours, including the delayed Moo, You Bloody Choir, the band continued to build their fan base both in Australia and internationally. Despite challenges, Augie March's unique blend of poetic lyrics and complex melodies solidified their place in the Australian music scene and beyond.

Top Brand Affinities

Report Date: 2025-09-09

Augie March cuts through with 25-34 & 35-44 audiences and consistency across AUSTRALIA, UNITED STATES, INDIA. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 644 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Telstra, Vegemite, Myer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Augie March score 1.03% — Moderate bucket.

Brand: TelstraBrand: VegemiteBrand: Myer

Followers:12,138

Engagements:125

Rate:1.0%

Posts:403

Avg Likes:124

Avg Comments:2

Avg Views:644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,138 · Engagements 125 · Rate 1.0% Posts 403 · Views 644 · Avg Likes 124 · Avg Comments 2 · Avg Views 644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 23% 18-24: 22% 45-64: 12%	Largest: 25-34 (39%); next: 35-44 (23%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	AUSTRALIA (62%) UNITED STATES (9%) INDIA (7%) UNITED KINGDOM (7%) CANADA (6%)	Top regions: AUSTRALIA (62%), UNITED STATES (9%), INDIA (7%)
Platform Engagement	Instagram: 109 avg likes/post · Youtube: 644 avg views/post	Best reach: Youtube 644 avg views; best engagement: Instagram 109 avg likes

Top Brand Affinities

Telstra

Score: 59.39

Vegemite

Score: 43.96

Myer

Score: 41.56

Virgin Australia

Score: 39.53

Qantas

Score: 32.29

Ampeg

Score: 28.91

Coles

Score: 26.92

Woolworths

Score: 19.81

Afterpay

Score: 16.14

Kmart

Score: 11.41

Sennheiser

Score: 11.21

Pro Tools

Score: 10.65

Brand	Category	Score
Telstra		59.39
Vegemite		43.96
Myer		41.56
Virgin Australia		39.53
Qantas		32.29
Ampeg		28.91
Coles		26.92
Woolworths		19.81
Afterpay		16.14
Kmart		11.41
Sennheiser		11.21
Pro Tools		10.65
Amazon Music		7.27
Holden		7.12
ABC		6.98
Spotify Music		6.09
Billabong		6.08
Ableton		6.01
Emporium		5.35
Dyson		5.32
BALMAIN		5.15
Hurley		4.19
Dr. Martens		4.16
Aperol		3.94
Kickstarter		3.86
Sunnies Studios		3.85
NBC		3.77
Columbia Pictures		3.45
Pfizer		3.42
Summit Entertainment		3.31
Cadbury		3.19
Warner Bros		3.05
Showtime		2.95
Lindt		2.80
Paramount Pictures		2.58
SoundCloud		2.57
Martini		2.56
Kodak		2.54
Airbnb		2.49
Mulberry		2.48
MTV		2.48
Lego		2.33
Tinder		2.19
Coachella		2.11
ASOS		2.03
Nickelodeon		2.02
Fujifilm		1.99
Beats Electronics		1.93
McLaren		1.92
Guinness		1.92