Atlas Genius
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
136,538
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:49 UTC
Genres
Scores
Biography
Atlas Genius resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (55%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,840 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Amazon Music makes Merchandise collaborations with fashion brands, Exclusive live streaming concerts, Vinyl and limited edition album releases the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 136,538 · Engagements 1,401 · Rate 1.0% Posts 164 · Views 5,577 · Avg Likes 1,377 · Avg Comments 46 · Avg Views 5,577 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 35-44: 6% 13-17: 5% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (31%) BRAZIL (12%) MEXICO (9%) CANADA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (31%), BRAZIL (12%), MEXICO (9%) |
| Platform Engagement | Instagram: 1,161 avg likes/post · Tiktok: 737 avg views/post · Youtube: 4,840 avg views/post | Best reach: Youtube 4,840 avg views; best engagement: Instagram 1,161 avg likes |
Top Brand Affinities
Live Nation
MOOG
Amazon Music
Pro Tools
Lollapalooza
iHeartRadio Music Awards
Coors
TOMS
Free People
Pacific Northwest Wonderland
Coachella
Verizon
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive live streaming concerts
- Vinyl and limited edition album releases
- Music production software partnerships
- Sponsorships with music festivals
- Collaborative playlists on streaming platforms
- Branded content with lifestyle influencers
- Fan engagement through exclusive content
Marketing Angles
- Highlighting their Australian roots and family studio
- Emphasizing collaborations with well-known producers
- Leveraging nostalgia from their debut hit
- Creating interactive social media campaigns
- Utilizing behind-the-scenes content from recordings
- Engaging fans through Q&A sessions and live chats
Content Themes
- Behind-the-scenes studio sessions
- Stories of touring and live performances
- Personal anecdotes from band members
- Music influences and inspirations
- Fan stories and testimonials
- Collaborations with other artists
Partnership Brands
- Live Nation
- Amazon Music
- Coachella
- Spotify Music
- TOMS
- Free People
- Bud Light
- Pro Tools
- Ableton
- MTV
- Urban Outfitters
- Lollapalooza
- iHeartRadio Music Awards
- Gillette
- Target
- ASOS
- Kickstarter
- NHL
- Comedy Central
- Pepsi
- Nike
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 28.51 |
| MOOG | Automotive | 14.08 |
| Amazon Music | Entertainment & Media | 9.29 |
| Pro Tools | Tools, DIY & Garden | 8.90 |
| Lollapalooza | Entertainment | 8.83 |
| iHeartRadio Music Awards | Entertainment | 7.61 |
| Coors | Alcoholic Beverages | 6.77 |
| TOMS | Apparel & Fashion | 6.57 |
| Free People | Apparel & Fashion | 6.33 |
| Pacific Northwest Wonderland | Apparel & Fashion | 6.09 |
| Coachella | Apparel & Fashion | 5.87 |
| Verizon | Telecom & Internet Services | 5.84 |
| Hot Topic | Apparel & Fashion | 5.67 |
| Taco Bell | Restaurants & Food Service | 4.68 |
| Ableton | Audio & Music Gear | 4.60 |
| Bud Light | Alcoholic Beverages | 4.53 |
| Paramount Pictures | Entertainment & Media | 4.53 |
| The Home Depot | Home & Living | 4.50 |
| Margaritaville | Apparel & Fashion | 4.10 |
| Gillette | Beauty & Personal Care | 4.06 |
| NHL | Sports & Outdoors | 3.94 |
| Kickstarter | E-commerce & Marketplaces | 3.85 |
| NORDSTROM | Apparel & Fashion | 3.83 |
| Kodak | Cameras & Photography | 3.74 |
| Summit Entertainment | Entertainment | 3.53 |
| Busch | Beverages | 3.51 |
| Lululemon Athletica | Apparel & Fashion | 3.45 |
| Spotify Music | Entertainment & Media | 3.42 |
| ESPN | Entertainment & Media | 3.40 |
| AMC | Entertainment | 3.32 |
| Urban Outfitters | Apparel & Fashion | 3.29 |
| NBC | Entertainment & Media | 3.22 |
| Sunnies Studios | Apparel & Fashion | 3.13 |
| Gatorade | Beverages | 3.09 |
| Showtime | Entertainment | 3.07 |
| MTV | Entertainment | 3.03 |
| Comedy Central | Entertainment & Media | 3.03 |
| Columbia Pictures | Entertainment | 2.98 |
| Pepsi | Beverages | 2.95 |
| Target | Apparel | 2.89 |
| ASOS | Apparel & Fashion | 2.79 |
| Nickelodeon | Entertainment | 2.73 |
| Carhartt | Apparel & Fashion | 2.67 |
| Emporium | Apparel & Fashion | 2.57 |
| Polaroid | Cameras & Photography | 2.50 |
| Geocaching | Sports & Outdoors | 2.46 |
| Budweiser | Beverages | 2.45 |
| Matrix | Beauty & Personal Care | 2.42 |
| Star Wars | Entertainment | 2.42 |
| NFL | Sports & Outdoors | 2.33 |
Official Profiles
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LoginArtist: Atlas Genius
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:56:46 | If So | WMWV | Concord, US | 174 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |