Atif Aslam Brand Affinity ranks highest Emporium at 8.49% . Very Strong. Score DMDB 74.63% | Fanbase 81.16%

Atif Aslam — pop artist from PK.

Atif Aslam, a college student at the time, founded the rock band Jal and self-funded the recording of their popular single "Aadat." Several tracks from his…

Atif Aslam

Superstar

Country: PK | Gender: male | Artist ID: 11e81bc8-a375-c2a6-aebf-a0369fe50396

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Genres

popdesi popclassic pakistani poppopasianfilmimodern bollywoodmiddle easternsufi

Influential: 74.63% Fanbase: 81.16% Trending: 71.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Emporium • 8.49% • Very Strong

As of 2025-09-09

14,956,969

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.63% | Fanbase 81.16% | Trending 71.37% | CAREER STAGE: SUPERSTAR

Biography

Atif Aslam, a college student at the time, founded the rock band Jal and self-funded the recording of their popular single "Aadat." Several tracks from his solo debut album, "Jal Pari," were featured in the independent film "Man Push Cart," including a rendition of the hit song "Aadat." Aslam gained recognition in Bollywood after his success with "Aadat" led director Mahesh Bhatt to invite him to record a track for the film "Zeher."

Primarily known for his work as a playback singer in Bollywood, Atif Aslam has recorded vocals for numerous film tracks. Notable collaborations include recording two songs for the film "The Reluctant Fundamentalist," where he shared vocals with Peter Gabriel. Additionally, Aslam's involvement in the soundtrack and lead role in the film "Bol," a top-grossing Pakistani production, marked his acting debut. He holds the distinction of being the youngest recipient of the Tamgha-e-Imtiaz, a prestigious government award recognizing outstanding Pakistani citizens in their respective fields.

Report Date: 2025-09-09

Atif Aslam cuts through with 18-24 & 25-34 audiences and consistency across INDIA, PAKISTAN, BANGLADESH. A heavily male (84%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 597,400 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Emporium, Jumeirah, PlayerUnknown's Battlegrounds, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Atif Aslam score 2.91% — Strong bucket.

Brand: EmporiumBrand: JumeirahBrand: PlayerUnknown's Battlegrounds

Followers:14,956,969

Engagements:435,106

Rate:2.9%

Posts:792

Avg Likes:431,121

Avg Comments:4,730

Avg Views:742,613

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,956,969 · Engagements 435,106 · Rate 2.9% Posts 792 · Views 742,613 · Avg Likes 431,121 · Avg Comments 4,730 · Avg Views 742,613	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 36% 13-17: 6% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (36%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (49%) PAKISTAN (24%) BANGLADESH (14%) UNITED STATES (4%) NEPAL (2%)	Top regions: INDIA (49%), PAKISTAN (24%), BANGLADESH (14%)
Platform Engagement	Instagram: 368,052 avg likes/post · Tiktok: 597,400 avg views/post · Youtube: 145,213 avg views/post	Best reach: Tiktok 597,400 avg views; best engagement: Instagram 368,052 avg likes

Top Brand Affinities

Emporium

Score: 8.49

Jumeirah

Score: 7.47

PlayerUnknown's Battlegrounds

Score: 7.39

Cheesecake Factory

Score: 6.16

BRABUS

Score: 5.29

Emporio Armani

Score: 5.21

Mahindra

Score: 3.98

Snapseed

Score: 3.35

Daniel Wellington

Score: 3.31

KTM

Score: 3.29

GMC

Score: 3.15

Pizza Lover

Score: 3.04

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Top Brand Affinities

Brand	Category	Score
Emporium		8.49
Jumeirah		7.47
PlayerUnknown's Battlegrounds		7.39
Cheesecake Factory		6.16
BRABUS		5.29
Emporio Armani		5.21
Mahindra		3.98
Snapseed		3.35
Daniel Wellington		3.31
KTM		3.29
GMC		3.15
Pizza Lover		3.04
Cadbury		2.89
Christian Louboutin		2.78
musical.ly		2.76
Kia Motors		2.71
Pizza Hut		2.60
Nokia		2.58
A Game of Tones		2.31
Versace		2.28
Kylie Cosmetics		2.27
Huda Beauty		2.20
Bugatti		2.13
Huawei		1.92
Ray-Ban		1.86
Dolce & Gabbana		1.86
KFC		1.84
Travelgram		1.82
Fendi		1.78
FashionNova		1.61
Maserati		1.56
Canon		1.54
National Geographic		1.54
BBC		1.53
Lexus		1.51
McDonald's		1.48
Supreme		1.41
Beats Electronics		1.39
Guess		1.37
Levi's		1.32
Nikon		1.32
FIFA		1.30
Hyundai		1.29
L'Oréal Paris		1.29
WWE		1.27
McLaren		1.26
Grand Theft Auto		1.24
Christian Dior		1.16
Yamaha		1.15
Polo Ralph Lauren		1.09